GLG Tracker: Hydrogen Market Overview III

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The GLG Surveys team interviewed 45 senior executives and users of hydrogen in the energy and industrials industry in the US and Europe. This is the third iteration of this project, following the first wave in October 2020 and second wave in April 2021.

What will you learn from this survey?

  • The survey explored the use of hydrogen as fuel replacement for green initiatives, revisiting the topic from the previous iterations in April 2021 and October 2020.
  • Experts provided their views on the legislative impact on the industrials industry and whether they promote hydrogen as clean fuel in their sector of expertise.
  • Lastly, the research captured respondents’ views on the demand usage in the next 5 years as well as their projections for the price premium for green hydrogen in 10 years’ time.

Examples of findings:

  • The major concerns respondents selected around the use of hydrogen include increased production costs (58%), increased safety procedures (56%), and personnel training for new safety protocols (47%).
  • Reducing emissions is now seen as an essential priority for the majority of respondents, rising from 47% in April 2021 and 36% in October 2020.
  • In April 2021, 47% of experts mentioned there is an essential priority in their sector(s) to reduce emissions, up by 11% from the data collected in October 2020.
  • In the view of our experts, there will be a continued price premium for green hydrogen in 10 years’ time, with the majority stating this premium will be more than 5%.


The GLG Surveys team drafted the questionnaire with the support of GLG Network Member, Brendan Bilton, former Managing Director at Acal Energy.

  • 1 x Individual responses (“raw data”) in Excel.
  • 1 x PPT report with aggregated data.
  • Executive summary with key takeaways and highlights from the raw data.


  • What impact do you think hydrogen will have on the listed industrial sectors?
  • Is the use of hydrogen as a clean fuel being promoted in your sector(s) of expertise?
  • What do you think will the price premium be for green hydrogen in 10 years’ time?
  • In the long term, what effect is hydrogen going to have in your sector(s)?
  • What impact is government legislation going to have on your sector’s choice in making/using hydrogen?
  • To what extent is hydrogen safety a concern to you?
  • What are your major concerns about the use of hydrogen?
  • What would be the major benefit from using hydrogen?


This survey is available to subscribers of the Energy and Industrials (EI) sector (Limited subscriptions and above). This offer includes the raw data file and a high-level presentation through PowerPoint. Please contact your GLG representative for details on your firm’s access.

Request other available and upcoming Network Surveys within the sector:

  • Dry Bulk Shipping – New!
    • 60 executives internationally at bulk shipping operators discussed current trends within the industry.Thesurvey covered topics such as demand and volume from a regional perspective, as well as pricing.
    • Questionnaire was drafted by Mark Williams, Managing Director at Shipping Strategy Ltd.
  • GLG Tracker: Automotive OEMs II – New!
    • Second survey to follow the first survey conducted in March 2021. 50 automotive OEMs based in Europe and US discussed electrification trends, Covid-19 impact, competitive landscape for Aston Martin, Land Rover, Range Rover, Jaguar, BMW, Mercedes.
    • Questionnaire was drafted by Bradley York-Biggs, former Managing Director at Aston.
  • GLG Tracker- European Airports II – New!
    • Second survey to follow the first survey conducted in May 2021. 50 senior executives working at airports in Europe discussed their expected passenger volume and main factors that can help or slow down the recovery to pre COVID-19 levels. The survey also gathered insights on their views on COVID-19 passports and how their introduction will align with country quarantining restrictions, along with projections on which countries will recover the quickest from the impact of COVID-19.
    • Questionnaire was drafted by Alex Kirby, former Senior Advisor to the Board of Directors at Gatwick Airport.
  • GLG Tracker- Bioplastics II – New!
    • Second survey to follow the first one conducted in April 2021. 60 senior executives working across a broad range of industries who are currently using/converting bioplastics across the US and Europe discussed about the latest trends in the market and the COVID-19 impact on their business. The survey also gathered insights about the future bioplastics demand and budget allocation.
    • Questionnaire was drafted by Peter Clydesdale, former Chief Commercial Officer / co-CEO at NatureWorks LLC.
  • GLG Tracker- Automotive Suppliers II  
    • Second survey to follow the first wave conducted in August 2020. 60 current procurement and supply chain professionals at European OEMs discussed their views on future purchasing intention and vendor preferences.
    • Questionnaire was drafted by Paul Spadafora, former Chief Engineer, Global SUV at General Motors Company.


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