GLG Network Survey: Food Delivery Platforms

SURVEY DETAILS

GLG interviewed 50 senior executives at food delivery platforms across Europe (UK, Italy, France, Spain, and Germany).

What will you learn from this survey?

• The survey captured the views of our experts on the future of the food delivery platform business model.
• Respondents commented on operational considerations such as commission structures from restaurants and discussed the various restaurant types.
• Lastly, the research gathered perspectives on the future of the driver model used by vendors.

Examples of findings:

• Respondents reported that the average consumer purchase frequency is greater than 1 order per month, with 24% reporting a purchase frequency of 3+ orders per month.
• More than half (52%) stated that they expect dark kitchens to be an ‘essential’ or ‘high’ priority for companies in the next 12-18 months.
• The market is expected to continue its growth, with just 2% of respondents stating the market has reached its peak.

DELIVERABLES

The GLG Surveys team drafted the questionnaire with the support of GLG Network Member, Lila Benatoff, former Global Director at Deliveroo.

The standard deliverable includes: 

• 1 x Individual responses (“raw data”) in Excel.
• 1 x PPT report with aggregated data.
• Executive summary with key takeaways and highlights from the raw data.

SAMPLE QUESTIONS

• What is the average monthly consumer purchase frequency for marketplace orders?
• In your view, how do subscription customers basket sizes (average order value) compare to non-subscription customers?
• In your market, what is average restaurant commission?
• Looking at the potential growth of the industry, which of the following statements best matches your view?
• Over the next 12-18 months, how do you expect commissions on the following to trend?
• To what extent do you agree with the following statement: “Food delivery players must have exclusive partnerships with restaurant brands”?
• To what extent are dark kitchens a priority for food delivery companies in the next 12-18 months?

This survey is available to subscribers of the Consumer Goods and Services (CGS) sector (Limited subscriptions and above). This offer includes the raw data file and a high-level presentation through PowerPoint. Please contact your GLG representative for details on your firm’s access.

Request other available and upcoming Network Surveys within the sector:

• GLG Tracker: Holiday Parks II – New!​ 
  • Second survey to follow the first wave conducted in July 2021. 60 senior executives working at Holiday Parks in Europe (UK, France, Germany, Spain, Italy, Netherlands and Belgium) discussed the COVID-19 impact on the market. The survey also looked into the outlook of the market for 2022 and the respondents’ predictions for recovery to pre-COVID-19 levels.
  • Questionnaire was drafted by Graham White, Former Chief Executive Officer of Chiswick Park Enjoy-Work.

• GLG Tracker: Luxury Product Retailers IV – New! 
  • Fourth survey to follow the third wave conducted in November 2021, second wave in April 2021 and first wave in October 2020. 70 luxury brand retailers / distributors provided insights into the current trends in this market.
  • Questionnaire was drafted by Helen David, Former Chief Growth Officer at Ralph & Russo Ltd.

• GLG Tracker: Supply Chain Disruption II – New! 
  • Second survey to follow the first wave conducted in December 2021. 35 senior executives within the UK retail space discussed the ongoing supply chain disruption for retailers. Respondents evaluated the ongoing risk factors to the supply chain including Brexit and the COVID-19 pandemic.
  • Questionnaire was drafted by Graham Wilkie, Managing Partner of Geodia.

DISCLAIMER:

Please be advised that GLG Network Surveys operate differently than traditional GLG consultations, surveys, teleconferences, etc. and it is advisable that you consult with your firm’s legal and/or compliance department to review your use of the product and the payment for such work under your current subscription.

By downloading this document and/or participating in the Network Survey, you understand and agree that the information and material provided by GLG, including survey results and survey proposal information, is provided for your own insight and informational purposes only. You further acknowledge and agree that this is a Network Survey for multiple GLG clients, and the results will be provided to all GLG clients that agree to participate in the Network Survey and GLG clients that agree to purchase the Survey results in the future. All survey results do not constitute investment advice or a recommendation. In using this Survey, you agree to hold Gerson Lehrman Group and the Survey respondents harmless and free of all liability as a result of your use of this Network Survey, other than liability resulting from the gross negligence or wilful misconduct of the protected party. You otherwise agree to be bound by Gerson Lehrman Group’s Usage Policies in your interactions with Gerson Lehrman Group and your receipt of services. These Survey results are for are for client’s own use and client shall not redistribute, disseminate, publish, or display the same, in whole or in part, to any third parties or publicly without the prior written permission of Gerson Lehrman Group, except explicitly set forth in your agreement with GLG. This survey will be double-blinded to both client and respondent. GLG reserves the right to restrict the number of clients that can pre-commit access. These Network Surveys are priced outside of standard GLG subscriptions but at a substantially reduced price to commissioning a fully proprietary GLG Network Survey. Upon finding these terms acceptable, please send an affirmative confirmation via email, which GLG will file in its records. Once confirmed, please note that the Client’s agreement to purchase the Network Survey is a legally binding and irrevocable commitment. If the survey is not included within your subscription, GLG will invoice Client for the fees due for the Network Survey. Please note that some respondents may not be Network Members, and the Terms and Conditions of Network Membership would not apply to such respondents and detailed records for them will not be available aside from the information that GLG captures in the Network Survey.