GLG Network Survey Tracker: Holiday Parks IV

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SURVEY DETAILS
TARGET POPULATION

For this Network Survey, GLG surveyed 60 senior executives working at Holiday Parks in Europe (UK, France, Germany, Spain, Italy, Netherlands and Belgium). This is the fourth iteration in this tracker series.

What will you learn from this survey?

  • Respondents discussed recovery to pre-COVID-19 levels and the strategies companies are considering to get there.
  • The survey also looked into the outlook for 2024 and maintenance programmes for holiday parks.
  • Lastly, experts provided their views on capital expenditure and changes from the pandemic that will remain with the industry.

Examples of findings:

  • 85% believe demand for accommodation is now higher than usual when compared to pre-COVID-19 levels compared to 49% in May 2023.
  • 75% believe there is room for market expansion through new builds.
  • 42% said they expect initiatives like virtual tours to secure bookings for 2024 and beyond.

Deliverables

The GLG Surveys team drafted the questionnaire with the support of GLG Network Member, Graham White, Former Chief Executive Officer of Chiswick Park Enjoy-Work.

  • 1 x Individual responses (“raw data”) in Excel.
  • 1 x PPT report with aggregated data.
  • Executive summary with key takeaways and highlights from the raw data.

Sample Questions

  • In your view, what initiatives or strategies to secure bookings for 2024 and beyond could holiday parks apply?
  • To what extent has the continued increase for demand for foreign travel affected the industry over the next 12 months?
  • To what extent have you seen a change in business from foreign nationals over the last 12 months?
  • What accommodation demand trends are you noting for the remainder of 2024 compared to previous years?
  • What level of customer satisfaction are you currently noticing?
  • Have you seen any restrictions on the availability of foreign nationals for your workforce?
  • How will revenues be affected in your region in the following 12 months compared to 2023?

Access

This survey is available to subscribers of the Consumer Goods and Services (CGS) sector (Limited subscriptions and above). This offer includes the raw data file and a high-level presentation through PowerPoint. Please contact your GLG representative for details on your firm’s access.

DISCLAIMER

Please be advised that GLG Network Surveys operate differently than traditional GLG consultations, surveys, teleconferences, etc. and it is advisable that you consult with your firm’s legal and/or compliance department to review your use of the product and the payment for such work under your current subscription. 

By downloading this document and/or participating in the Network Survey, you understand and agree that the information and material provided by GLG, including survey results and survey proposal information, is provided for your own insight and informational purposes only. You further acknowledge and agree that this is a Network Survey for multiple GLG clients, and the results will be provided to all GLG clients that agree to participate in the Network Survey and GLG clients that agree to purchase the Survey results in the future. All survey results do not constitute investment advice or a recommendation. In using this Survey, you agree to hold Gerson Lehrman Group and the Survey respondents harmless and free of all liability as a result of your use of this Network Survey, other than liability resulting from the gross negligence or wilful misconduct of the protected party. You otherwise agree to be bound by Gerson Lehrman Group’s Usage Policies in your interactions with Gerson Lehrman Group and your receipt of services. These Survey results are for are for client’s own use and client shall not redistribute, disseminate, publish, or display the same, in whole or in part, to any third parties or publicly without the prior written permission of Gerson Lehrman Group, except explicitly set forth in your agreement with GLG. This survey will be double-blinded to both client and respondent. GLG reserves the right to restrict the number of clients that can pre-commit access. These Network Surveys are priced outside of standard GLG subscriptions but at a substantially reduced price to commissioning a fully proprietary GLG Network Survey. Upon finding these terms acceptable, please send an affirmative confirmation via email, which GLG will file in its records. Once confirmed, please note that the Client’s agreement to purchase the Network Survey is a legally binding and irrevocable commitment. If the survey is not included within your subscription, GLG will invoice Client for the fees due for the Network Survey. Please note that some respondents may not be Network Members, and the Terms and Conditions of Network Membership would not apply to such respondents and detailed records for them will not be available aside from the information that GLG capture in the Network Survey.