{"id":32871,"date":"2021-04-13T09:22:13","date_gmt":"2021-04-13T09:22:13","guid":{"rendered":"https:\/\/glg.tempsite.space\/articles\/china-brands-global-expansion\/"},"modified":"2025-03-18T11:17:43","modified_gmt":"2025-03-18T15:17:43","slug":"china-brands-global-expansion","status":"publish","type":"insight-article","link":"https:\/\/glginsights.com\/zh-hans\/articles\/china-brands-global-expansion\/","title":{"rendered":"\u672c\u571f\u54c1\u724c\u51fa\u6d77\uff1a\u6253\u9020\u5168\u7403\u5316\u54c1\u724c\u7684\u79d8\u8bc0"},"content":{"rendered":"<p>\u8fd1\u5e74\u6765\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u4e2d\u56fd\u4f01\u4e1a\u5728\u6d77\u5916\u6d88\u8d39\u8005\u5fc3\u4e2d\u7684\u8ba4\u77e5\u5f97\u5230\u63d0\u5347\uff0c\u5176\u4e2d\u5728\u624b\u6e38\u3001\u8de8\u5883\u7535\u5546\u3001\u91d1\u878d\u79d1\u6280\u3001\u6c7d\u8f66\u7b49\u884c\u4e1a\u90fd\u6709\u7740\u5c1a\u4f73\u7684\u8868\u73b0\u3002\u7136\u800c\uff0c\u7531\u4e8e\u964c\u751f\u7684\u5e02\u573a\u4e0e\u6587\u5316\u80cc\u666f\u884d\u751f\u7684\u6311\u6218\uff0c\u6df1\u523b\u4e86\u89e3\u6d77\u5916\u5e02\u573a\u3001\u6d88\u8d39\u8005\u53ca\u683c\u5c40\u6210\u4e3a\u4e86\u4f17\u591a\u51fa\u6d77\u4f01\u4e1a\u7684\u9996\u8981\u8bfe\u9898\u3002\u5c24\u5176\u662f\u5c1a\u5904\u4e8e\u65e9\u671f\u51fa\u6d77\u9636\u6bb5\u7684\u4f01\u4e1a\uff0c\u5f88\u6709\u53ef\u80fd\u51fa\u73b0\u5728\u672c\u571f\u5927\u53d7\u6b22\u8fce\u7684\u4ea7\u54c1\u5728\u6d77\u5916\u5374\u201c\u6c34\u571f\u4e0d\u670d\u201d\u7684\u60c5\u51b5\u3002\u9762\u5bf9\u8fd9\u4e9b\u95ee\u9898\u4ee5\u53ca\u968f\u5373\u800c\u6765\u7684\u673a\u9047\uff0c\u5f3a\u5927\u7684\u54c1\u724c\u529b\u6216\u5c06\u6210\u4e3a\u4f01\u4e1a\u51fa\u6d77\u7684\u5236\u80dc\u5173\u952e\u3002\u4f01\u4e1a\u5e94\u5982\u4f55\u6253\u9020\u5168\u7403\u5316\u54c1\u724c\u7b56\u7565\uff0c\u52a9\u529b\u8fbe\u5230\u5176\u5168\u7403\u5316\u53d1\u5c55\u7684\u6218\u7565\u76ee\u6807\uff1f<\/p>\n<p>\u9488\u5bf9\u8fd9\u4e00\u4e3b\u9898\uff0cGLG\u683c\u7406\u96c6\u56e2\u9080\u8bf7<strong>\u6d88\u8d39\u7535\u5b50\u884c\u4e1a\u5e02\u573a\u8425\u9500\u8d44\u6df1\u4e13\u5bb6\u8bb8\u4e34\u5cf0\u5148\u751f<\/strong>\uff0c\u5206\u4eab<strong>\u4e2d\u56fd\u54c1\u724c\u51fa\u6d77\u5e94\u5177\u5907\u7684\u5168\u7403\u5316\u54c1\u724c\u8425\u9500\u80fd\u529b<\/strong>\u3002\u4ee5\u4e0b\u4e3a\u672c\u6b21\u4f1a\u8bae\u5185\u5bb9\u8282\u9009\u4e0e\u6458\u8981\u3002<\/p>\n<hr 