Tackle It In 20
Demand Space: Leveraging Unmet Customer Needs for Product Strategy
Learn how your business can benefit from customer research with Tackle It In 20. In every 20-minute virtual event, our team of research experts will dive into a new method with best practices and use cases.
Bernd Grosserohde | Director, Strategic Solutions at GLG
Eleanor Hawketts | Senior Manager, Strategic Solutions at GLG
Many clients come to GLG for insights to renovate or differentiate their offerings in the market. They want their products to be more closely aligned with customer demand or to adapt to a changing market environment. We often see a latent concern that new technologies and R&D ideas underperform in the market in spite of their ingenuity. Underperformance tends to occur when companies take an inside-out view of the market and push their product ideas to the customer. In this session, we will introduce a method to pull new products and features from data-backed insights about customer needs.
In this Tackle It In 20, we will discuss:
- How we measure demand and supply
- How we detect gaps in a market
- How to identify opportunities for product innovation or renovation
- Three example use cases from different industries
Please note, this event will be recorded and a replay made available. Attendees who ask questions or make comments will not be identified (either by name or affiliation).
To learn more about GLG’s research offerings, click here.