{"id":33109,"date":"2022-01-06T07:23:43","date_gmt":"2022-01-06T07:23:43","guid":{"rendered":"https:\/\/glg.tempsite.space\/articles\/what-is-conjoint-analysis-2\/"},"modified":"2025-03-18T11:17:28","modified_gmt":"2025-03-18T15:17:28","slug":"what-is-conjoint-analysis","status":"publish","type":"insight-article","link":"https:\/\/glginsights.com\/zh-hans\/articles\/what-is-conjoint-analysis\/","title":{"rendered":"\u8054\u5408\u5206\u6790\u6cd5\u5feb\u901f\u6307\u5357\uff1a\u4e00\u79cd\u751f\u6210\u6709\u6548\u7ed3\u679c\u7684\u8c03\u7814\u65b9\u6cd5"},"content":{"rendered":"<p>\u8c01\u4e0d\u60f3\u505a\u51fa\u66f4\u597d\u7684\u51b3\u7b56\uff1f\u6211\u4eec\u6bcf\u4e2a\u4eba\u90fd\u9700\u8981\u505a\u51b3\u5b9a\uff0c\u800c\u4ece\u4e1a\u52a1\u89d2\u5ea6\u6765\u8bf4\uff0c\u6211\u4eec\u5f53\u7136\u4e5f\u5e0c\u671b\u83b7\u5f97\u6700\u6709\u5229\u7684\u7ed3\u679c\u3002\u4f46\u4f17\u6240\u5468\u77e5\uff0c\u51b3\u7b56\u7684\u5236\u5b9a\u5e76\u975e\u6613\u4e8b\uff0c\u5c24\u5176\u662f\u5f53\u773c\u524d\u7684\u53ef\u80fd\u6027\u5343\u5343\u4e07\uff0c\u800c\u6211\u4eec\u53c8\u5fc5\u987b\u505a\u51fa\u9009\u62e9\u7684\u65f6\u5019\u3002GLG\u683c\u7406\u96c6\u56e2\u63a8\u51fa\u7684\u767d\u76ae\u4e66 <em><strong><a href=\"https:\/\/glginsights.com\/zh-hans\/whitepapers\/how-to-make-better-pricing-and-product-decisions-a-fast-guide-to-conjoint-analysis-a-survey-technique-that-produces-results\/\" target=\"_blank\" rel=\"noopener\">\u300a\u5982\u4f55\u505a\u51fa\u66f4\u597d\u5730\u5b9a\u4ef7\u548c\u4ea7\u54c1\u51b3\u7b56\u2014\u2014\u8054\u5408\u5206\u6790\u6cd5\u5feb\u901f\u6307\u5357\uff1a\u4e00\u79cd\u751f\u6210\u6709\u6548\u7ed3\u679c\u7684\u8c03\u7814\u65b9\u6cd5\u300b<\/a><\/strong><\/em>\u4e2d\uff0c\u8be6\u7ec6\u5730\u4ecb\u7ecd\u4e86\u4e00\u79cd\u80fd\u591f\u5e2e\u52a9\u751f\u6210\u6709\u6548\u7ed3\u679c\u7684\u8c03\u7814\u5de5\u5177\u3002<\/p>\n<h2><strong>\u7edf\u8ba1\u5b66\u63d0\u4f9b\u4e86\u4e00\u79cd\u5de5\u5177<\/strong><\/h2>\n<p>\u5bf9\u4e8e\u4ea7\u54c1\u6216\u670d\u52a1\u63d0\u4f9b\u65b9\u9762\u7684\u51b3\u7b56\u8005\u6765\u8bf4\uff0c\u8054\u5408\u5206\u6790\u6cd5\u662f\u4e00\u9879\u975e\u5e38\u6709\u7528\u7684\u7edf\u8ba1\u548c\u5e02\u573a\u8c03\u7814\u65b9\u6cd5\u3002\u5b83\u53ef\u4ee5\u5e2e\u52a9\u51b3\u7b56\u8005\u786e\u5b9a\u4ec0\u4e48\u662f\u6700\u4f73\u5b9a\u4ef7\u6c34\u5e73\u3001\u54ea\u4e9b\u662f\u6700\u5177\u5438\u5f15\u529b\u7684\u4ea7\u54c1\/\u670d\u52a1\u529f\u80fd\u4ee5\u53ca\u6700\u4ee4\u4eba\u611f\u5174\u8da3\u7684\u529f\u80fd\u7ec4\u5408\u53c8\u662f\u4ec0\u4e48\uff0c\u5168\u56e0\u5b83\u80fd\u591f\u63ed\u793a\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u7528\u6237\u771f\u6b63\u770b\u91cd\u7684\u662f\u4ec0\u4e48\u3002<\/p>\n<p>\u60a8\u65e0\u9700\u5177\u5907\u7edf\u8