GLG Network Survey Tracker: Pet Food Industry IVÊ

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SURVEY DETAILS
TARGET POPULATION

GLG surveyed 70 senior executives, store owners and category managers for pet food across the US, UK, Italy, France, Germany and Spain. This is the fourth iteration in this tracker series.

What will you learn from this survey?

  • Respondents commented on the industry overview, including the change in level of sales, products showing the most growth and pet food regulations.
  • The research gathered experts’ views on current trends in the cat and dog food sector as well as a comparison of private label and A label brands.
  • Lastly, the survey captured the key selection criteria for private label suppliers and provided a competitive assessment of brands such as Purina, Pedigree, Whiskas, Felix, Perfect Fit and Royal Canin.

Examples of findings:

  • Overall, nearly half of the sales (48%) are constituted by A-brands, while the remaining portion is equally divided between private labels (26%) and regional brands (26%).
  • Pedigree (65%) and Royal Canin (63%) are among the brands that most stores are currently selling, as reported by over six-in-ten experts.
  • Increased sales of dog snacks & treats continue to be the biggest trend in the dog food sector as stated by over half of respondents (53%).

Deliverables

The GLG Surveys team drafted the questionnaire with the support of GLG Network Member, Jan Scheurwater, former Head of Sales at United Pet Food.

  • 1 x Individual responses (“raw data”) in Excel.
  • 1 x PPT report with aggregated data.
  • Executive summary with key takeaways and highlights from the raw data.

Sample Questions

  • Which of the following A brands is the most popular one among your customers?
  • Which products showed the biggest growth in the last 12 months for the dog pet food range?
  • In your view, what are the most important trends for cat food spotted this year?
  • How much do you agree with the following statement: “The competition among A brands has a negative impact on margins”?
  • Do businesses in your sector offer more promotions for A brands than for private label products?
  • Please rank the following selection criteria for private label products in terms of their importance.
  • How likely are you to increase your ‘regional’ pet food range of products in the next 12 months?

Access

This survey is available to subscribers of the Consumer Goods and Services (CGS) sector (Limited subscriptions and above). This offer includes the raw data file and a high-level presentation through PowerPoint. Please contact your GLG representative for details on your firm’s access.

DISCLAIMER

Please be advised that GLG Network Surveys operate differently than traditional GLG consultations, surveys, teleconferences, etc. and it is advisable that you consult with your firm’s legal and/or compliance department to review your use of the product and the payment for such work under your current subscription. 

By downloading this document and/or participating in the Network Survey, you understand and agree that the information and material provided by GLG, including survey results and survey proposal information, is provided for your own insight and informational purposes only. You further acknowledge and agree that this is a Network Survey for multiple GLG clients, and the results will be provided to all GLG clients that agree to participate in the Network Survey and GLG clients that agree to purchase the Survey results in the future. All survey results do not constitute investment advice or a recommendation. In using this Survey, you agree to hold Gerson Lehrman Group and the Survey respondents harmless and free of all liability as a result of your use of this Network Survey, other than liability resulting from the gross negligence or wilful misconduct of the protected party. You otherwise agree to be bound by Gerson Lehrman Group’s Usage Policies in your interactions with Gerson Lehrman Group and your receipt of services. These Survey results are for are for client’s own use and client shall not redistribute, disseminate, publish, or display the same, in whole or in part, to any third parties or publicly without the prior written permission of Gerson Lehrman Group, except explicitly set forth in your agreement with GLG. This survey will be double-blinded to both client and respondent. GLG reserves the right to restrict the number of clients that can pre-commit access. These Network Surveys are priced outside of standard GLG subscriptions but at a substantially reduced price to commissioning a fully proprietary GLG Network Survey. Upon finding these terms acceptable, please send an affirmative confirmation via email, which GLG will file in its records. Once confirmed, please note that the Client’s agreement to purchase the Network Survey is a legally binding and irrevocable commitment. If the survey is not included within your subscription, GLG will invoice Client for the fees due for the Network Survey. Please note that some respondents may not be Network Members, and the Terms and Conditions of Network Membership would not apply to such respondents and detailed records for them will not be available aside from the information that GLG capture in the Network Survey.