{"id":110774,"date":"2025-11-11T10:08:10","date_gmt":"2025-11-11T15:08:10","guid":{"rendered":"https:\/\/glginsights.com\/?post_type=insight-article&#038;p=110774"},"modified":"2025-11-11T10:08:10","modified_gmt":"2025-11-11T15:08:10","slug":"product-message-testing","status":"publish","type":"insight-article","link":"https:\/\/glginsights.com\/zh-hans\/articles\/product-message-testing\/","title":{"rendered":"\u4ea7\u54c1\u4fe1\u606f\u6d4b\u8bd5\uff1aB2B \u4ea7\u54c1\u56e2\u961f\u5982\u4f55\u6253\u9020\u63a8\u52a8\u5e02\u573a\u6210\u529f\u7684\u4ea7\u54c1\u4fe1\u606f"},"content":{"rendered":"<p><span data-contrast=\"auto\">\u60a8\u7684 B2B \u4ea7\u54c1\u65e8\u5728\u89e3\u51b3\u5ba2\u6237\u7684\u75db\u70b9\u3002\u4f46\u5728\u5f53\u4eca<\/span><span data-contrast=\"auto\">\u00a0\u7ade\u4e89\u6fc0\u70c8\u7684\u73af\u5883\u4e2d\uff0c\u60a8\u7684\u4fe1\u606f\u662f\u5426\u771f\u7684\u80fd\u591f\u7a81\u7834\u5e72\u6270\uff0c\u63a8\u52a8\u5ba2\u6237\u8d2d\u4e70\u5e76\u786e\u4fdd\u6210\u529f\uff0c\u8fd8\u662f\u8868\u73b0\u5e73\u5e73\uff0c\u5bfc\u81f4\u60a8\u5931\u53bb\u5b9d\u8d35\u7684\u673a\u4f1a\uff1f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u6446\u8131\u5047\u8bbe\uff0c\u786e\u4fdd\u60a8\u7684<\/span><b><span data-contrast=\"auto\">\u4ea7\u54c1\u4fe1\u606f<\/span><\/b><span data-contrast=\"auto\">\u80fd\u591f\u6df1\u523b\u5171\u9e23\u76ee\u6807\u53d7\u4f17\u3002\u800c\u7b54\u6848\u5728\u4e8e\u901a\u8fc7\u4e13\u5bb6\u4e3b\u5bfc\u7684<strong>\u5e02\u573a\u7814\u7a76<\/strong>\u8fdb\u884c\u5f3a\u6709\u529b\u7684<\/span><b><span data-contrast=\"auto\">\u4ea7\u54c1\u4fe1\u606f\u5f00\u53d1\u3001\u6d4b\u8bd5\u548c\u4f18\u5316\u3002<\/span><\/b><\/p>\n<p>GLG \u901a\u8fc7\u591a\u6837\u5316\u7684\u7814\u7a76\u65b9\u6cd5\u5e2e\u52a9\u5ba2\u6237\u89e3\u51b3\u4ea7\u54c1\u751f\u547d\u5468\u671f\u4e2d\u7684\u5173\u952e\u75db\u70b9\uff0c\u4ee5\u5f00\u53d1\u3001\u6d4b\u8bd5\u5e76\u4f18\u5316<strong>\u4fe1\u606f\u7b56\u7565<\/strong>\u3002\u672c\u6587\u63a2\u8ba8\u4e86<strong> B2B \u4ea7\u54c1\u4fe1\u606f\u6d4b\u8bd5<\/strong>\u4e2d\u4f7f\u7528\u7684\u7814\u7a76\u7c7b\u578b\u4ee5\u53ca GLG \u5e2e\u52a9\u5ba2\u6237\u89e3\u51b3\u7684\u5b9e\u9645\u7528\u4f8b\uff0c\u5e2e\u52a9\u5ba2\u6237\u786e\u4fdd\u4fe1\u606f\u6e05\u6670\u3001\u53ef\u4fe1\u3001\u7d27\u8feb\u3001\u72ec\u7279\u3001\u5177\u6709\u4ef7\u503c\u4e14\u4e0e\u5207\u5408\u76ee\u6807\u3002<\/p>\n<h2><b><span