GLG Network Survey Tracker: Holiday Parks V

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SURVEY DETAILS
TARGET POPULATION

For this Network Survey, GLG surveyed 60 senior executives working at Holiday Parks in Europe (UK, France, Germany, Spain, Italy, Netherlands and Belgium). This is the fifth iteration in this tracker series.

What will you learn from this survey?

  • Respondents commented on the current scenario of holiday parks with respect to accommodation demand, room for market expansion and level of competition.
  • The research also looked into the expectation of an increase in the marketing budget, initiatives taken to secure bookings, and expected time for margins to reach pre-COVID-19 levels.
  • Lastly, the survey also gathered views on the future outlook of the industry in terms of capital expenditure, maintenance programme trends, revenues expected and additional costs during COVID-19 becoming recurrent.

Examples of findings:

  • Over half (52%) of respondents expect that in under 6 months business levels will reach or exceed pre-COVID-19 levels.
  • Over two-thirds (67%) reported seeing a higher demand for accommodations, compared to last year.
  • Close to nine-in-ten (87%) experts declared that costs associated to additional cleaning have become recurrent after the pandemic.

Deliverables

The GLG Surveys team drafted the questionnaire with the support of GLG Network Member, Graham White, Former Chief Executive Officer of Chiswick Park Enjoy-Work.

  • 1 x Individual responses (“raw data”) in Excel.
  • 1 x PPT report with aggregated data.
  • Executive summary with key takeaways and highlights from the raw data.

Sample Questions

  • Do you consider there is room for expansion in the market place by either acquisition or new build of holiday parks?
  • How much do you agree with the following statement: “Extra refurbishment and upgrades undertaken during the pandemic closure period increased availability and yield potential as the market reopened.”?
  • How concerned are you by the fact that large players in the market are purchasing smaller companies and that the choice available to consumers appears to be shrinking?
  • In your view, which of the significant additional cost burdens incurred during COVID-19 will continue as normal operating costs?
  • Is demand for accommodation higher than usual for this time of year compared to last year?
  • To what extent, if any, is the shortage of available workforce affecting your business operating hours / days?
  • Do you believe businesses in your sector will increase their marketing budget for the next 24 months to attract more customers?

Access

This survey is available to subscribers of the Consumer Goods and Services (CGS) sector (Limited subscriptions and above). This offer includes the raw data file and a high-level presentation through PowerPoint. Please contact your GLG representative for details on your firm’s access.

DISCLAIMER

Please be advised that GLG Network Surveys operate differently than traditional GLG consultations, surveys, teleconferences, etc. and it is advisable that you consult with your firm’s legal and/or compliance department to review your use of the product and the payment for such work under your current subscription. 

By downloading this document and/or participating in the Network Survey, you understand and agree that the information and material provided by GLG, including survey results and survey proposal information, is provided for your own insight and informational purposes only. You further acknowledge and agree that this is a Network Survey for multiple GLG clients, and the results will be provided to all GLG clients that agree to participate in the Network Survey and GLG clients that agree to purchase the Survey results in the future. All survey results do not constitute investment advice or a recommendation. In using this Survey, you agree to hold Gerson Lehrman Group and the Survey respondents harmless and free of all liability as a result of your use of this Network Survey, other than liability resulting from the gross negligence or wilful misconduct of the protected party. You otherwise agree to be bound by Gerson Lehrman Group’s Usage Policies in your interactions with Gerson Lehrman Group and your receipt of services. These Survey results are for are for client’s own use and client shall not redistribute, disseminate, publish, or display the same, in whole or in part, to any third parties or publicly without the prior written permission of Gerson Lehrman Group, except explicitly set forth in your agreement with GLG. This survey will be double-blinded to both client and respondent. GLG reserves the right to restrict the number of clients that can pre-commit access. These Network Surveys are priced outside of standard GLG subscriptions but at a substantially reduced price to commissioning a fully proprietary GLG Network Survey. Upon finding these terms acceptable, please send an affirmative confirmation via email, which GLG will file in its records. Once confirmed, please note that the Client’s agreement to purchase the Network Survey is a legally binding and irrevocable commitment. If the survey is not included within your subscription, GLG will invoice Client for the fees due for the Network Survey. Please note that some respondents may not be Network Members, and the Terms and Conditions of Network Membership would not apply to such respondents and detailed records for them will not be available aside from the information that GLG capture in the Network Survey.