GLG Network Survey Tracker: Market Research Firms II

Please fill out the form to request access to the survey data

SURVEY DETAILS
TARGET POPULATION

For this Network Survey, GLG surveyed 70 senior executives working in different industries using market research firms across the US and Europe. This is the second iteration in this tracker series.

What will you learn from this survey?

  • The research assessed the current spending trends and how these have changed in the last years.
  • Experts commented on their views on the different vendors operating within the industry and provided a competitive overview of these.
  • Lastly, the survey provided an overview of the impact of e-commerce and behavioral data on the market research industry.

Examples of findings:

  • The research assessed the current spending trends and how these have changed in the last years.
  • Experts commented on their views on the different vendors operating within the industry and provided a competitive overview of these.
  • Lastly, the survey provided an overview of the impact of e-commerce and behavioral data on the market research industry.

Deliverables

The GLG Surveys team drafted the questionnaire with the support of GLG Network Member, Luis Simoes, former Global Chief Strategy & Transformation Officer at Kantar Worldpanel.

  • 1 x Individual responses (“raw data”) in Excel.
  • 1 x PPT report with aggregated data.
  • Executive summary with key takeaways and highlights from the raw data.

Sample Questions

  • Is social media having an influence on the market research industry in terms of collecting real-time data?
  • How is Artificial Intelligence (AI) affecting the market research industry?
  • How has the growth of e-commerce/digitalization affected your business?
  • Since the outbreak of the COVID-19 pandemic, which of the following actions have you taken regarding your market research projects?
  • In selecting a Market Research supplier for a new project, how important are the following considerations?
  • If you had to choose only one company to work with from your list which would it be?
  • How likely are you to continue doing business with each of these companies moving forward?

Access

This survey is available to subscribers of the Financial & Business Services (FBS) sector (Limited subscriptions and above). This offer includes the raw data file and a high-level presentation through PowerPoint. Please contact your GLG representative for details on your firm’s access.

DISCLAIMER

Please be advised that GLG Network Surveys operate differently than traditional GLG consultations, surveys, teleconferences, etc. and it is advisable that you consult with your firm’s legal and/or compliance department to review your use of the product and the payment for such work under your current subscription. 

By downloading this document and/or participating in the Network Survey, you understand and agree that the information and material provided by GLG, including survey results and survey proposal information, is provided for your own insight and informational purposes only. You further acknowledge and agree that this is a Network Survey for multiple GLG clients, and the results will be provided to all GLG clients that agree to participate in the Network Survey and GLG clients that agree to purchase the Survey results in the future. All survey results do not constitute investment advice or a recommendation. In using this Survey, you agree to hold Gerson Lehrman Group and the Survey respondents harmless and free of all liability as a result of your use of this Network Survey, other than liability resulting from the gross negligence or wilful misconduct of the protected party. You otherwise agree to be bound by Gerson Lehrman Group’s Usage Policies in your interactions with Gerson Lehrman Group and your receipt of services. These Survey results are for are for client’s own use and client shall not redistribute, disseminate, publish, or display the same, in whole or in part, to any third parties or publicly without the prior written permission of Gerson Lehrman Group, except explicitly set forth in your agreement with GLG. This survey will be double-blinded to both client and respondent. GLG reserves the right to restrict the number of clients that can pre-commit access. These Network Surveys are priced outside of standard GLG subscriptions but at a substantially reduced price to commissioning a fully proprietary GLG Network Survey. Upon finding these terms acceptable, please send an affirmative confirmation via email, which GLG will file in its records. Once confirmed, please note that the Client’s agreement to purchase the Network Survey is a legally binding and irrevocable commitment. If the survey is not included within your subscription, GLG will invoice Client for the fees due for the Network Survey. Please note that some respondents may not be Network Members, and the Terms and Conditions of Network Membership would not apply to such respondents and detailed records for them will not be available aside from the information that GLG capture in the Network Survey.