data-contrast=\"auto\">\u7528\u6237\u6848\u4f8b\uff1a\u89e3\u51b3\u5173\u952e\u7684\u4fe1\u606f\u96be\u70b9<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h2>\n<p>GLG \u7684<strong>\u4fe1\u606f\u6d4b\u8bd5\u89e3\u51b3\u65b9\u6848<\/strong>\u89e3\u51b3\u4e86\u4ea7\u54c1\u751f\u547d\u5468\u671f\u4e2d\u5404\u79cd\u5173\u952e\u5ba2\u6237\u9700\u6c42\uff0c\u5e76\u63d0\u4f9b\u91cd\u8981\u7684<strong>\u5ba2\u6237\u6d1e\u5bdf<\/strong>\uff1a<\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">\u65e9\u671f\u4fe1\u606f\u5f00\u53d1\uff1a<\/span><\/b>GLG \u534f\u52a9\u5f00\u53d1\u6f5c\u5728\u7684\u4fe1\u606f\u6846\u67b6\u3001\u6838\u5fc3\u4fe1\u606f\u652f\u67f1\u6216\u4fe1\u606f\u9648\u8ff0\u6e05\u5355\u3002\u6b64\u5b9a\u6027\u9636\u6bb5\u4e13\u6ce8\u4e8e\u521d\u6b65\u5851\u9020\u4ea7\u54c1\u7684<strong>\u4ef7\u503c\u4e3b\u5f20<\/strong>\u3002<\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">\u9884\u53d1\u5e03\u6784\u5efa\uff1a<\/span><\/b><span data-contrast=\"auto\">GLG \u4e0e\u4ea7\u54c1\u548c\u4ea7\u54c1\u8425\u9500\u56e2\u961f\u5bc6\u5207\u5408\u4f5c\uff0c\u4ee5\u5236\u5b9a\u5e02\u573a\u8fdb\u5165\u6218\u7565\u3002\u901a\u8fc7\u6b64\u65b9\u6cd5\uff0c\u4e3a\u6c9f\u901a\u4ea7\u54c1\u529f\u80fd\u521b\u5efa\u4e86\u4e00\u4e2a\u7ec4\u7ec7\u624b\u518c\uff0c\u4ece\u800c\u51cf\u5c11\u5e02\u573a\u98ce\u9669\u5e76\u6700\u5927\u5316\u53d1\u5e03\u7684\u6295\u8d44\u56de\u62a5\u7387\u3002\u6b64\u5b9a\u91cf\u9636\u6bb5\u4e13\u6ce8\u4e8e\u5728\u53d1\u5e03\u524d\uff0c\u8bc6\u522b\u51fa\u6700\u4f73\u7684\u4fe1\u606f\u4e3b\u9898\u5e76\u7cbe\u70bc\u9648\u8ff0\u3002<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">\u4fe1\u606f\u9009\u62e9\uff1a<\/span><\/b><span data-contrast=\"auto\">\u5ba2\u6237\u901a\u5e38\u5e0c\u671b\u8bc6\u522b\u51fa\u6700\u5177\u5171\u9e23\u7684\u5355\u4e00\u4fe1\u606f\u652f\u67f1\uff08\u53ca\u8bc1\u660e\u70b9\uff09\uff0c\u6216\u4ece\u4e00\u957f\u4e32\u4fe1\u606f\u9648\u8ff0\u4e2d\u7f29\u5c0f\u8303\u56f4\uff0c\u57fa\u4e8e\u5176\u5171\u9e23\u5ea6\u8fdb\u884c\u7b5b\u9009\u3002\u8fd9\u901a\u5e38\u6d89\u53ca\u5b9a\u91cf\u65b9\u6cd5\u6216\u5b9a\u91cf\u548c\u5b9a\u6027\u65b9\u6cd5\u76f8\u7ed3\u5408\uff0cGLG \u901a\u8fc7\u5728\u7ebf\u8ba8\u8bba\u5e73\u53f0\u6267\u884c\uff0c\u786e\u4fdd\u4fe1\u606f\u4e0e<strong>\u4e70\u65b9\u89d2\u8272<\/strong>\u4e00\u81f4\u3002<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2><b><span data-contrast=\"auto\">\u7528\u4e8e\u5236\u5b9a\u548c\u4f18\u5316\u6709\u6548\u4fe1\u606f\u7b56\u7565\u7684\u7814\u7a76\u65b9\u6cd5<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h2>\n<p><span