GLG Network Survey Tracker: Hotel Operators VI

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GLG interviewed 50 hotel brand franchisees and c-suite hotel chain executives across Europe and the US who discussed the latest trends in the space and COVID-19 impact. This is the sixth iteration in this tracker series.

What will you learn from this survey?

  • Respondents provided their views on the disruption facing the lodging industry as a result of the COVID-19 pandemic.
  • The survey explored hotel operators’ perception on the short and long term implications for hotel owners, franchisors, and lenders in the industry.
  • The research also looked into the possible relief that lenders and franchisors are providing to hotel owners during this time, as well as staffing reductions undertaken by hotel owners to mitigate losses.

Examples of findings:

  • In August 2022, 56% of the respondents stated that their business has already returned to pre COVID-19 levels on a monthly basis.
  • Overall, 14% of our experts mentioned that their hotels had PPP1 loans that were fully forgiven.
  • 88% of participants stated they expect the occupancy rate in 2022 to be above 60%, compared to 54% recorded back in February 2022.


The GLG Surveys team drafted the questionnaire with the support of GLG Network Member, Neil Amin, current CEO at Shamin Hotels.

The standard deliverable includes: 

  • 1 x Individual responses (“raw data”) in Excel.
  • 1 x PPT report with aggregated data.
  • Executive summary with key takeaways and highlights from the raw data.


  • What was the occupancy rate in your hotel(s)?
  • What do you expect your occupancy rate to be?
  • What is your expected revenue for the months below?
  • When do you expect your business will return to the levels of 2019 on an annualized basis?
  • What amount of the following business categories do you expect to be rebooked in 2022?
  • What percentage of your hotel(s) do you expect will be permanently closed?
  • What percent of your hotels received PPP1 Loans that were fully forgiven?
  • What percentage of your cancelled business do you expect to be rebooked?

This survey is available to subscribers of the Consumer Goods and Services (CGS) sector (Limited subscriptions and above). This offer includes the raw data file and a high-level presentation through PowerPoint. Please contact your GLG representative for details on your firm’s access.

Request other available and upcoming Network Surveys within the sector:

  • Food Delivery Platforms – New! 
    • 50 senior executives at food delivery platforms discussed the future of the business model and operational considerations such as commission structure from restaurants and the use of drivers.
    • Questionnaire was drafted by Lila Benatoff, former Global Director at Deliveroo.
  • Food Delivery Consumers – New! 
    • 2000 customers of food delivery platforms evaluated their use of these vendors and discussed expected expenditure on these going forward.
    • Questionnaire was drafted by Lila Benatoff, former Global Director at Deliveroo.
  • Plant-based Dairy Products – New! 
    • 70 plant-based dairy product procurement professionals working across the US and Europe in supermarkets, restaurants and hotels, discussed the current market trends and demand in their region.
    • Questionnaire was drafted by David Peters, former Head of Oatly UK.



Please be advised that GLG Network Surveys operate differently than traditional GLG consultations, surveys, teleconferences, etc. and it is advisable that you consult with your firm’s legal and/or compliance department to review your use of the product and the payment for such work under your current subscription.

By downloading this document and/or participating in the Network Survey, you understand and agree that the information and material provided by GLG, including survey results and survey proposal information, is provided for your own insight and informational purposes only. You further acknowledge and agree that this is a Network Survey for multiple GLG clients, and the results will be provided to all GLG clients that agree to participate in the Network Survey and GLG clients that agree to purchase the Survey results in the future. All survey results do not constitute investment advice or a recommendation. In using this Survey, you agree to hold Gerson Lehrman Group and the Survey respondents harmless and free of all liability as a result of your use of this Network Survey, other than liability resulting from the gross negligence or wilful misconduct of the protected party. You otherwise agree to be bound by Gerson Lehrman Group’s Usage Policies in your interactions with Gerson Lehrman Group and your receipt of services. These Survey results are for are for client’s own use and client shall not redistribute, disseminate, publish, or display the same, in whole or in part, to any third parties or publicly without the prior written permission of Gerson Lehrman Group, except explicitly set forth in your agreement with GLG. This survey will be double-blinded to both client and respondent. GLG reserves the right to restrict the number of clients that can pre-commit access. These Network Surveys are priced outside of standard GLG subscriptions but at a substantially reduced price to commissioning a fully proprietary GLG Network Survey. Upon finding these terms acceptable, please send an affirmative confirmation via email, which GLG will file in its records. Once confirmed, please note that the Client’s agreement to purchase the Network Survey is a legally binding and irrevocable commitment. If the survey is not included within your subscription, GLG will invoice Client for the fees due for the Network Survey. Please note that some respondents may not be Network Members, and the Terms and Conditions of Network Membership would not apply to such respondents and detailed records for them will not be available aside from the information that GLG captures in the Network Survey.

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