GLG Network Survey Tracker: Meal Kit Market II

SURVEY DETAILS

GLG interviewed 70 senior executives working at Meal Kit companies in the US and Europe (UK, France, Germany, Spain and Italy).

What will you learn from this survey?

• Respondents discussed the latest trends in the market and provided their projections on demand in the following years in the US and Europe.
• The survey also investigated challenges influencing the long-term success of the meal kit sector and international expansion.
• Lastly, experts provided their views on areas of product diversification that are most likely to garner success for meal kit providers.

Examples of findings:

• Three quarters (73%) of experts believe the positive impacts of COVID-19 on the meal kit sector are still enduring today.
• 57% (up from 39% last year) believe that increasing weekly recipe options will contribute most to the success of meal kit providers as the pandemic recedes.
• The majority of experts (87%) agree that “Partnerships with existing grocery retailers create a significant sales increase to meal kit providers” which is up from 74% last year.

DELIVERABLES

The GLG Surveys team drafted the questionnaire with the support of GLG Network Member, Mark Post, CSO at Mosameat.

The standard deliverable includes: 

• 1 x Individual responses (“raw data”) in Excel.
• 1 x PPT report with aggregated data.
• Executive summary with key takeaways and highlights from the raw data.

SAMPLE QUESTIONS

• In your view, before COVID-19, what were the top 3 greatest challenges to the long-term success of the meal kit sector?
• Which of the following factors contributed most to the success of meal kit companies during 2020 / the height of the pandemic?
• How likely will the positive effects of COVID-19 on the meal kit sector endure over the next 12 months?
• Which of the following are the greatest challenges for international expansion?
• In your opinion, to what extent has the total addressable market for meal kits already been reached?
• Which of the following are the most popular channels for customer acquisition in the meal kit sector?

This survey is available to subscribers of the Consumer Goods and Services (CGS) sector (Limited subscriptions and above). This offer includes the raw data file and a high-level presentation through PowerPoint. Please contact your GLG representative for details on your firm’s access.

Request other available and upcoming Network Surveys within the sector:

• Food Delivery Platforms ​– New! 
  • 50 senior executives at food delivery platforms discussed the future of the business model and operational considerations such as commission structure from restaurants and the use of drivers.
  • Questionnaire was drafted by Lila Benatoff, former Global Director at Deliveroo.

• Food Delivery Consumers ​– New! 
  • 2000 customers of food delivery platforms evaluated their use of these vendors and discussed expected expenditure on these going forward.
  • Questionnaire was drafted by Lila Benatoff, former Global Director at Deliveroo.

• GLG Tracker: Holiday Parks II – New! 
  • Second survey to follow the first wave conducted in July 2021. 60 senior executives working at Holiday Parks in Europe (UK, France, Germany, Spain, Italy, Netherlands and Belgium) discussed the COVID-19 impact on the market. The survey also looked into the outlook of the market for 2022 and the respondents’ predictions for recovery to pre-COVID-19 levels.
  • Questionnaire was drafted by Graham White, Former Chief Executive Officer of Chiswick Park Enjoy-Work.

• Plant-based Dairy Products – New! 
  • 70 plant-based dairy product procurement professionals working across the US and Europe in supermarkets, restaurants and hotels, discussed the current market trends and demand in their region.
  • Questionnaire was drafted by David Peters, former Head of Oatly UK.

DISCLAIMER:

Please be advised that GLG Network Surveys operate differently than traditional GLG consultations, surveys, teleconferences, etc. and it is advisable that you consult with your firm’s legal and/or compliance department to review your use of the product and the payment for such work under your current subscription.

By downloading this document and/or participating in the Network Survey, you understand and agree that the information and material provided by GLG, including survey results and survey proposal information, is provided for your own insight and informational purposes only. You further acknowledge and agree that this is a Network Survey for multiple GLG clients, and the results will be provided to all GLG clients that agree to participate in the Network Survey and GLG clients that agree to purchase the Survey results in the future. All survey results do not constitute investment advice or a recommendation. In using this Survey, you agree to hold Gerson Lehrman Group and the Survey respondents harmless and free of all liability as a result of your use of this Network Survey, other than liability resulting from the gross negligence or wilful misconduct of the protected party. You otherwise agree to be bound by Gerson Lehrman Group’s Usage Policies in your interactions with Gerson Lehrman Group and your receipt of services. These Survey results are for are for client’s own use and client shall not redistribute, disseminate, publish, or display the same, in whole or in part, to any third parties or publicly without the prior written permission of Gerson Lehrman Group, except explicitly set forth in your agreement with GLG. This survey will be double-blinded to both client and respondent. GLG reserves the right to restrict the number of clients that can pre-commit access. These Network Surveys are priced outside of standard GLG subscriptions but at a substantially reduced price to commissioning a fully proprietary GLG Network Survey. Upon finding these terms acceptable, please send an affirmative confirmation via email, which GLG will file in its records. Once confirmed, please note that the Client’s agreement to purchase the Network Survey is a legally binding and irrevocable commitment. If the survey is not included within your subscription, GLG will invoice Client for the fees due for the Network Survey. Please note that some respondents may not be Network Members, and the Terms and Conditions of Network Membership would not apply to such respondents and detailed records for them will not be available aside from the information that GLG captures in the Network Survey.