data-ccp-props=\"{}\">\u6709\u6548\u7684\u4ea7\u54c1<strong>\u4fe1\u606f\u6d4b\u8bd5<\/strong>\u9700\u8981\u5b9a\u6027\u4e0e\u5b9a\u91cf\u7814\u7a76\u6280\u672f\u7684\u7ed3\u5408\uff0c\u901a\u8fc7\u9884\u8bbe\u95ee\u9898\u6316\u6398\u4fe1\u606f\u7684\u6e05\u6670\u6027\u3001\u53ef\u4fe1\u5ea6\u3001\u7d27\u8feb\u6027\u3001\u72ec\u7279\u6027\u3001\u4ef7\u503c\u548c\u76f8\u5173\u6027\u3002GLG \u63d0\u4f9b\u5168\u9762\u7684\u65b9\u6cd5\u8bba\u6765\u5e94\u5bf9\u4fe1\u606f\u5f00\u53d1\u548c\u4f18\u5316\u7684\u4e0d\u540c\u9636\u6bb5\u3002\u4ee5\u4e0b\u662f\u56db\u79cd\u5173\u952e\u7684\u65b9\u6cd5\u548c<strong>\u5e02\u573a\u7814\u7a76\u7b56\u7565<\/strong>\uff1a <\/span><\/p>\n<ol>\n<li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">\u7531\u884c\u4e1a\u4e13\u5bb6\u4e3b\u6301\u7684\u4e00\u5bf9\u4e00\u8bbf\u8c08\uff1a<\/span><\/b><span data-contrast=\"auto\">\u8fd9\u4e9b\u6df1\u5165\u7684\u5b9a\u6027\u5bf9\u8bdd\u53ef\u4ee5\u6df1\u5165\u4e86\u89e3\u4e70\u5bb6\u7684\u770b\u6cd5\u3001\u75db\u70b9\u53ca\u4fe1\u606f\u5171\u9e23\u3002GLG \u7684\u4e13\u5bb6\u53ef\u4ee5\u63a2\u8ba8\u5177\u4f53\u9886\u57df\uff0c\u5e76\u83b7\u5f97\u4e30\u5bcc\u7684\u53cd\u9988\u548c\u4f1a\u8bae\u7eaa\u8981\uff0c\u8fd9\u5bf9\u4e8e\u65e9\u671f\u4fe1\u606f\u5f00\u53d1\u81f3\u5173\u91cd\u8981\u3002\u4f8b\u5982\uff0c<a href=\"https:\/\/glginsights.com\/case-studies\/rapid-message-testing\/\">\u4e00\u4e2a\u5927\u578b\u79d1\u6280\u516c\u53f8\u5ba2\u6237\u901a\u8fc7 GLG<\/a> \u7684\u884c\u4e1a\u4e13\u5bb6\u4e3b\u6301\u7684 15 \u6b21 IT \u51b3\u7b56\u8005\u8bbf\u8c08\uff0c\u6210\u529f\u6536\u96c6\u5e76\u5206\u6790\u5b9a\u6027\u6d1e\u5bdf\uff0c\u6700\u7ec8\u660e\u786e\u4e86\u4ea7\u54c1\u4fe1\u606f\u7684\u65b9\u5411\u3002<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">\u7531\u884c\u4e1a\u4e13\u5bb6\u4e3b\u5bfc\u7684\u9879\u76ee\u5de5\u4f5c\u7ec4\uff1a<\/span><\/b>\u9002\u7528\u4e8e\u7406\u89e3\u7fa4\u4f53\u52a8\u6001\u5e76\u53d1\u73b0\u5171\u540c\u70b9\u3002\u9879\u76ee\u5de5\u4f5c\u7ec4\u6709\u52a9\u4e8e\u56f4\u7ed5\u4fe1\u606f\u7b56\u7565\u8fdb\u884c\u8ba8\u8bba\u3002\u5728<strong>\u4ea7\u54c1\u4ef7\u503c\u4e3b\u5f20<\/strong>\u548c\u4ea7\u54c1\u7279\u6027\u5f97\u5230\u5e7f\u6cdb\u7406\u89e3\u4e4b\u540e\uff0c\u9879\u76ee\u5de5\u4f5c\u7ec4\u7684\u5efa\u7acb\u5bf9\u4e8e\u5f00\u53d1\u65e9\u671f\u4ea7\u54c1\u4fe1\u606f\u548c\u63a2\u7d22\u6709\u5438\u5f15\u529b\u7684\u4fe1\u606f\u