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acb\u3001\u53d1\u5c55\u5e76\u7ba1\u7406\u4e00\u652f\u591a\u5143\u5316\u7684\u56e2\u961f\u3002<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Q2:\u5168\u7403\u5316\u54c1\u724c\u5efa\u8bbe\u8fc7\u7a0b\u4e2d\u9700\u8981\u4ec0\u4e48\u6837\u7684\u7b56\u7565\uff1f<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>\u8bb8\u4e34\u5cf0\uff1a<\/strong>\u4ece\u8fc7\u5f80\u7684\u5b9e\u8df5\u4e2d\uff0c\u6211\u603b\u7ed3\u4e86\u4ee5\u624b\u673a\u884c\u4e1a\u4e3a\u4f8b\u7684\u5168\u7403\u5316\u54c1\u724c\u7684<strong>\u201c\u56db\u5316\u201d<\/strong>\uff0c\u5bf9\u56fd\u5185\u4e0e\u6d77\u5916\u5e02\u573a\u5747\u9002\u7528\u3002<\/p>\n<p><strong>1. \u5dee\u5f02\u5316\uff1a<\/strong> \u5728\u624b\u673a\u884c\u4e1a\u4e2d\uff0c\u5168\u7403\u6bcf\u5e74\u6709\u8d85\u5343\u4f59\u6b3e\u624b\u673a\u4ea7\u54c1\u95ee\u4e16\uff0c\u5176\u4ed6\u884c\u4e1a\u4e5f\u662f\u5982\u6b64\u3002\u4e3a\u4e86\u8ba9\u6d88\u8d39\u8005\u8bb0\u4f4f\u81ea\u5df1\u7684\u4ea7\u54c1\u5e76\u7559\u4e0b\u6df1\u523b\u5370\u8c61\uff0c\u4f01\u4e1a\u63d0\u4f9b\u7684\u4ea7\u54c1\u4e0e\u670d\u52a1\u4e00\u5b9a\u8981\u6709\u5dee\u5f02\u5316\uff0c\u5efa\u7acb\u81ea\u5df1\u7684\u4ea7\u54c1\u58c1\u5792\uff0c\u65b9\u624d\u80fd\u5728\u7ade\u4e89\u4e2d\u8131\u9896\u800c\u51fa\u3002<\/p>\n<p><strong>2. \u4eba\u6027\u5316\uff1a<\/strong>\u4ea7\u54c1\u8981\u8ddf\u6d88\u8d39\u8005\u6709\u4e92\u52a8\u4e0e\u8fde\u63a5\u3002\u5355\u7eaf\u8c08\u6280\u672f\u65e0\u6cd5\u4f7f\u6d88\u8d39\u8005\u611f\u53d7\u5230\u4e0e\u4ea7\u54c1\u7684\u8fde\u63a5\uff0c\u6d88\u8d39\u8005\u5f80\u5f80\u559c\u6b22\u6709\u6e29\u5ea6\u3001\u6709\u6001\u5ea6\u7684\u4f01\u4e1a\uff0c\u4ed6\u4eec\u5e0c\u671b\u4e0e\u4eba\u6253\u4ea4\u9053\uff0c\u800c\u975e\u51b7\u51b0\u51b0\u7684\u6280\u672f\u4e13\u4e1a\u8bed\u8a00\u3002<\/p>\n<p><strong>3. \u70ed\u70b9\u5316\uff1a<\/strong>\u54c1\u724c\u8d70\u5411\u6d77\u5916\u65f6\uff0c\u8981\u7ed3\u5408\u5f53\u5730\u70ed\u70b9\u8fdb\u884c\u4f20\u64ad\u3002\u4f8b\u5982\u6cf0\u56fd\u7b49\u5730\u6709\u6cfc\u6c34\u8282\uff0c\u4f01\u4e1a\u53ef\u7ed3\u