GLG Network Survey: Heat Pump Market

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What will you learn from this survey?

  • Heat Pump installers give an overview of the current situation in Germany, France and the UK including key drivers for adoption.
  • The experts gave an assessment of costs vs. consumer pricing across varying types of heat pump.
  • Lastly, experts provided insights on the popularity of the main manufacturers in the industry.

Example of findings:

  • Less than half (45%) of the experts agree that ‘Price for Heat Pumps compared to other heating products limits demand’.
  • The ‘decisive factor when deciding which heat pump brand to offer the end user’ is ‘Well-known brand’ which was selected by 35% of respondents.
  • The majority (40%) of experts say Air/Water heat pumps will be the most popular heating source for the retrofit market by 2030.


The GLG Surveys team drafted the questionnaire with the support of GLG Network Member, Peter Cerny, Former Head of International Sales Operations at Nibe Industrier.

The standard deliverable, includes:

  • Executive Summary (PDF)
  • Extended chart visualization (PPT)
  • Data tables with respondent level data (Excel)


This survey is available to subscribers of the EI sector (Limited subscriptions and above). This offer includes the raw data file, a high-level presentation through PowerPoint and Executive summary. Please contact your GLG representative for details on your firm’s access.



By downloading this document and/or participating in the Network Survey, you understand and agree that the information and material provided by GLG, including survey results and survey proposal information, is provided for your own insight and informational purposes only. You further acknowledge and agree that this is a Network Survey for multiple GLG clients, and the results will be provided to all GLG clients that agree to participate in the Network Survey and GLG clients that agree to purchase the Survey results in the future. All survey results do not constitute investment advice or a recommendation. In using this Survey, you agree to hold Gerson Lehrman Group and the Survey respondents harmless and free of all liability as a result of your use of this Network Survey, other than liability resulting from the gross negligence or wilful misconduct of the protected party. You otherwise agree to be bound by Gerson Lehrman Group’s Usage Policies in your interactions with Gerson Lehrman Group and your receipt of services. These Survey results are for are for client’s own use and client shall not redistribute, disseminate, publish, or display the same, in whole or in part, to any third parties or publicly without the prior written permission of Gerson Lehrman Group, except explicitly set forth in your agreement with GLG. This survey will be double-blinded to both client and respondent. GLG reserves the right to restrict the number of clients that can pre-commit access. These Network Surveys are priced outside of standard GLG subscriptions but at a substantially reduced price to commissioning a fully proprietary GLG Network Survey. Upon finding these terms acceptable, please send an affirmative confirmation via email, which GLG will file in its records. Once confirmed, please note that the Client’s agreement to purchase the Network Survey is a legally binding and irrevocable commitment. If the survey is not included within your subscription, GLG will invoice Client for the fees due for the Network Survey. Please note that some respondents may not be Network Members, and the Terms and Conditions of Network Membership would not apply to such respondents and detailed records for them will not be available aside from the information that GLG capture in the Network Survey.

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