GLG Network Survey: Plant Based Dairy Products II

SURVEY DETAILS

TARGET POPULATION

GLG surveyed 70 plant-based dairy product procurement professionals working across the US, Japan and Europe (United Kingdom, Spain, Italy, France, Germany and Italy).

What will you learn from this survey?

• The survey gathered respondents’ views about purchasing plant-based milk products from various companies/brands including Alpro, Oatly’s and others. It also included views about Oatly’s market positioning.
• Experts commented on price pressures and the resultant cost-of-living squeeze and provided their views on what plant-based milk consumers will do in the future.
• Lastly, the research looked at which plant-based dairy product categories might offer the most potential for future sales growth.

Example of findings:

• Overall, 57% of experts mentioned that Oat Milk is the most popular plant-based milk among consumers.
• 39% of participants stated they expect companies to generate higher profit margin by plant-based milk vs cow’s milk compared to only 27% in Wave 1 (June 2022).
• Over half of the respondents (68%) agree that there will be more oat milk brands in the market over the next 2-years’ time.

DELIVERABLES

The GLG Surveys team drafted the questionnaire with the support of GLG Network Member, David Peters, former Head of Oatly UK.

The standard deliverable, includes:

• 1 x Individual responses (“raw data”) in Excel.
• 1 x PPT report with aggregated data.
• Executive summary with key takeaways and highlights from the raw data.

SAMPLE QUESTIONS

• Which of the following plant-based milk brands do you currently sell?
• What is your best-selling plant-based milk product?
• Which of the following attributes of a plant-based milk are the top 3 most important ones to you when choosing whether to sell them in your store?
• From your experience, what profit margin do companies in your sector aim to generate when selling a plant-based milk?
• Why do you think oat milk has become so popular among plant-based milk consumers in the past couple of years?
• How do your profit margins on oat milk compare to other plant-based milks?
• When your customers request oat milk in their coffee, do they specifically ask for Oatly or for any oat milk in general?

ACCESS

This survey is available to subscribers of the Consumer Goods & Services (CGS) sector (Limited subscriptions and above). This offer includes the raw data file and a high-level presentation through PowerPoint. Please contact your GLG representative for details on your firm’s access.

DISCLAIMER:

Please be advised that GLG Network Surveys operate differently than traditional GLG consultations, surveys, teleconferences, etc. and it is advisable that you consult with your firm’s legal and/or compliance department to review your use of the product and the payment for such work under your current subscription. 

By downloading this document and/or participating in the Network Survey, you understand and agree that the information and material provided by GLG, including survey results and survey proposal information, is provided for your own insight and informational purposes only. You further acknowledge and agree that this is a Network Survey for multiple GLG clients, and the results will be provided to all GLG clients that agree to participate in the Network Survey and GLG clients that agree to purchase the Survey results in the future. All survey results do not constitute investment advice or a recommendation. In using this Survey, you agree to hold Gerson Lehrman Group and the Survey respondents harmless and free of all liability as a result of your use of this Network Survey, other than liability resulting from the gross negligence or wilful misconduct of the protected party. You otherwise agree to be bound by Gerson Lehrman Group’s Usage Policies in your interactions with Gerson Lehrman Group and your receipt of services. These Survey results are for are for client’s own use and client shall not redistribute, disseminate, publish, or display the same, in whole or in part, to any third parties or publicly without the prior written permission of Gerson Lehrman Group, except explicitly set forth in your agreement with GLG. This survey will be double-blinded to both client and respondent. GLG reserves the right to restrict the number of clients that can pre-commit access. These Network Surveys are priced outside of standard GLG subscriptions but at a substantially reduced price to commissioning a fully proprietary GLG Network Survey. Upon finding these terms acceptable, please send an affirmative confirmation via email, which GLG will file in its records. Once confirmed, please note that the Client’s agreement to purchase the Network Survey is a legally binding and irrevocable commitment. If the survey is not included within your subscription, GLG will invoice Client for the fees due for the Network Survey. Please note that some respondents may not be Network Members, and the Terms and Conditions of Network Membership would not apply to such respondents and detailed records for them will not be available aside from the information that GLG capture in the Network Survey.