4f20\u9012\u7b56\u7565\u662f\u975e\u5e38\u6709\u4ef7\u503c\u7684\u3002<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\"><b>\u5728\u7ebf\u8ba8\u8bba\u5e73\u53f0\uff1a<\/b>\u4e3a\u76ee\u6807\u53d7\u4f17\u63d0\u4f9b\u4e86\u4e00\u4e2a\u7075\u6d3b\u7684\u5e73\u53f0\uff0c\u53ef\u5728\u4e00\u6bb5\u65f6\u95f4\u5185\u6536\u96c6\u5b9a\u6027\u53cd\u9988\uff0c\u5141\u8bb8\u66f4\u6df1\u5165\u7684\u4e92\u52a8\u5e76\u5bf9\u4fe1\u606f\u6982\u5ff5\u8fdb\u884c\u8fed\u4ee3\u53cd\u9988\u3002\u8fd9\u79cd\u65b9\u6cd5\u5728\u65e9\u671f<strong>\u4fe1\u606f\u5f00\u53d1<\/strong>\u548c\u63a2\u7d22<strong>\u6218\u7565\u4fe1\u606f<\/strong>\u65b9\u6cd5\u65f6\u975e\u5e38\u6709\u6548\u3002\u4f8b\u5982\uff0c\u4e00\u4f4d <a href=\"https:\/\/glginsights.com\/case-studies\/use-discussion-boards-to-test-your-messaging\/\">GLG \u5ba2\u6237\u5229\u7528\u5728\u7ebf\u8ba8\u8bba\u5e73\u53f0<\/a>\u6d4b\u8bd5\u4e86\u516d\u79cd\u613f\u666f\u58f0\u660e\uff0c\u4ee5\u66f4\u597d\u5730\u7406\u89e3\u76ee\u6807\u53d7\u4f17\u5bf9\u672a\u6765\u671f\u671b\u7684\u5171\u9e23\u70b9\u3002<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">\u5b9a\u91cf\u8c03\u67e5\uff0c\u5305\u62ec MaxDiff \u5206\u6790\uff08\u6700\u5927\u5dee\u5f02\u7f29\u653e\u6cd5\uff09\uff1a<\/span><\/b>\u8fd9\u4e9b<a href=\"https:\/\/glginsights.com\/zh-hans\/surveys\/\">\u8c03\u67e5<\/a>\u4ece\u5e7f\u6cdb\u7684\u53d7\u4f17\u4e2d\u6536\u96c6\u5173\u4e8e\u4fe1\u606f\u5171\u9e23\u3001\u5438\u5f15\u529b\u548c\u6e05\u6670\u5ea6\u7684\u7edf\u8ba1\u6570\u636e\uff0c\u63d0\u4f9b\u6570\u636e\u6587\u4ef6\u3001\u4ea4\u53c9\u8868\u548c\u4e92\u52a8\u5f0f\u8868\u683c\u3002<a href=\"https:\/\/glginsights.com\/articles\/guide-to-maxdiff-analysis\/\">MaxDiff<\/a> \u5e38\u88ab\u6574\u5408\u5176\u4e2d\uff0c\u7528\u4e8e\u901a\u8fc7\u6743\u8861\u9009\u9879\u6765\u6d4b\u91cf\u7279\u6027\u6216\u5229\u76ca\u7684\u76f8\u5bf9\u91cd\u8981\u6027\uff0c\u4ece\u800c\u63d0\u4f9b\u504f\u597d\u5c42\u7ea7\u7684\u6e05\u6670\u7ed3\u6784\u3002GLG \u4f7f\u7528 MaxDiff \u4ece\u4e00\u957f\u4e32\u4e2d\u8bc6\u522b\u51fa\u5438\u5f15\u4eba\u7684\u4ea7\u54c1\u7279\u6027\uff0c\u5e76\u5c06\u5176\u6574\u5408\u5230\u4e13\u6709\u7684&#8221;\u9700\u6c42\u7a7a\u95f4&#8221;\u89e3\u51b3\u65b9\u6848\u4e2d\uff0c\u4ee5\u8bc6\u522b\u672a\u6ee1\u8db3\u7684\u5ba2\u6237\u9700\u6c42\uff0c\u4e3a\u672a\u6765\u7684\u4ea7\u54c1\u6539\u8fdb\u6216\u53d1\u5e03\u63d0\u4f9b\u6307\u5bfc\u3002<br \/>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<thead>\n<tr>\n<th