Tackle It In 20
Pricing Challenges for Digital Products and Services: Matching Pricing Models with Customer Needs

Learn how your business can benefit from customer research with Tackle It In 20. In every 20-minute virtual event, our team of research experts will dive into a new method with best practices and use cases.

Bernd Grosserohde | Director, Strategic Solutions at GLG
Eleanor Hawketts | Senior Manager, Strategic Solutions at GLG

Digitisation provides many opportunities for sellers to charge for their products and services. Payment can be based on a transfer of ownership, usage, or performance. Models, like pay-as-you-go or flat rates, however, must not only generate profit for the seller, they must also win the favour of the buyer.

In the third and final webcast in our series, we examine various digital pricing models from the perspective of the customer:

  • When and how will different pricing models fit customer needs?
  • How can qualitative research help explore new pricing models?
  • How can quantitative methods help test pricing models with customers?

 

Please note, this event will be recorded and a replay made available. Attendees who ask questions or make comments will not be identified (either by name or affiliation).

To learn more about GLG’s research offerings, click here.

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