5408\u8be5\u8282\u65e5\u8fdb\u884c\u63a8\u5e7f\u6d3b\u52a8\u3002\u70ed\u70b9\u4e5f\u4e0d\u4ec5\u9650\u4e8e\u8282\u65e5\uff0c\u8fd8\u53ef\u4ee5\u662f\u8ddf\u54c1\u724c\u76f8\u5173\u7684\u5185\u5bb9\u3002\u4f01\u4e1a\u8981\u5145\u5206\u5229\u7528\u81ea\u5a92\u4f53\u53ca\u76f8\u5173\u5a92\u4f53\uff0c\u8ba9\u81ea\u8eab\u6210\u4e3a\u53ef\u5feb\u901f\u4f20\u64ad\u7684\u70ed\u70b9\u548c\u8bdd\u9898\u4e2d\u5fc3\u3002<\/p>\n<p><strong>4. \u9886\u8896\u5316\uff1a<\/strong>\u4f01\u4e1a\u8981\u6253\u9020\u5546\u4e1a\u9886\u5bfc\u529b\uff0c\u6210\u4e3a\u4e1a\u754c\u7684\u601d\u60f3\u9886\u8896\uff0c\u53d1\u51fa\u81ea\u5df1\u7684\u58f0\u97f3\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u6253\u9020\u54c1\u724c\u5168\u7403\u5316\u7684\u53e6\u4e00\u7ef4\u5ea6\u5c31\u662f<strong>\u201c\u4e94\u7b56\u7565\u201d<\/strong>\u3002<\/p>\n<p><strong>1. Go to Market\u7b56\u7565\uff1a<\/strong>\u4f01\u4e1a\u5728\u786e\u5b9a\u63d0\u4f9b\u7684\u4ea7\u54c1\u548c\u89e3\u51b3\u65b9\u6848\u540e\uff0c\u5c31\u8981\u505a\u8be5\u7b56\u7565\u7684\u5236\u5b9a\u3002\u8fd9\u8981\u6c42\u4f01\u4e1a\u4ece\u4ea7\u54c1\u7684\u6982\u5ff5\u9636\u6bb5\u81f3\u6574\u4e2a\u751f\u547d\u5468\u671f\u7ed3\u675f\uff0c\u81ea\u59cb\u81f3\u7ec8\u4fdd\u6301\u5411\u5168\u7403\u6d88\u8d39\u8005\u4f20\u9012\u7684\u4fe1\u606f\u3001\u5185\u5bb9\u3001\u7406\u5ff5\u3001\u8c03\u6027\u7684\u4e00\u81f4\u6027\u3002<\/p>\n<p><strong>2. \u4ea7\u54c1\u9886\u8896\u7b56\u7565\uff1a<\/strong>\u8fd9\u5176\u5b9e\u662f\u5e02\u573a\u8d44\u6e90\u7684\u5206\u914d\u95ee\u9898\u3002\u4f01\u4e1a\u4e0d\u80fd\u5e73\u5747\u7528\u529b\uff0c\u8981\u6c42\u6709\u65d7\u8230\u4ea7\u54c1\u3001\u4e0a\u91cf\u4ea7\u54c1\u4ee5\u53ca\u4e0e\u7ade\u54c1\u76f8\u5bf9\u7684\u6218\u672f\u4ea7\u54c1\u7b49\u3002\u4f01\u4e1a\u7684\u5e02\u573a\u8d44\u6e90\u8981\u4e0e\u64cd\u76d8\u7b56\u7565\u76f8\u5339\u914d\u3002<\/p>\n<p><strong>3. \u9876\u5c16\u4f19\u4f34\u7b56\u7565\uff1a<\/strong>\u9009\u62e9\u5f53\u5730\u6709\u5f71\u54cd\u529b\u7684\u5408\u4f5c\u4f19\u4f34\u501f\u529b\u3001\u501f\u52bf\uff0c\u5e2e\u52a9\u4f01\u4e1a\u5feb\u901f\u63d0\u5347\u80fd\u529b\u4e0e\u5f62\u8c61\u3002<\/p>\n<p><strong>4. \u6d88\u8d39\u8005\u5bfc\u5411\u7b56\u7565\uff1a<\/strong>\u5f3a\u5316\u6d88\u8d39\u8005\u6d1e\u5bdf\