style=\"border: 1px solid #ccc; padding: 12px; background-color: #f2f2f2; text-align: left;\"><strong>\u65b9\u6cd5<\/strong><\/th>\n<th style=\"border: 1px solid #ccc; padding: 12px; background-color: #f2f2f2; text-align: left;\">\u4f7f\u7528\u9636\u6bb5<\/th>\n<th style=\"border: 1px solid #ccc; padding: 12px; background-color: #f2f2f2; text-align: left;\">\u5982\u4f55\u4f7f\u7528<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"border: 1px solid #ccc; padding: 12px;\">\u7531\u884c\u4e1a\u4e13\u5bb6\u4e3b\u6301\u7684\u4e00\u5bf9\u4e00\u8bbf\u8c08<\/td>\n<td style=\"border: 1px solid #ccc; padding: 12px;\">\u4fe1\u606f\u5f00\u53d1\u65e9\u671f\u9636\u6bb5\uff0c\u4ee5\u63a2\u7d22\u4fe1\u606f\u6f5c\u5728\u6846\u67b6\uff0c\u6838\u5fc3\u4fe1\u606f\u652f\u67f1\uff0c\u548c\u4ea7\u54c1\u4fe1\u606f\u9648\u8ff0\u5217\u8868<\/td>\n<td style=\"border: 1px solid #ccc; padding: 12px;\">\u6df1\u5165\u5b9a\u6027\u5bf9\u8bdd\uff0c\u63a2\u7d22\u4e70\u5bb6\u770b\u6cd5\u4e0e\u75db\u70b9\u4ee5\u53ca\u6f5c\u5728\u4fe1\u606f\u5982\u4f55\u83b7\u5f97\u5ba2\u6237\u5171\u9e23\u3002\u4e13\u5bb6\u63a2\u8ba8\u7279\u5b9a\u884c\u4e1a\u9886\u57df\u5e76\u83b7\u53d6\u8be6\u7ec6\u7684\u539f\u8bdd\u53cd\u9988\u548c\u4f1a\u8bae\u7eaa\u8981\u3002<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ccc; padding: 12px;\">\u7531\u884c\u4e1a\u4e13\u5bb6\u4e3b\u6301\u7684\u9879\u76ee\u5de5\u4f5c\u7ec4<\/td>\n<td style=\"border: 1px solid #ccc; padding: 12px;\">\u9002\u7528\u4e8e\u7406\u89e3\u7fa4\u4f53\u52a8\u6001\u548c\u63a2\u7d22\u5171\u8bc6\u3002\u5728\u4ea7\u54c1\u4ef7\u503c\u4e3b\u5f20\u548c\u4ea7\u54c1\u7279\u6027\u5f97\u5230\u5e7f\u6cdb\u7406\u89e3\u4e4b\u540e\uff0c\u9879\u76ee\u5de5\u4f5c\u7ec4\u7684\u5efa\u7acb\u5bf9\u4e8e\u5f00\u53d1\u65e9\u671f\u4ea7\u54c1\u4fe1\u606f\u548c\u63a2\u7d22\u6709\u5438\u5f15\u529b\u7684\u4fe1\u606f\u4f20\u9012\u7b56\u7565\u662f\u975e\u5e38\u6709\u4ef7\u503c\u7684\u3002<\/td>\n<td style=\"border: 1px solid #ccc; padding: 12px;\">\u56f4\u7ed5\u4fe1\u606f\u7b56\u7565\u8fdb\u884c\u8ba8\u8bba\uff0c\u8bc6\u522b\u6539\u8fdb\u533a\u57df\u3002<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ccc; padding: 12px;\">\u5728\u7ebf\u8ba8\u8bba\u5e73\u53f0<\/td>\n<td style=\"border: 1px solid #ccc; padding: 12px;\">\u5728\u4e00\u6bb5\u65f6\u95f4\u5185\u6536\u96c6\u76ee\u6807\u53d7\u4f17\u7684\u5b9a\u6027\u53cd\u9988\uff0c\u5728\u65e9\u671f\u4fe1\u606f\u5f00\u53d1\u548c\u63a2\u7d22\u6218\u7565\u4fe1\u606f\u65b9\u6cd5\u65f6\u975e\u5e38\u6709\u6548\u3002<\/td>\n<td