{"id":33086,"date":"2021-11-12T18:04:44","date_gmt":"2021-11-12T23:04:44","guid":{"rendered":"https:\/\/glg.tempsite.space\/articles\/three-ways-to-apply-qualitative-research-2\/"},"modified":"2025-03-18T11:17:30","modified_gmt":"2025-03-18T15:17:30","slug":"three-ways-to-apply-qualitative-research","status":"publish","type":"insight-article","link":"https:\/\/glginsights.com\/zh-hans\/articles\/three-ways-to-apply-qualitative-research\/","title":{"rendered":"\u5f00\u5c55\u5b9a\u6027\u7814\u7a76\u7684\u4e09\u79cd\u65b9\u6cd5"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u5bf9\u4e8e\u6218\u7565\u89c4\u5212\u800c\u8a00\uff0c\u5b9a\u6027\u7814\u7a76\u901a\u5e38\u4e0e\u5b9a\u91cf\u7814\u7a76\u540c\u7b49\u91cd\u8981\u3002 \u5f00\u5c55\u5b9a\u6027\u7814\u7a76\u6709\u4e09\u79cd\u5e38\u7528\u65b9\u6cd5\u2014\u2014\u7126\u70b9\u5c0f\u7ec4\u8bbf\u8c08\u3001\u8ba8\u8bba\u7ec4\u548c\u8058\u8bf7\u9ad8\u7ea7\u987e\u95ee\u3002 \u800c\u54ea\u79cd\u65b9\u6cd5\uff08\u6216\u54ea\u4e9b\u65b9\u6cd5\u7684\u7ec4\u5408\uff09\u9002\u5408\u60a8\u7684\u9879\u76ee\uff0c\u8981\u89c6\u5177\u4f53\u7684\u9700\u6c42\u548c\u9884\u7b97\u800c\u5b9a\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e0b\u6587\u5c06\u7b80\u8981\u4ecb\u7ecd<\/span><span style=\"font-weight: 400;\">\u8fd9\u4e09<\/span><span style=\"font-weight: 400;\">\u79cd\u65b9\u6cd5\uff0c\u5e0c\u671b\u53ef\u4ee5\u5728\u60a8\u89c4\u5212\u6b64\u7c7b\u7814\u7a76\u65f6\uff0c\u5bf9\u60a8\u6709\u6240\u5e2e\u52a9\u3002<\/span><\/p>\n<h2><strong>\u7126\u70b9\u5c0f\u7ec4<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u7531\u4e13\u4e1a\u4eba\u58eb\u4e3b\u6301\u7684\u7126\u70b9\u5c0f\u7ec4\u8bbf\u8c08\u662f\u5927\u591a\u6570\u4eba\u90fd\u719f\u6089\u7684\u4e00\u79cd\u5b9a\u6027\u7814\u7a76\u65b9\u6cd5\u3002 \u7126\u70b9\u5c0f\u7ec4\u8bbf\u8c08\u7684\u65f6\u957f\u6700\u597d\u5728 90 \u5206\u949f\u5de6\u53f3\u3002\u800c\u4e3a\u4e86\u8ba9\u8c08\u8bdd\u4fdd\u6301\u6761\u7406\u6e05\u6670\uff0c\u7126\u70b9\u5c0f\u7ec4\u8bbf\u8c08\u7684\u7406\u60f3\u89c4\u6a21\u901a\u5e38\u662f 4-8 \u540d\u53c2\u4e0e\u8005\u3002 \u4e00\u822c\u6765\u8bf4\uff0c\u53c2\u4e0e\u8005\u4f1a\u5177\u6709\u76f8\u4f3c\u7684\u80cc\u666f\u6216\u884c\u4e3a\u6a21\u5f0f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u65e0\u8bba\u5f00\u5c55\u65b9\u5f0f\u662f\u7ebf\u4e0a\u8fd8\u662f\u7ebf\u4e0b\uff0c\u7126\u70b9\u5c0f\u7ec4\u8bbf\u8c08\u90fd\u662f\u4e00\u79cd\u5f88\u597d\u7684\u65b9\u6cd5\u3002\u539f\u56e0\u5982\u4e0b\uff1a \u9996\u5148\uff0c\u53c2\u4e0e\u8005\u4e4b\u95f4\u7684\u4e92\u52a8\u901a\u5e38\u4f1a\u4ea7\u751f\u66f4\u6df1\u5165\u6216\u610f\u60f3\u4e0d\u5230\u7684\u6d1e\u89c1\uff0c\u800c\u4e14\u901a\u8fc7\u89c2\u5bdf\u4ed6\u4eec\u7684\u9762\u90e8\u8868\u60c5\u548c\u80a2\u4f53\u8bed\u8a00\uff0c\u60a8\u53ef\u4ee5\u83b7\u5f97\u91cd\u8981\u7684\u975e\u8bed\u8a00\u53cd\u9988\uff1b \u5176\u6b21\uff0c\u60a8\u53ef\u4ee5\u9009\u62e9\u4e0d\u516c\u5f00\u53d7\u6258\u5ba2\u6237\u7684\u8eab\u4efd\uff0c\u82e5\u60a8\u5e0c\u671b\u83b7\u5f97\u65e0\u504f\u89c1\u53cd\u9988\uff0c\u8fd9\u53ef\u80fd\u5c24\u5176\u91cd\u8981\uff1b \u6700\u540e\uff0c\u4e0e\u4e00\u5bf9\u4e00\u8bbf\u8c08\u76f8\u6bd4\uff0c\u7126\u70b9\u5c0f\u7ec4\u8bbf\u8c08\u53ef\u4ee5\u8282\u7701\u65f6\u95f4\u548c\u91d1\u94b1\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[\u6709\u5173\u7126\u70b9\u5c0f\u7ec4\u8bbf\u8c08\u7684\u66f4\u591a\u4fe1\u606f\uff0c\u8bf7\u9605\u8bfb\u8be5\u4e3b\u9898\u76f8\u5173\u7684<\/span><a href=\"https:\/\/glginsights.com\/articles\/focusing-on-focus-groups-best-practices\/?_ga=2.158678265.251281830.1637652235-569841856.1630046205\"><b>\u6587\u7ae0\u5168\u6587<\/b><\/a><span style=\"font-weight: 400;\">\u3002]<\/span><\/p>\n<h2><strong>\u8ba8\u8bba\u7ec4<\/strong><\/h2>\n<p>\u8ba8\u8bba\u7ec4\u4e0e\u7126\u70b9\u5c0f\u7ec4\u8bbf\u8c08\u76f8\u4f3c\uff0c\u5747\u7531\u4e13\u4e1a\u4eba\u58eb\u4e3b\u6301\u3002 \u4f46\u4e0d\u540c\u7684\u662f\uff0c\u8ba8\u8bba\u7ec4\u5e76\u975e\u540c\u65f6\u540c\u6b65\u5f00\u5c55\u7684\uff0c\u4e14\u4f1a\u6301\u7eed\u4e00\u6bb5\u65f6\u95f4\uff08\u901a\u5e38\u662f\u51e0\u5929\uff09\u3002\u53c2\u4e0e\u8005\u53ef\u5728\u6b64\u671f\u95f4\u767b\u5f55\uff0c\u5728\u67d0\u4e00\u6b21\u7684\u6d3b\u52a8\u4e2d\uff0c\u4e13\u95e8\u82b1 20-30 \u5206\u949f\u65f6\u95f4\uff0c\u6839\u636e\u5f53\u65f6\u7684\u4e3b\u9898\u548c\u6d41\u7a0b\u53c2\u4e0e\u4e92\u52a8\u3002 \u8fd9\u79cd\u6d3b\u52a8\u65b9\u5f0f\u7684\u65f6\u95f4\u5b89\u6392\u66f4\u4e3a\u7075\u6d3b\uff0c\u56e0\u6b64\u53ef\u56ca\u62ec\u66f4\u591a\u53c2\u4e0e\u8005\u3002 \u786e\u5207\u7684\u53c2\u4e0e\u4eba\u6570\u5e76\u65e0\u5b9a\u6570\uff0c\u4f46\u901a\u5e38\uff0c\u5f00\u5c55\u4e00\u6b21\u8ba8\u8bba\u7ec4\u4f1a\u6709 20-40 \u540d\u53c2\u4e0e\u8005\u3002<\/p>\n<p>\u9664\u4e86\u5177\u6709\u4e0e\u7126\u70b9\u5c0f\u7ec4\u76f8\u4f3c\u7684\u4f18\u70b9\u5916\uff0c\u5f00\u5c55\u8ba8\u8bba\u7ec4\u8fd8\u6709\u5176\u4ed6\u76ca\u5904\u3002 \u8ba8\u8bba\u7ec4\u901a\u5e38\u4f1a\u6301\u7eed\u51e0\u5929\uff0c\u56e0\u6b64\uff0c\u60a8\u53ef\u5feb\u901f\u5206\u6790\u65e9\u671f\u7684\u6d1e\u89c1\u53d1\u73b0\uff0c\u5728\u8ba8\u8bba\u7ec4\u5f00\u5c55\u8fc7\u7a0b\u4e2d\uff0c\u4e0d\u65ad\u8c03\u6574\u91cd\u70b9\uff0c\u4fc3\u8fdb\u8ba8\u8bba\uff0c\u6df1\u5165\u63a2\u8ba8\uff0c\u4ece\u800c\u83b7\u5f97\u66f4\u597d\u7684\u89c1\u89e3\u3002 \u7b80\u800c\u8a00\u4e4b\uff0c\u8ba8\u8bba\u7ec4\u7684\u53ef\u8c03\u6574\u6027\u8981\u4f18\u4e8e\u7126\u70b9\u5c0f\u7ec4\u3002<\/p>\n<p>\u7531\u4e8e\u65e0\u9700\u5c40\u9650\u4e8e\u7279\u5b9a\u7684\u65f6\u95f4\u6bb5\u6216\u5730\u7406\u4f4d\u7f6e\uff0c\u56e0\u6b64\uff0c\u901a\u8fc7\u8ba8\u8bba\u7ec4\uff0c\u60a8\u53ef\u4ee5\u63a5\u89e6\u5230\u66f4\u5927\u7684\u6837\u672c\u4eba\u7fa4\u3002 \u66f4\u4f73\u4e4b\u5904\u5728\u4e8e\uff0c\u8ba8\u8bba\u7ec4\u5e76\u975e\u540c\u65f6\u540c\u6b65\u5f00\u5c55\uff0c\u6709\u5229\u4e8e\u53c2\u4e0e\u8005\u63d0\u4f9b\u66f4\u5766\u7387\u4e14\u7ecf\u8fc7\u6df1\u601d\u719f\u8651\u7684\u56de\u5e94\u3002 \u8ba8\u8bba\u7ec4\u53ef\u4ee5\u91c7\u7528\u591a\u79cd\u95ee\u9898\u7c7b\u578b\u548c\u56de\u7b54\u6a21\u5f0f\uff08\u5305\u62ec\u591a\u5a92\u4f53\u3001\u5f00\u653e\u5f0f\u6587\u672c\u3001\u56fe\u7247\u548c\u89c6\u9891\uff09\uff0c\u800c\u8fd9\u6d89\u53ca\u7684\u6280\u672f\u5e76\u4e0d\u590d\u6742\u3002\u6240\u4ee5\uff0c\u5728\u8bbe\u8ba1\u7814\u7a76\u6307\u5357\u548c\u6ee1\u8db3\u6574\u4f53\u7814\u7a76\u76ee\u6807\u65b9\u9762\uff0c\u5b83\u5177\u6709\u66f4\u5927\u7684\u7075\u6d3b\u6027\uff0c\u4e5f\u66f4\u4fbf\u4e8e\u5b9a\u5236\u3002<\/p>\n<h2><strong>\u8058\u8bf7\u9ad8\u7ea7\u987e\u95ee<\/strong><\/h2>\n<p>\u8058\u8bf7\u9ad8\u7ea7\u987e\u95ee\u5f00\u5c55\u5b9a\u6027\u7814\u7a76\u4e5f\u5f88\u6709\u5e2e\u52a9\u3002 \u4f8b\u5982\uff0c\u5982\u679c\u60a8\u8981\u8c03\u7814\u786e\u5b9a\u7ade\u4e89\u5c40\u52bf\u6216\u5e02\u573a\u5438\u5f15\u529b\uff0c\u53ef\u4ee5\u8058\u8bf7\u5916\u90e8\u7684\u4e3b\u9898\u4e13\u5bb6 (Subject Matter Expert &#8211; SME) \u4f5c\u4e3a\u987e\u95ee\uff0c\u501f\u52a9\u4ed6\u4eec\u7684\u4e13\u4e1a\u80fd\u529b\uff0c\u83b7\u5f97\u4ed6\u4eec\u7684\u6307\u5bfc\u3002 \u8fd9\u4e9b SME \u901a\u5e38\u662f\u524d\u9ad8\u7ba1\u3001\u9886\u57df\u4e13\u5bb6\u6216\u6280\u672f\u4e13\u5bb6\uff0c\u800c\u73b0\u5728\u6210\u4e3a\u4e86\u72ec\u7acb\u804c\u4e1a\u4eba\u58eb\u3002 \u8fd9\u4e9b\u987e\u95ee\u53ef\u80fd\u6bcf\u5468\u5de5\u4f5c\u51e0\u5c0f\u65f6\uff0c\u4e3a\u671f\u51e0\u5468\u6216\u51e0\u4e2a\u6708\u3002 \u901a\u5e38\uff0c\u4ed6\u4eec\u4f1a\u53c2\u52a0\u901a\u8bdd\u3001\u4f1a\u8bae\u548c\u53d1\u8868\u6f14\u793a\uff0c\u5e76\u5ba1\u9605\u9879\u76ee\u6750\u6599\u3002<\/p>\n<hr \/>\n<h2><strong>\u5173\u4e8e\u4f5c\u8005<\/strong><\/h2>\n<p>Lauren Bledsoe \u662f GLG \u5b9a\u6027\u7814\u7a76\u89e3\u51b3\u65b9\u6848\u603b\u76d1\u3002\u76ee\u524d\uff0c\u5979\u6240\u8d1f\u8d23\u7684\u4e1a\u52a1\u91cd\u70b9\u662f\u4e0e\u4e13\u4e1a\u670d\u52a1\u516c\u53f8\u7684\u5ba2\u6237\u5171\u540c\u7ba1\u7406\u548c\u53d1\u5c55\u4e0d\u540c\u7684\u4ea7\u54c1\u53ca\u4ea7\u54c1\u7ec4\u5408\u3002<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"author":9,"featured_media":17839,"template":"","insight-type":[1734],"insights-tag":[1633,1655],"insights-category":[1035,990,974],"class_list":["post-33086","insight-article","type-insight-article","status-publish","has-post-thumbnail","hentry","insight-type-articles","insights-tag-best-practices-zh-hans","insights-tag-qualitative-research-zh-hans","insights-category-glg-research-zh-hans","insights-category-990","insights-category-974"],"_links":{"self":[{"href":"https:\/\/glginsights.com\/zh-hans\/wp-json\/wp\/v2\/insight-article\/33086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glginsights.com\/zh-hans\/wp-json\/wp\/v2\/insight-article"}],"about":[{"href":"https:\/\/glginsights.com\/zh-hans\/wp-json\/wp\/v2\/types\/insight-article"}],"author":[{"embeddable":true,"href":"https:\/\/glginsights.com\/zh-hans\/wp-json\/wp\/v2\/users\/9"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glginsights.com\/zh-hans\/wp-json\/wp\/v2\/media\/17839"}],"wp:attachment":[{"href":"https:\/\/glginsights.com\/zh-hans\/wp-json\/wp\/v2\/media?parent=33086"}],"wp:term":[{"taxonomy":"insight-type","embeddable":true,"href":"https:\/\/glginsights.com\/zh-hans\/wp-json\/wp\/v2\/insight-type?post=33086"},{"taxonomy":"insights-tag","embeddable":true,"href":"https:\/\/glginsights.com\/zh-hans\/wp-json\/wp\/v2\/insights-tag?post=33086"},{"taxonomy":"insights-category","embeddable":true,"href":"https:\/\/glginsights.com\/zh-hans\/wp-json\/wp\/v2\/insights-category?post=33086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}