u3001\u4ea7\u54c1\u6982\u5ff5\u5b9a\u4f4d\u751a\u81f3\u5e7f\u544a\u521b\u610f\u8981\u4ece\u6d88\u8d39\u8005\u4e2d\u6765\u518d\u5230\u6d88\u8d39\u8005\u4e2d\u53bb\u3002<\/p>\n<p><strong>5. \u516c\u53f8\u6587\u5316\u7b56\u7565\uff1a<\/strong>\u4f01\u4e1a\u8981\u8425\u9020\u6587\u5316\u6c1b\u56f4\uff0c\u56f4\u7ed5\u4f01\u4e1a\u4ef7\u503c\u89c2\u3001\u7406\u5ff5\u6253\u9020\u8fde\u901a\u54c1\u724c\u7684\u6865\u6881\u3002<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Q3:\u5728\u4f01\u4e1a\u51fa\u6d77\u8fc7\u7a0b\u4e2d\uff0c\u5982\u4f55\u6253\u9020\u4e00\u652f\u5f3a\u6709\u529b\u7684\u4eba\u624d\u961f\u4f0d\uff1f<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>\u8bb8\u4e34\u5cf0\uff1a<\/strong>\u9664\u4e86\u6e05\u6670\u7684\u6218\u7565\u3001\u660e\u786e\u7684\u8425\u9500\u7ec4\u7ec7\u4e0e\u6d41\u7a0b\uff0c\u4f01\u4e1a\u8fd8\u9700\u8981\u6784\u5efa\u4eba\u624d\u961f\u4f0d\u3002\u4e00\u652f\u5f3a\u6709\u529b\u7684\u56e2\u961f\u7531\u591a\u5143\u5316\u548c\u7cbe\u82f1\u5316\u7684\u4eba\u624d\u7ec4\u6210\uff0c\u4e0d\u662f\u5168\u90e8\u6d3e\u4e2d\u65b9\u4eba\u5458\u6216\u8005\u540c\u4e00\u884c\u4e1a\u4eba\u5458\uff0c\u8981\u6839\u636e\u54c1\u724c\u5728\u4e0d\u540c\u9636\u6bb5\u7684\u8bc9\u6c42\u6765\u5b89\u6392\u3002<\/p>\n<p>\u5728\u5168\u7403\u5316\u54c1\u724c\u4f53\u7cfb\u80fd\u529b\u5efa\u8bbe\u4e2d\uff0c\u8fd9\u652f\u961f\u4f0d\u9700\u8981\u5177\u5907\u4e24\u4e2a\u601d\u7ef4\u2014\u2014\u5de6\u8111\u601d\u7ef4\u4e0e\u53f3\u8111\u601d\u7ef4\u3002<\/p>\n<p><strong>\u5de6\u8111\u601d\u7ef4\u5373\u7406\u6027\u601d\u7ef4\u3002<\/strong>\u7406\u6027\u5730\u8003\u8651\u6295\u653e\u4e0e\u4ea7\u51fa\u4ef7\u503c\uff0c\u7ba1\u7406\u5ba2\u6237\u3001\u54c1\u724c\u4f20\u64ad\u5a92\u4ecb\u3001\u9879\u76ee\u8d39\u7528\u652f\u51fa\u3001\u6295\u5165\u4ea7\u51fa\u3001\u4f9b\u5e94\u5546\u7b49\u5404\u73af\u8282\u3002<\/p>\n<p><strong>\u53f3\u8111\u601d\u7ef4\u5373\u611f\u6027\u601d\u7ef4\u3002<\/strong>\u9700\u8981\u6709\u6e05\u6670\u7684\u5b9a\u4f4d\u3001\u7b56\u7565\u3001\u521b\u610f\u548c\u5185\u5bb9\uff0c\u540c\u65f6\u8981\u4e86\u89e3\u4f55\u79cd\u4f20\u64ad\u901a\u8def\u80fd\u6709\u6548\u5730\u628a\u5185\u5bb9\u4f20\u9012\u7ed9\u6d88\u8d39\u8005\u3002<\/p>\n<p>\u76ee\u524d\u5927\u90e8\u5206\u7684\u4f01\u4