style=\"border: 1px solid #ccc; padding: 12px;\">\u63d0\u4f9b\u7075\u6d3b\u6c9f\u901a\u5e73\u53f0\u8fdb\u884c\u6df1\u5165\u6c9f\u901a\uff0c\u5bf9\u4fe1\u606f\u6982\u5ff5\u8fdb\u884c\u8fed\u4ee3\u53cd\u9988\u3002<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ccc; padding: 12px;\">\u5b9a\u91cf\u8c03\u67e5\uff0c\u5305\u62ec MaxDiff \u5206\u6790\uff08\u6700\u5927\u5dee\u5f02\u7f29\u653e\u6cd5\uff09<\/td>\n<td style=\"border: 1px solid #ccc; padding: 12px;\">\u9a8c\u8bc1\u4fe1\u606f\u6709\u6548\u6027\uff0c\u786e\u5b9a\u6700\u4f73\u4fe1\u606f\u4e3b\u9898\uff0c\u5728\u53d1\u5e03\u524d\u4f18\u5316\u4fe1\u606f\u9648\u8ff0\u3002<strong>MaxDiff<\/strong> \u53ef\u4ee5\u63d0\u4f9b\u4e00\u4e2a\u6e05\u6670\u53ef\u9760\u7684\u504f\u597d\u5c42\u7ea7\u7ed3\u6784\uff0c\u4ece\u4e00\u957f\u4e32\u4e2d\u8bc6\u522b\u51fa\u5438\u5f15\u4eba\u7684\u4ea7\u54c1\u7279\u6027\uff0c\u4ee5\u8bc6\u522b\u672a\u6ee1\u8db3\u7684\u5ba2\u6237\u9700\u6c42\u3002<\/td>\n<td style=\"border: 1px solid #ccc; padding: 12px;\">\u4ece\u5e7f\u6cdb\u7684\u53d7\u4f17\u4e2d\u6536\u96c6\u53ef\u9760\u7684\u5173\u4e8e\u4fe1\u606f\u5171\u9e23\u3001\u5438\u5f15\u529b\u548c\u6e05\u6670\u5ea6\u7684\u7edf\u8ba1\u6570\u636e\uff0c\u63d0\u4f9b\u6570\u636e\u6587\u4ef6\u3001\u4ea4\u53c9\u8868\u548c\u4e92\u52a8\u5f0f\u8868\u683c\u3002<strong>MaxDiff<\/strong> \u5e38\u88ab\u6574\u5408\u5176\u4e2d\uff0c\u7528\u4e8e\u901a\u8fc7\u6743\u8861\u9009\u9879\u6765\u6d4b\u91cf\u7279\u6027\u6216\u5229\u76ca\u7684\u76f8\u5bf9\u91cd\u8981\u6027\uff0c\u4ece\u800c\u63d0\u4f9b\u504f\u597d\u5c42\u7ea7\u7684\u6e05\u6670\u7ed3\u6784\u3002MaxDiff \u4ece\u4e00\u957f\u4e32\u4e2d\u8bc6\u522b\u51fa\u5438\u5f15\u4eba\u7684\u4ea7\u54c1\u7279\u6027\uff0c\u5e76\u5c06\u5176\u6574\u5408\u5230\u4e13\u6709\u7684&#8221;\u9700\u6c42\u7a7a\u95f4&#8221;\u89e3\u51b3\u65b9\u6848\u4e2d\uff0c\u4ee5\u8bc6\u522b\u672a\u6ee1\u8db3\u7684\u5ba2\u6237\u9700\u6c42\uff0c\u4e3a\u672a\u6765\u7684\u4ea7\u54c1\u6539\u8fdb\u6216\u53d1\u5e03\u63d0\u4f9b\u6307\u5bfc\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/li>\n<\/ol>\n<h2><b><span data-contrast=\"auto\">\u7ed3\u8bba<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">\u6709\u6548\u7684<strong>\u4ea7\u54c1\u4fe1\u606f<\/strong>\u5f00\u53d1\u4e0d\u662f\u731c\u6d4b\u6e38\u620f\u3002\u901a\u8fc7\u5229\u7528\u591a\u6837\u5316\u7684<strong>\u5e02\u573a\u7814\u7a76\u65b9\u6cd5<\/strong>\uff0c\u63a5\u89e6\u7ecf\u8fc7\u9a8c\u8bc1\u7684 