GLG Network Survey: Pizza QSR

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GLG interviewed 50 European (UK, DE, FR, IT, ES) senior executives at quick service pizza restaurants.

What will you learn from this survey?

  • Respondents discussed the latest trends in the market and provided their expectations for the future.
  • The survey also looked into operational considerations such as ongoing labour shortages.
  • Lastly, experts provided their views on emerging themes such as robotics and automation.

Examples of findings:

  • Half (54%) of respondents report an increase in order volume in the last 12 months.
  • Half of experts (50%) believe that is likely there will be new entrants into the market in the next 12-18 months.
  • The majority (68%) say that it is likely rising commodity costs (wheat, flour, dairy) will impact the industry.


The GLG Surveys team drafted the questionnaire with the support of GLG Network Member, Lila Benatoff, former Global Director at Deliveroo.

The standard deliverable includes: 

  • 1 x Individual responses (“raw data”) in Excel.
  • 1 x PPT report with aggregated data.
  • Executive summary with key takeaways and highlights from the raw data.


  • In the last 12 months, how has your order volume (total number of orders) changed?
  • In the last 12 months, how has basket size or transaction value (amount spent on an order) changed?
  • How likely will there be new entrants into the market in the next 12-18 months?
  • How much of a priority do you consider digital/online tools should be for business strategy?
  • To what extent do you expect rising commodity costs (wheat, flour, dairy) to impact the industry?
  • How do you expect consumer prices to change in the next 12 months?

This survey is available to subscribers of the Consumer Goods and Services (CGS) sector (Limited subscriptions and above). This offer includes the raw data file and a high-level presentation through PowerPoint. Please contact your GLG representative for details on your firm’s access.

Request other available and upcoming Network Surveys within the sector:

  • Food Delivery Platforms – New! 
    • 50 senior executives at food delivery platforms discussed the future of the business model and operational considerations such as commission structure from restaurants and the use of drivers.
    • Questionnaire was drafted by Lila Benatoff, former Global Director at Deliveroo.
  • Food Delivery Consumers – New! 
    • 2000 customers of food delivery platforms evaluated their use of these vendors and discussed expected expenditure on these going forward.
    • Questionnaire was drafted by Lila Benatoff, former Global Director at Deliveroo.
  • Plant-based Dairy Products – New! 
    • 70 plant-based dairy product procurement professionals working across the US and Europe in supermarkets, restaurants and hotels, discussed the current market trends and demand in their region.
    • Questionnaire was drafted by David Peters, former Head of Oatly UK.



Please be advised that GLG Network Surveys operate differently than traditional GLG consultations, surveys, teleconferences, etc. and it is advisable that you consult with your firm’s legal and/or compliance department to review your use of the product and the payment for such work under your current subscription.

By downloading this document and/or participating in the Network Survey, you understand and agree that the information and material provided by GLG, including survey results and survey proposal information, is provided for your own insight and informational purposes only. You further acknowledge and agree that this is a Network Survey for multiple GLG clients, and the results will be provided to all GLG clients that agree to participate in the Network Survey and GLG clients that agree to purchase the Survey results in the future. All survey results do not constitute investment advice or a recommendation. In using this Survey, you agree to hold Gerson Lehrman Group and the Survey respondents harmless and free of all liability as a result of your use of this Network Survey, other than liability resulting from the gross negligence or wilful misconduct of the protected party. You otherwise agree to be bound by Gerson Lehrman Group’s Usage Policies in your interactions with Gerson Lehrman Group and your receipt of services. These Survey results are for are for client’s own use and client shall not redistribute, disseminate, publish, or display the same, in whole or in part, to any third parties or publicly without the prior written permission of Gerson Lehrman Group, except explicitly set forth in your agreement with GLG. This survey will be double-blinded to both client and respondent. GLG reserves the right to restrict the number of clients that can pre-commit access. These Network Surveys are priced outside of standard GLG subscriptions but at a substantially reduced price to commissioning a fully proprietary GLG Network Survey. Upon finding these terms acceptable, please send an affirmative confirmation via email, which GLG will file in its records. Once confirmed, please note that the Client’s agreement to purchase the Network Survey is a legally binding and irrevocable commitment. If the survey is not included within your subscription, GLG will invoice Client for the fees due for the Network Survey. Please note that some respondents may not be Network Members, and the Terms and Conditions of Network Membership would not apply to such respondents and detailed records for them will not be available aside from the information that GLG captures in the Network Survey.

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