GLG Network Survey Tracker: Plant Based Dairy IV

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SURVEY DETAILS
TARGET POPULATION

For this Network Survey, GLG surveyed 70 plant-based dairy product procurement professionals working across the US, Japan and Europe (UK, Spain, Italy, France, and Germany).

 

What will you learn from this survey?

  • The survey gathered insights on the different plant-based milk products sold in the market, looking into the best-selling brands and deep diving into oat milk’s profit margins and reasons for its popularity.
  • The survey also investigated Oatly’s market positioning, perceptions, expected sales, and recent out-of-stock situations.
  • Lastly, the survey looked into the future outlook of plant-based dairy products, as well as the impact of inflationary pressures on consumer behaviour.

 

Examples of findings:

  • Close to six-in-ten respondents (59%) expect oat milk to be their biggest selling plan-based milk in the next 5 years.
  • Over three-in-five experts (61%) agree that customers tend to switch to a less expensive brand when under inflationary pressures.
  • Almost three-in-five experts (59%) perceived the same profit margin from oat milk as well as from plant-based milk.

Deliverables

The GLG Surveys team drafted the questionnaire with the support of GLG Network Member, David Peters, former Head of Oatly UK.

  • 1 x Individual responses (“raw data”) in Excel.
  • 1 x PPT report with aggregated data.
  • Executive summary with key takeaways and highlights from the raw data.

Sample Questions

  • From your experience, how does this profit margin compare to profit margins from cow’s milk?
  • When your customers request oat milk in their coffee, do they specifically ask for Oatly or for any oat milk in general?
  • How much do you agree with the following statement: “There will be more oat milk brands available in the market in 2 years from now”?
  • Which of the following are the most important factors in generating future growth for the plant-based dairy products category? Please rank top 3, where rank 1 means the most important factor.
  • When plant-based milks were first launched, sustainability was one of the key factors driving the consumer’s purchase decision. Do you think that is still the case?
  • When Oatly’s products were not available, did you replace Oatly with an alternative oat milk brand?
  • You’ve mentioned Oatly is the number one selling brand in your store. How much more Oatly product do you sell compared to its nearest competitor?

Access

This survey is available to subscribers of the Consumer Goods and Services (CGS) sector (Limited subscriptions and above). This offer includes the raw data file and a high-level presentation through PowerPoint. Please contact your GLG representative for details on your firm’s access.

DISCLAIMER

Please be advised that GLG Network Surveys operate differently than traditional GLG consultations, surveys, teleconferences, etc. and it is advisable that you consult with your firm’s legal and/or compliance department to review your use of the product and the payment for such work under your current subscription. 

By downloading this document and/or participating in the Network Survey, you understand and agree that the information and material provided by GLG, including survey results and survey proposal information, is provided for your own insight and informational purposes only. You further acknowledge and agree that this is a Network Survey for multiple GLG clients, and the results will be provided to all GLG clients that agree to participate in the Network Survey and GLG clients that agree to purchase the Survey results in the future. All survey results do not constitute investment advice or a recommendation. In using this Survey, you agree to hold Gerson Lehrman Group and the Survey respondents harmless and free of all liability as a result of your use of this Network Survey, other than liability resulting from the gross negligence or wilful misconduct of the protected party. You otherwise agree to be bound by Gerson Lehrman Group’s Usage Policies in your interactions with Gerson Lehrman Group and your receipt of services. These Survey results are for are for client’s own use and client shall not redistribute, disseminate, publish, or display the same, in whole or in part, to any third parties or publicly without the prior written permission of Gerson Lehrman Group, except explicitly set forth in your agreement with GLG. This survey will be double-blinded to both client and respondent. GLG reserves the right to restrict the number of clients that can pre-commit access. These Network Surveys are priced outside of standard GLG subscriptions but at a substantially reduced price to commissioning a fully proprietary GLG Network Survey. Upon finding these terms acceptable, please send an affirmative confirmation via email, which GLG will file in its records. Once confirmed, please note that the Client’s agreement to purchase the Network Survey is a legally binding and irrevocable commitment. If the survey is not included within your subscription, GLG will invoice Client for the fees due for the Network Survey. Please note that some respondents may not be Network Members, and the Terms and Conditions of Network Membership would not apply to such respondents and detailed records for them will not be available aside from the information that GLG capture in the Network Survey.