GLG Network Survey Tracker: Pet Food Industry III

SURVEY DETAILS

TARGET POPULATION

GLG surveyed 60 senior executives, store owners and category managers for pet food across the US, UK, Italy, France, Germany and Spain.

What will you learn from this survey?

• Respondents commented on industry trends such as special proteins, level of sales and pet food regulations.
• The research gathered experts’ views on the performance of private label versus A label brands.
• Lastly, the survey captured the key selection criteria for private label suppliers and provided a competitive assessment of brands such as Purina, Pedigree, Whiskas, Felix, Perfect Fit and Royal Canin.

Example of findings:

• On an average, A-brands account for half (50%) of the pet food sales.
• Currently, in the dog food sector the main trend is increased sales of snack/treats (53%), although is not as strong as it was in March 2023.
• Nearly half (47%) of respondents believe there is a trend towards single serve pouches and fresh meat and fish in the cat food range.

DELIVERABLES

The GLG Surveys team drafted the questionnaire with the support of GLG Network Member, Jan Scheurwater, former Head of Sales at United Pet Food.

The standard deliverable includes:

• 1 x Individual responses (“raw data”) in Excel.
• 1 x PPT report with aggregated data.
• Executive summary with key takeaways and highlights from the raw data.

SAMPLE QUESTIONS

• Which of the following A brands is the most popular one among your customers?
• In your view, what are the most important trends for cat food spotted this year?
• Do businesses in your sector offer more promotions for A brands than for private label products?
• What trends do see in your sector for dog food?
• How likely are you to increase your ‘regional’ pet food range of products in the next 12 months?
• In your view, what impact do regional brands have on pet food sales in your market?
• Approximately, what is the sales % split between A brands and private label products?

ACCESS

This survey is available to subscribers of the Consumer Goods and Services (CGS) sector (Limited subscriptions and above). This offer includes the raw data file and a high-level presentation through PowerPoint. Please contact your GLG representative for details on your firm’s access.

DISCLAIMER:

Please be advised that GLG Network Surveys operate differently than traditional GLG consultations, surveys, teleconferences, etc. and it is advisable that you consult with your firm’s legal and/or compliance department to review your use of the product and the payment for such work under your current subscription. 

By downloading this document and/or participating in the Network Survey, you understand and agree that the information and material provided by GLG, including survey results and survey proposal information, is provided for your own insight and informational purposes only. You further acknowledge and agree that this is a Network Survey for multiple GLG clients, and the results will be provided to all GLG clients that agree to participate in the Network Survey and GLG clients that agree to purchase the Survey results in the future. All survey results do not constitute investment advice or a recommendation. In using this Survey, you agree to hold Gerson Lehrman Group and the Survey respondents harmless and free of all liability as a result of your use of this Network Survey, other than liability resulting from the gross negligence or wilful misconduct of the protected party. You otherwise agree to be bound by Gerson Lehrman Group’s Usage Policies in your interactions with Gerson Lehrman Group and your receipt of services. These Survey results are for are for client’s own use and client shall not redistribute, disseminate, publish, or display the same, in whole or in part, to any third parties or publicly without the prior written permission of Gerson Lehrman Group, except explicitly set forth in your agreement with GLG. This survey will be double-blinded to both client and respondent. GLG reserves the right to restrict the number of clients that can pre-commit access. These Network Surveys are priced outside of standard GLG subscriptions but at a substantially reduced price to commissioning a fully proprietary GLG Network Survey. Upon finding these terms acceptable, please send an affirmative confirmation via email, which GLG will file in its records. Once confirmed, please note that the Client’s agreement to purchase the Network Survey is a legally binding and irrevocable commitment. If the survey is not included within your subscription, GLG will invoice Client for the fees due for the Network Survey. Please note that some respondents may not be Network Members, and the Terms and Conditions of Network Membership would not apply to such respondents and detailed records for them will not be available aside from the information that GLG capture in the Network Survey.