Our webcast will discuss how using a methodical approach can help you achieve key insights along the innovation process to ensure in the end your product is successful.
- Identify the key target groups in need of your new product and under their key pain-points to solve
- Develop new product concept(s) to meet key customer needs and validate the potential of these ideas
- Understand the key features to bundle within your product and willingness-to-pay for your product or product variations
- Understand how best to message the key benefits of your product to optimize launch and product communications
Director of Solutions, Corporate Markets at GLG
Manasvi Thawani is a seasoned strategy professional with over a decade spent at leading technology companies, including EMC (acquired by Dell), Nuance (acquired by Microsoft), and most recently, PTC. In the industrial and manufacturing software sector at PTC she focused on key challenges, including digital transformation solutions, and helped PTC navigate their SaaS transformation journey through strategic acquisitions and internal transformation efforts.
Senior Engagement Manager, Corporate Markets at GLG
Hungyen Nguyen has worked in market research for six years, on both the vendor and client sides. She provides project direction, design, and analysis for quantitative and qualitative projects. In addition to developing survey questionnaires and qualitative research materials, she actively oversees project fielding and analyzes data to produce memos and reports for C-suite clients. She has experience conducting and analyzing research for brand lifts/awareness, brand reputation benchmarking and tracking, message development, creative testing, and brand positioning.
Please note, Manasvi and Hungyen will not discuss GLG client work. They will decline to answer questions related to confidential matters.
Additionally, this event will be recorded and a replay made available. Attendees who ask questions or make comments will not be identified (either by name or affiliation). If you have further questions, please contact your GLG representative.