ba1\u5b66\u9ad8\u7ea7\u5b66\u4f4d\uff0c\u4e5f\u80fd\u7406\u89e3\u6709\u5173\u8054\u5408\u5206\u6790\u6cd5\u7684\u57fa\u7840\u77e5\u8bc6\uff0c\u5e76\u77e5\u9053\u5982\u4f55\u5c06\u5176\u5e94\u7528\u5230\u4f17\u591a\u4e1a\u52a1\u60c5\u666f\u4e2d\u53bb\u3002\u672c\u767d\u76ae\u4e66\u65e8\u5728\u4f5c\u4e3a\u8be5\u65b9\u6cd5\u7684\u4e00\u7bc7\u6982\u8ff0\u53ca\u5feb\u901f\u6307\u5357\uff0c\u4e1a\u52a1\u51b3\u7b56\u8005\u53ef\u4ee5\u6309\u9700\u9009\u7528\u3001\u501f\u9274\u7684\u4e00\u4e9b\u57fa\u7840\u77e5\u8bc6\u3002<\/p>\n<h2><strong>\u4ec0\u4e48\u662f\u8054\u5408\u5206\u6790\u6cd5\uff1f\u4e3a\u4ec0\u4e48\u8981\u4f7f\u7528\u8054\u5408\u5206\u6790\u6cd5\uff1f<\/strong><\/h2>\n<p>\u7b80\u5355\u6765\u8bf4\uff0c\u8054\u5408\u5206\u6790\u6cd5\u662f\u4e00\u9879\u57fa\u4e8e\u8c03\u7814\u7684\u65b9\u6cd5\uff0c\u5b83\u8981\u6c42\u53d7\u8bbf\u8005\u5bf9\u4ea7\u54c1\u6982\u5ff5\u8fdb\u884c\u8bc4\u7ea7\u3001\u6392\u540d\uff0c\u6700\u5e38\u89c1\u7684\u5c31\u662f\u8ba9\u53d7\u8bbf\u8005\u9009\u51fa\u4ed6\u4eec\u559c\u6b22\u7684\u4ea7\u54c1\u6982\u5ff5\uff08\u5177\u4f53\u64cd\u4f5c\u53d6\u51b3\u4e8e\u8054\u5408\u5206\u6790\u7684\u7c7b\u578b\uff09\u3002\u6839\u636e\u53d7\u8bbf\u8005\u5bf9\u4ea7\u54c1\u6982\u5ff5\u7684\u8bc4\u4ef7\uff0c\u6211\u4eec\u53ef\u4ee5\u8ba1\u7b97\u51fa\u6bcf\u9879\u529f\u80fd\u5206\u522b\u4e3a\u4ea7\u54c1\u589e\u52a0\u4e86\u591a\u5c11\u72ec\u7279\u4ef7\u503c\u6216\u6548\u7528\u3002<\/p>\n<p>\u901a\u5e38\uff0c\u67d0\u4e9b\u5c5e\u6027\u6216\u529f\u80fd\u7684\u5f97\u5206\u8d8a\u9ad8\uff0c\u5176\u4f9b\u5e94\u5546\u53ef\u6536\u53d6\u7684\u8d39\u7528\u5c31\u8d8a\u591a\u3002\u7531\u4e8e\u6536\u8d39\u8fc7\u9ad8\u4f1a\u8ba9\u6f5c\u5728\u5ba2\u6237\u671b\u800c\u5374\u6b65\uff0c\u6536\u8d39\u592a\u4f4e\u4f9b\u5e94\u5546\u53c8\u5f88\u4e0d\u5212\u7b97\uff0c\u56e0\u6b64\uff0c\u60f3\u8981\u4e86\u89e3\u6f5c\u5728\u5ba2\u6237\u5bf9\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u771f\u6b63\u5fc3\u7406\u4ef7\u4f4d\u662f\u591a\u5c11\uff0c\u7528\u8054\u5408\u5206\u6790\u6cd5\u8fdb\u884c\u8c03\u7814\u5c31\u975e\u5e38\u6709\u7528\u3002<\/p>\n<p>\u5f53\u7136\uff0c\u6211\u4eec\u4e5f\u53ef\u4ee5\u76f4\u63a5\u8be2\u95ee\u5ba2\u6237\u548c\u6f5c\u5728\u5ba2\u6237\u4ed6\u4eec\u613f\u610f\u82b1\u591a\u5c11\u94b1\u3001\u66f4\u559c\u6b22\u54ea\u9879\u529f\u80fd\u7b49\uff0c\u4f46\u7ecf\u9a8c\u8868\u660e\uff0c\u53d7\u8bbf\u8005\u5bf9\u8fd9\u4e9b\u76f4\u63a5\u63d0\u95ee\u7684\u56de\u7b54\u5f80\u5f80\u4e0d\u592a\u53ef\u9760\uff0c\u4e5f\u4e0d\u4e00\u5b9a\u4ee3\u8868\u4ed6\u4eec\u7684\u771f\u5b9e\u60f3\u6cd5\u6216\u610f\u56fe\u3002<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/glginsights.com\/zh-hans\/whitepapers\/how-to-make-better-pricing-and-product-decisions-a-fast-guide-to-conjoint-analysis-a-survey-technique-that-produces-results\/\" target=\"_blank\" rel=\"noopener\"><strong>\u4e0b\u8f7d\u9605\u8bfb\u5b8c\u6574\u5185\u5bb9<\/strong><\/a><\/p>\n<hr \/>\n<h2><strong>\u5173\u4e8e\u4f5c\u8005<\/strong><\/h2>\n<p>Megan Peitz \u62e5\u6709\u6570\u5b66\u548c\u7edf\u8ba1\u5b66\u7855\u58eb\u5b66\u4f4d\uff0c\u81ea\u8be9\u4e3a\u7814\u7a76\u72c2\u4eba\u3002\u4f5c\u4e3a Numerious \u516c\u53f8\u7684\u5973\u8001\u677f\uff0cMegan \u6253\u7834\u4e86\u4eba\u4eec\u5bf9\u5973\u6027\u9886\u5bfc\u8005\u4e16\u4fd7\u504f\u89c1\u3002\u5979\u62e5\u6709\u8d85\u8fc7 10 \u5e74\u7684\u5e02\u573a\u8c03\u7814\u7ecf\u9a8c\uff0c\u5229\u7528\u6570\u5b66\u6240\u957f\u5e2e\u52a9\u4e86\u4e00\u4e9b\u5168\u7403\u89c4\u6a21\u6700\u5927\u7684\u516c\u53f8\u6765\u8c03\u6574\u4ed6\u4eec\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u3002\u5979\u70ed\u7231\u6559\u5b66\uff0c\u5728\u8bb8\u591a\u884c\u4e1a\u4f1a\u8bae\u4e0a\u53d1\u8868\u8fc7\u9488\u5bf9\u79bb\u6563\u9009\u62e9\u6cd5\u7684\u6f14\u8bb2\u3002\u6700\u8fd1\uff0cMegan \u7684\u4f5c\u54c1\u53d1\u8868\u5728\u4e86\u300aJournal of Choice Modeling\u300b\u4e0a\u3002\u5979\u8fd8\u4f1a\u62bd\u51fa\u7a7a\u4f59\u65f6\u95f4\u6307\u5bfc\u5bf9\u79d1\u5b66\u3001\u6280\u672f\u3001\u5de5\u7a0b\u548c\u6570\u5b66\u65b9\u9762\u804c\u4e1a\u611f\u5174\u8da3\u7684\u5973\u6027\u3002<\/p>\n","protected":false},"author":9,"featured_media":18031,"template":"","insight-type":[1734],"insights-tag":[],"insights-category":[990,974],"class_list":["post-33109","insight-article","type-insight-article","status-publish","has-post-thumbnail","hentry","insight-type-articles","insights-category-990","insights-category-974"],"_links":{"self":[{"href":"https:\/\/glginsights.com\/zh-hans\/wp-json\/wp\/v2\/insight-article\/33109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glginsights.com\/zh-hans\/wp-json\/wp\/v2\/insight-article"}],"about":[{"href":"https:\/\/glginsights.com\/zh-hans\/wp-json\/wp\/v2\/types\/insight-article"}],"author":[{"embeddable":true,"href":"https:\/\/glginsights.com\/zh-hans\/wp-json\/wp\/v2\/users\/9"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glginsights.com\/zh-hans\/wp-json\/wp\/v2\/media\/18031"}],"wp:attachment":[{"href":"https:\/\/glginsights.com\/zh-hans\/wp-json\/wp\/v2\/media?parent=33109"}],"wp:term":[{"taxonomy":"insight-type","embeddable":true,"href":"https:\/\/glginsights.com\/zh-hans\/wp-json\/wp\/v2\/insight-type?post=33109"},{"taxonomy":"insights-tag","embeddable":true,"href":"https:\/\/glginsights.com\/zh-hans\/wp-json\/wp\/v2\/insights-tag?post=33109"},{"taxonomy":"insights-category","embeddable":true,"href":"https:\/\/glginsights.com\/zh-hans\/wp-json\/wp\/v2\/insights-category?post=33109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}