B2B \u53d7\u4f17\uff0c\u5e76\u91c7\u7528 MaxDiff \u7b49\u521b\u65b0\u5206\u6790\u6280\u672f\uff0c\u516c\u53f8\u53ef\u4ee5\u6446\u8131\u5047\u8bbe\uff0c\u6253\u9020\u771f\u6b63\u80fd\u591f\u5f15\u8d77\u5171\u9e23\u7684\u4fe1\u606f\u3002GLG \u63d0\u4f9b\u4e13\u4e1a\u77e5\u8bc6\u652f\u6301\u3001\u65b9\u6cd5\u8bba\u53ca\u7aef\u5230\u7aef\u670d\u52a1\uff0c\u6765\u5e2e\u52a9 B2B \u7ec4\u7ec7\u5f00\u53d1\u3001\u6d4b\u8bd5\u548c\u4f18\u5316<strong>\u4ea7\u54c1\u4fe1\u606f<\/strong>\uff0c\u63a8\u52a8\u66f4\u5f3a\u7684\u5e02\u573a\u53c2\u4e0e\u5ea6\uff0c\u5e76\u6700\u7ec8\u901a\u8fc7\u4f20\u9012<strong>\u53ef\u64cd\u4f5c\u7684\u6d1e\u5bdf<\/strong>\u548c<strong>\u53ef\u8861\u91cf\u7684\u6295\u8d44\u56de\u62a5\u7387<\/strong>\u4ee5\u5b9e\u73b0\u5546\u4e1a\u6210\u529f\u3002<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2>\u4e3a\u4f55\u9009\u62e9 GLG \u8fdb\u884c\u4ea7\u54c1\u4fe1\u606f\u6d4b\u8bd5\uff1a\u65e0\u4e0e\u4f26\u6bd4\u7684\u53d7\u4f17\u63a5\u89e6\u80fd\u529b\u4e0e\u53ef\u884c\u7684\u60c5\u62a5<\/h2>\n<p><span data-contrast=\"auto\">\u6838\u5fc3\u4e0a\uff0c\u6709\u6548\u7684 <strong>B2B \u4fe1\u606f\u6d4b\u8bd5<\/strong>\u4f9d\u8d56\u4e8e\u6765\u81ea\u9a8c\u8bc1\u7684 B2B \u4e70\u5bb6\u7684\u76f4\u63a5\u53cd\u9988\u3002GLG \u901a\u8fc7\u5176\u5168\u7403\u8d85\u8fc7 120 \u4e07\u4e13\u4e1a\u4eba\u58eb\u7684<strong>\u4e13\u5bb6\u7f51\u7edc<\/strong>\uff08\u6bcf\u6708\u65b0\u589e 11,000 \u540d\u6210\u5458\uff09\u63d0\u4f9b\u65e0\u4e0e\u4f26\u6bd4\u7684\u4e13\u5bb6\u8d44\u6e90\uff0c\u5e76\u6839\u636e\u7279\u5b9a\u7684<strong>\u4e3b\u8981\u7814\u7a76<\/strong>\u9700\u6c42\u8fdb\u884c\u4e25\u683c\u7b5b\u9009\u3002\u8fd9\u79cd\u4e0e\u7279\u5b9a\u4e70\u65b9\u7fa4\u4f53\uff08\u5982 IT \u51b3\u7b56\u8005\u3001\u533b\u7597\u4e13\u4e1a\u4eba\u58eb\u3001\u8d38\u6613\u4e13\u4e1a\u4eba\u58eb\u53ca B2B \u5ba2\u6237\uff09\u7684\u8054\u7cfb\uff0c\u4f7f GLG \u6210\u4e3a B2B \u5e02\u573a\u8d44\u8baf\u7684\u9886\u5bfc\u8005\u3002<\/span><\/p>\n<p>GLG \u63d0\u4f9b<strong><a href=\"https:\/\/glginsights.com\/message-testing\/\">\u4fe1\u606f\u6d4b\u8bd5<\/a><\/strong>\u9879\u76ee\u7684\u7aef\u5230\u7aef\u652f\u6301\uff0c\u6db5\u76d6\u4ece\u8bbe\u8ba1\u5230\u5b9e\u5730\u8c03\u7814\u518d\u5230\u7efc\u5408\u5206\u6790\u7684\u5168\u8fc7\u7a0b\u3002\u5ba2\u6237\u5c06\u6536\u5230\u8be6\u7ec6\u4e14<strong>\u53ef\u64cd\u4f5c\u7684\u4ea4\u4ed8\u7269<\/strong>\uff0c\u5305\u62ec\u6570\u636e\u6587\u4ef6\u3001\u4e92