e1a\u53ea\u5177\u5907\u53f3\u8111\u601d\u7ef4\uff0c\u800c\u5de6\u8111\u601d\u7ef4\u5219\u9700\u8981\u5f88\u5f3a\u7684\u914d\u5408\u3001\u652f\u6301\u90e8\u95e8\u6765\u5b9e\u73b0\u3002<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong>\u5173\u4e8e\u4f5c\u8005<\/strong><\/p>\n<p><strong>\u8bb8\u4e34\u5cf0\u5148\u751f\uff0c\u8d44\u6df1\u8425\u9500\u4e13\u5bb6\uff0c\u4e2d\u5174\u901a\u8baf\u524d\u526f\u603b\u88c1\u53ca\u5168\u7403\u6e20\u9053\u603b\u7ecf\u7406\u3002<\/strong>\u8bb8\u5148\u751f\u957f\u671f\u6df1\u8015\u4e8e\u6d88\u8d39\u7535\u5b50\u7b49\u884c\u4e1a\uff0c\u5728\u5e02\u573a\u8425\u9500\u4e0e\u96f6\u552e\u9886\u57df\u62e5\u670917\u5e74\u7684\u5de5\u4f5c\u7ecf\u9a8c\u30022017\u5e74-2020\u5e74\u5148\u540e\u5728\u4e2d\u5174\u901a\u8baf\u548cTCL\u96c6\u56e2\u4efb\u804c\uff0c\u5148\u540e\u62c5\u4efb\u5168\u7403\u6e20\u9053\u603b\u7ecf\u7406\u3001\u5168\u7403\u526f\u603b\u88c1\u3001\u6d77\u5916\u54c1\u724c\u7ba1\u7406\u59d4\u5458\u4f1a\u526f\u4e3b\u4efb\u7b49\u804c\u3002\u6b64\u524d\uff0c\u81ea2008\u5e74\u81f32016\u5e74\uff0c\u8bb8\u5148\u751f\u5728\u534e\u4e3a\u6d88\u8d39\u8005BG\u4e1a\u52a1\u96c6\u56e2\u4efb\u804c\uff0c\u5386\u4efb\u8425\u9500\u8fd0\u4f5c\u90e8\u90e8\u957f\uff0c\u5168\u7403\u96f6\u552eGTM\u90e8\u90e8\u957f\uff0c 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out\u4e3a\u5bfc\u5411\u76842C\u601d\u8def\uff0c\u52a9\u529b\u534e\u4e3a\u6d88\u8d39\u8005\u4e1a\u52a1\u6d77\u5916\u6838\u5fc3\u533a\u57df\u5b9e\u73b0\u5e02\u573a\u7a81\u7834\u3002\u6b64\u5916\uff0c\u8bb8\u5148\u751f\u4ea6\u62c5\u4efb\u5168\u7403\u6570\u5bb6\u5934\u90e8\u54a8\u8be2\u516c\u53f8\u7684\u5916\u90e8\u987e\u95ee\u3002<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong>GLG\u683c\u7406\u96c6\u56e2<\/strong>\u81f4\u529b\u4e8e\u6253\u9020\u5168\u7403\u77e5\u8bc6\u5e73\u53f0\uff0c\u4e3a\u9700\u8981\u4e13\u4e1a\u6d1e\u89c1\u7684\u5546\u4e1a\u51b3\u7b56\u8005\u5339\u914d\u5177\u6709\u4e00\u624b\u7ecf\u9a8c\u7684\u884c\u4e1a\u4e13\u5bb6\uff0c\u52a9\u529b\u4ed6\u4eec\u4ee5\u66f4\u52a0\u660e\u786e\u7684\u76ee\u6807\u548c\u575a\u5b9a\u7684\u4fe1\u5fc3\u505a\u51fa\u51b3\u7b56\u3002\u672c\u6587\u6539\u7f16\u81ea<strong>GLG\u683c\u7406\u96c6\u56e2<a