GLG Network Survey: Discount Retail Stores

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SURVEY DETAILS
TARGET POPULATION

For this Network Survey, GLG surveyed 50 senior executives and managers across Europe (UK, France, Germany, Italy, Spain).

What will you learn from this survey?

  • Respondents provided an overview of the latest market trends and demand for discount retail stores in Europe.
  • The survey gathered insights into the impact of inflation on consumer trends for branded, private-label and store-branded products and projections for the future.
  • Lastly, the research looked at the competitive landscape, comparing brands based on quality, the balance between price and quality, and companies expected to gain or lose market share over the next five years.

Examples of findings:

  • Over three-quarters (76%) of respondents stated the marketing & promotions area is the focus for improvement in the next year.
  • Seven-in-ten respondents consider that end-of-season sale products are extremely important.
  • Close to four-in-ten (38%) respondents stated that they update the store’s product offering once a week or once every two weeks while over two-in-five (45%) experts reported that they add new products to the store once every two weeks.

Deliverables

The GLG Surveys team drafted the questionnaire with the support of GLG Network Member, Carl Allen, former Operations Director at B&M France.

  • 1 x Individual responses (“raw data”) in Excel.
  • 1 x PPT report with aggregated data.
  • Executive summary with key takeaways and highlights from the raw data.

Sample Questions

  • What are the primary factors driving customer demand at your store(s)?
  • How do you expect your store’s product mix to change in the next 12 months?
  • Which channel is most effective for reaching the target customers?
  • What are the anticipated supply chain challenges over the next 12 months?
  • What are the key technological innovations developing in the next 2 years?
  • How do you anticipate an improving economic situation will affect discount stores?
  • Which of the following retailers do you believe offers the best balance between price and quality?

Access

This survey is available to subscribers of the Consumer Goods and Services (CGS) sector (Limited subscriptions and above). This offer includes the raw data file and a high-level presentation through PowerPoint. Please contact your GLG representative for details on your firm’s access.

DISCLAIMER

Please be advised that GLG Network Surveys operate differently than traditional GLG consultations, surveys, teleconferences, etc. and it is advisable that you consult with your firm’s legal and/or compliance department to review your use of the product and the payment for such work under your current subscription. 

By downloading this document and/or participating in the Network Survey, you understand and agree that the information and material provided by GLG, including survey results and survey proposal information, is provided for your own insight and informational purposes only. You further acknowledge and agree that this is a Network Survey for multiple GLG clients, and the results will be provided to all GLG clients that agree to participate in the Network Survey and GLG clients that agree to purchase the Survey results in the future. All survey results do not constitute investment advice or a recommendation. In using this Survey, you agree to hold Gerson Lehrman Group and the Survey respondents harmless and free of all liability as a result of your use of this Network Survey, other than liability resulting from the gross negligence or wilful misconduct of the protected party. You otherwise agree to be bound by Gerson Lehrman Group’s Usage Policies in your interactions with Gerson Lehrman Group and your receipt of services. These Survey results are for are for client’s own use and client shall not redistribute, disseminate, publish, or display the same, in whole or in part, to any third parties or publicly without the prior written permission of Gerson Lehrman Group, except explicitly set forth in your agreement with GLG. This survey will be double-blinded to both client and respondent. GLG reserves the right to restrict the number of clients that can pre-commit access. These Network Surveys are priced outside of standard GLG subscriptions but at a substantially reduced price to commissioning a fully proprietary GLG Network Survey. Upon finding these terms acceptable, please send an affirmative confirmation via email, which GLG will file in its records. Once confirmed, please note that the Client’s agreement to purchase the Network Survey is a legally binding and irrevocable commitment. If the survey is not included within your subscription, GLG will invoice Client for the fees due for the Network Survey. Please note that some respondents may not be Network Members, and the Terms and Conditions of Network Membership would not apply to such respondents and detailed records for them will not be available aside from the information that GLG capture in the Network Survey.