\u52a8\u5f0f\u8868\u683c\u3001\u5f55\u97f3\u548c\u4f1a\u8bae\u7eaa\u8981\uff0c\u4ece\u800c\u786e\u4fdd<strong>\u57fa\u4e8e\u6570\u636e\u7684\u6d1e\u5bdf<\/strong>\u548c<strong>\u6218\u7565\u5efa\u8bae<\/strong>\uff0c\u4ee5\u4f18\u5316\u4ea7\u54c1\u4fe1\u606f\u3002<\/p>\n<p>\u51c6\u5907\u901a\u8fc7\u6570\u636e\u9a71\u52a8\u7684\u6d1e\u5bdf\u4f18\u5316\u60a8\u7684\u4ea7\u54c1\u4fe1\u606f\uff1f\u7acb\u5373\u8054\u7cfb GLG \u7684\u4e13\u5bb6\uff0c\u8ba8\u8bba\u60a8\u7684\u5177\u4f53\u9700\u6c42\u3002<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p style=\"text-align: left;\"><strong>\u9605\u8bfb\u5176\u4ed6\u76f8\u5173\u6587\u7ae0\uff1a<\/strong><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span data-contrast=\"none\"><a href=\"https:\/\/glginsights.com\/zh-hans\/?post_type=insight-article&amp;p=110745\">\u4ec0\u4e48\u662f\u4fe1\u606f\u6d4b\u8bd5\uff1f\u4e3a\u4ec0\u4e48\u4fe1\u606f\u6d4b\u8bd5\u91cd\u8981\uff1f<\/a><\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n","protected":false},"author":9,"featured_media":98260,"template":"","insight-type":[1734],"insights-tag":[1635],"insights-category":[1840],"class_list":["post-110774","insight-article","type-insight-article","status-publish","has-post-thumbnail","hentry","insight-type-articles","insights-tag-surveys-zh-hans","insights-category-corporate-firms-zh-hans"],"_links":{"self":[{"href":"https:\/\/glginsights.com\/zh-hans\/wp-json\/wp\/v2\/insight-article\/110774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glginsights.com\/zh-hans\/wp-json\/wp\/v2\/insight-article"}],"about":[{"href":"https:\/\/glginsights.com\/zh-hans\/wp-json\/wp\/v2\/types\/insight-article"}],"author":[{"embeddable":true,"href":"https:\/\/glginsights.com\/zh-hans\/wp-json\/wp\/v2\/users\/9"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glginsights.com\/zh-hans\/wp-json\/wp\/v2\/media\/98260"}],"wp:attachment":[{"href":"https:\/\/glginsights.com\/zh-hans\/wp-json\/wp\/v2\/media?parent=110774"}],"wp:term":[{"taxonomy":"insight-type","embeddable":true,"href":"https:\/\/glginsights.com\/zh-hans\/wp-json\/wp\/v2\/insight-type?post=110774"},{"taxonomy":"insights-tag","embeddable":true,"href":"https:\/\/glginsights.com\/zh-hans\/wp-json\/wp\/v2\/insights-tag?post=110774"},{"taxonomy":"insights-category","embeddable":true,"href":"https:\/\/glginsights.com\/zh-hans\/wp-json\/wp\/v2\/insights-category?post=110774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}