SURVEY DETAILS

TARGET POPULATION

For this Network survey, GLG surveyed 65 senior executives within the hotel industry across the UK, France, Germany, Italy, Spain, Canada and US. This is the third iteration in this tracker series.

What will you learn from this survey?

  • Hotel managers and owners provided insights into their collaboration with various bedbanks.
  • Respondents commented on the importance of bedbanks in the hotel’s strategy (such as Hotelbeds, WebBeds, World 2 meet, HPro Travel).
  • This survey also explored bedbanks in terms of commission, technology, level of service and payment terms.

Examples of findings:

  • In March 2024, over half of the respondents (56%) stated that bedbank reservations have increased since COVID-19.
  • Nearly nine-in-ten would use online travel agencies if the collaboration with bedbanks stopped and three-quarters would use travel agencies.
  • 93% respondents agreed that bedbanks are most helpful when filling up the hotels in the off-season.

DELIVERABLES

The GLG Surveys team drafted the questionnaire with the support of GLG Network Member, Uliano Lastrucci, former VP Strategy and Business Development at eDreams Odigeo.

  • 1 x Individual responses (“raw data”) in Excel.
  • 1 x PPT report with aggregated data.
  • Executive summary with key takeaways and highlights from the raw data.

SAMPLE QUESTIONS

  • What is the share of Bedbanks reservations within your previous months occupancy rate?
  • After COVID-19, out of your Bedbanks reservations, do you know if the source market is mainly domestic or international?
  • In your view, how will the average booking window of your bedbanks reservations in 2023 change in the next 2 years (2024-2025)?
  • In the off-season, which is more helpful in filling up the hotels?
  • In 2023, how was the bedbanks’ performance compared to Online Travel Agents (Booking.com, Expedia, etc.)?
  • How have Bedbanks conversion of their allocation fluctuated in 2023?
  • Do you know from which segments the Bedbanks’ business is coming from? Please rank the segments from highest to lowest share.

ACCESS

This survey is available to subscribers of the Consumer Goods and Services (CGS) sector (Limited subscriptions and above). This offer includes the raw data file and a high-level presentation through PowerPoint. Please contact your GLG representative for details on your firm’s access.

DISCLAIMER

Please be advised that GLG Network Surveys operate differently than traditional GLG consultations, surveys, teleconferences, etc. and it is advisable that you consult with your firm’s legal and/or compliance department to review your use of the product and the payment for such work under your current subscription. 

By downloading this document and/or participating in the Network Survey, you understand and agree that the information and material provided by GLG, including survey results and survey proposal information, is provided for your own insight and informational purposes only. You further acknowledge and agree that this is a Network Survey for multiple GLG clients, and the results will be provided to all GLG clients that agree to participate in the Network Survey and GLG clients that agree to purchase the Survey results in the future. All survey results do not constitute investment advice or a recommendation. In using this Survey, you agree to hold Gerson Lehrman Group and the Survey respondents harmless and free of all liability as a result of your use of this Network Survey, other than liability resulting from the gross negligence or wilful misconduct of the protected party. You otherwise agree to be bound by Gerson Lehrman Group’s Usage Policies in your interactions with Gerson Lehrman Group and your receipt of services. These Survey results are for are for client’s own use and client shall not redistribute, disseminate, publish, or display the same, in whole or in part, to any third parties or publicly without the prior written permission of Gerson Lehrman Group, except explicitly set forth in your agreement with GLG. This survey will be double-blinded to both client and respondent. GLG reserves the right to restrict the number of clients that can pre-commit access. These Network Surveys are priced outside of standard GLG subscriptions but at a substantially reduced price to commissioning a fully proprietary GLG Network Survey. Upon finding these terms acceptable, please send an affirmative confirmation via email, which GLG will file in its records. Once confirmed, please note that the Client’s agreement to purchase the Network Survey is a legally binding and irrevocable commitment. If the survey is not included within your subscription, GLG will invoice Client for the fees due for the Network Survey. Please note that some respondents may not be Network Members, and the Terms and Conditions of Network Membership would not apply to such respondents and detailed records for them will not be available aside from the information that GLG capture in the Network Survey.

 

 

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