href=\"https:\/\/glginsights.com\/zh-hans\/events\/\">\u7f51\u4e0a\u4f1a\u8bae<\/a>\uff1a4\u5927\u6838\u5fc3\u80fd\u529b\u52a0\u901f\u5f00\u62d3\u8005\u6210\u4e3a\u9886\u5148\u8005\u3002<\/strong>\u5982\u679c\u60a8\u60f3\u548c\u8bb8\u4e34\u5cf0\u5148\u751f\u6216GLG\u4e13\u5bb6\u5e93\u7ea6100\u4e07\u4e13\u5bb6\u4e2d\u7684\u4efb\u4f55\u4e00\u4f4d\u4ea4\u8c08\uff0c\u8bf7<a href=\"https:\/\/glginsights.com\/zh-hans\/contact-us\/\">\u4e0e\u6211\u4eec\u8054\u7cfb<\/a>\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><em>*\u4ee5\u4e0a\u5206\u6790\u4ec5\u4ee3\u8868\u4e13\u5bb6\u4e2a\u4eba\u89c2\u70b9\uff0c\u683c\u7406\u96c6\u56e2\u4e0d\u4e88\u7f6e\u8bc4\u6216\u80cc\u4e66\uff0c\u5e76\u4e0d\u8d1f\u8d23\u6587\u7ae0\u4e2d\u6240\u6d89\u89c2\u70b9\u7684\u771f\u5b9e\u6027\u3001\u5173\u8054\u6027\u6216\u5b8c\u6574\u6027\u3002<\/em><\/p>\n","protected":false},"author":9,"featured_media":16768,"template":"","insight-type":[1734],"insights-tag":[],"insights-category":[981,974,982],"class_list":["post-32871","insight-article","type-insight-article","status-publish","has-post-thumbnail","hentry","insight-type-articles","insights-category-981","insights-category-974","insights-category-982"],"_links":{"self":[{"href":"https:\/\/glginsights.com\/zh-hans\/wp-json\/wp\/v2\/insight-article\/32871","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glginsights.com\/zh-hans\/wp-json\/wp\/v2\/insight-article"}],"about":[{"href":"https:\/\/glginsights.com\/zh-hans\/wp-json\/wp\/v2\/types\/insight-article"}],"author":[{"embeddable":true,"href":"https:\/\/glginsights.com\/zh-hans\/wp-json\/wp\/v2\/users\/9"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glginsights.com\/zh-hans\/wp-json\/wp\/v2\/media\/16768"}],"wp:attachment":[{"href":"https:\/\/glginsights.com\/zh-hans\/wp-json\/wp\/v2\/media?parent=32871"}],"wp:term":[{"taxonomy":"insight-type","embeddable":true,"href":"https:\/\/glginsights.com\/zh-hans\/wp-json\/wp\/v2\/insight-type?post=32871"},{"taxonomy":"insights-tag","embeddable":true,"href":"https:\/\/glginsights.com\/zh-hans\/wp-json\/wp\/v2\/insights-tag?post=32871"},{"taxonomy":"insights-category","embeddable":true,"href":"https:\/\/glginsights.com\/zh-hans\/wp-json\/wp\/v2\/insights-category?post=32871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}