GLG Network Survey: Cybersecurity Market Overview

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GLG interviewed 70 resellers of cybersecurity solutions such as CrowdStrike, Fortinet, Z-Scaler, Palo Alto and Symantec across the US and Europe.

What will you learn from this survey?

  • These respondents commented on the current market demand and future outlook for 2021 and provided a competitive assessment of the cybersecurity providers (including endpoint, identity and access management and network security solutions).
  • The survey also gathered insights into the current challenges the enterprises are facing due to COVID-19 and 100% remote work.
  • Lastly, the respondents provided insight into customers’ key evaluation criteria when selecting a security solutions provider.


The GLG Surveys team will draft the questionnaire with the support of GLG Network Member, William Floyd, current CIO/CTO of Maxxsure, LLC.

The standard deliverable includes:

  • 1 x Individual responses (“raw data”), in Excel.
  • 1 x PPT report with aggregated data.
  • In-depth PowerPoint report of survey findings presented by the Network Member via webcast (optional).


  • What impact did COVID-19 have on the cybersecurity space?
  •  In your view, will companies put more emphasis on Cybersecurity Awareness training for employees in 2021 compared to 2020?
  • In your view, how will the sales generated from the following security solutions provider(s) be in 2021 compared to 2020?
  • Which of the following security solutions providers has been most popular among your customers?
  • What do customers evaluate when choosing a security solutions provider?
  • Are you expecting any changes with regards to pricing for the following security solution provider(s) in 2021 compared to 2020?
  • In your view, how likely is it for organizations to move more towards managed security services vs insourcing their security operations in 2021?
  • In your view, what are the key challenges and factors that will be driving the cybersecurity market in 2021?
  • What are the key themes and market needs for cybersecurity by company size?


This survey is available to subscribers of the Technology, Media and Telecom (TMT) sector (Limited subscriptions and above). This offer includes the raw data file and a high-level presentation through PowerPoint. Please contact your GLG representative for details on your firm’s access.


Request other available and upcoming Network Surveys within the sector:

Technology, Media and Telecom (TMT)

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    • Questionnaire was drafted by Mark Ornstein, former CEO of University Prep Schools.
  • Sage Customers (upcoming) New!
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    • Questionnaire was drafted by Yaj Malik, former EVP and MD for Sage.
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    • Second wave to follow the initial survey conducted in Nov 2020. 60 resellers of ERP software such as SAP, Sage, Microsoft Dynamics, Netsuite, Workday, Oracle, Informatica, Lexmark, Salesforce will discuss about the sales trends, market demand, competitive landscape and pricing dynamics.
    • Questionnaire was drafted by Dr Gopal Kutwaroo, Managing Partner at Intellsoft and former Global Vice President, Cloud SaaS Product Management & Product Marketing at The Sage Group PLC.
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    • Questionnaire was drafted by Colin Freeman, former Regional Sales Director at Digital Realty Trust.
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    • Questionnaire was drafted by Fernando Lopez, former Group Head of Organic Growth at Ebay Classifieds Group.
  • European Real Estate Classifieds
    • 50 European real estate brokers discussed the classifieds platforms they use, views on the platform with the best leads, spending budget for each platform and trends over time.
    • Questionnaire was drafted by Fernando Lopez, former Group Head of Organic Growth at Ebay Classifieds Group.
  • Shopify Customers
    • 70 Shopify customers across US and EU5 commented on their overall satisfaction, as well as compared it with other providers in the market.
    • Questionnaire was drafted by Joel Bronkowski, former Head of International Partnerships at Shopify.



Please be advised that GLG Network Surveys operate differently than traditional GLG consultations, surveys, teleconferences, etc. and it is advisable that you consult with your firm’s legal and/or compliance department to review your use of the product and the payment for such work under your current subscription.

By downloading this document and/or participating in the Network Survey, you understand and agree that the information and material provided by GLG, including survey results and survey proposal information, is provided for your own insight and informational purposes only. You further acknowledge and agree that this is a Network Survey for multiple GLG clients, and the results will be provided to all GLG clients that agree to participate in the Network Survey and GLG clients that agree to purchase the Survey results in the future. All survey results do not constitute investment advice or a recommendation. In using this Survey, you agree to hold Gerson Lehrman Group and the Survey respondents harmless and free of all liability as a result of your use of this Network Survey, other than liability resulting from the gross negligence or wilful misconduct of the protected party. You otherwise agree to be bound by Gerson Lehrman Group’s Usage Policies in your interactions with Gerson Lehrman Group and your receipt of services. These Survey results are for are for client’s own use and client shall not redistribute, disseminate, publish, or display the same, in whole or in part, to any third parties or publicly without the prior written permission of Gerson Lehrman Group, except explicitly set forth in your agreement with GLG. This survey will be double-blinded to both client and respondent. GLG reserves the right to restrict the number of clients that can pre-commit access. These Network Surveys are priced outside of standard GLG subscriptions but at a substantially reduced price to commissioning a fully proprietary GLG Network Survey. Upon finding these terms acceptable, please send an affirmative confirmation via email, which GLG will file in its records. Once confirmed, please note that the Client’s agreement to purchase the Network Survey is a legally binding and irrevocable commitment. If the survey is not included within your subscription, GLG will invoice Client for the fees due for the Network Survey. Please note that some respondents may not be Network Members, and the Terms and Conditions of Network Membership would not apply to such respondents and detailed records for them will not be available aside from the information that GLG capture in the Network Survey.

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