GLG Network Survey: Cryptocurrency II

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GLG interviewed 70 senior executives within the financial services industry across the US and Europe (UK, France, Italy, Spain and Germany).

What will you learn from this survey?

  • The research assessed the current trends for cryptocurrencies and blockchain technology, revisiting the topic from January 2022.
  • Experts provided their views on the space and generally on cryptocurrencies as a form of investment.
  • Lastly, the survey provided an overview of barriers related to the cryptocurrency space such as regulation.

Examples of findings:

  • Respondents evaluated their views on cryptocurrencies, with the majority continuing to believe cryptocurrencies to be a necessary component of a diversified portfolio (63%).
  • Overall recognition of particular cryptocurrencies was also uncovered, with Bitcoin continuing to be the most recognisable (100%), followed by Ethereum (86%).
  • The greatest barrier to widespread adoption is no longer considered to be government regulation, views have shifted toward price volatility being the main barrier (43%).


The GLG Surveys team drafted the questionnaire with the support of GLG Network Member, Pelli Wang, Managing Partner at DeerCreek.

The standard deliverable includes: 

  • 1 x Individual responses (“raw data”) in Excel.
  • 1 x PPT report with aggregated data.
  • Executive summary with key takeaways and highlights from the raw data.


  • In your view, which of the following best describes cryptocurrencies? Which of these cryptocurrencies are you aware of?
  • How is your view on cryptocurrencies now compared to 5 years ago?
  • In your view, what is the most important factor of success for a cryptocurrency?
  • To what extent do you agree with the following statement: “Cryptocurrencies are a good hedge against traditional asset classes”?
  • How do you see financial regulators moving on cryptocurrency over the next 5 years?
  • Which of these governments and regulators do you expect to become more hostile on cryptocurrency over the next 5 years?
  • What do you believe is the main deterrent against cryptocurrencies?
  • Which of the following do you believe is most likely to make non-investors interested in cryptocurrency?
  • Which exchanges or brokers are you most familiar with?

This survey is available to subscribers of the Financial Business Services (FBS) sector (Limited subscriptions and above). This offer includes the raw data file and a high-level presentation through PowerPoint. Please contact your GLG representative for details on your firm’s access.

Request other available and upcoming Network Surveys within the sector:

  • GLG Tracker: Debt Collectors II – New! 
    • Second survey to follow the first wave conducted in December 2021. 50 senior executives managing Non-performing loans (NPL) discussed the latest trends for the European debt collection market. Experts commented on how COVID-19 has impacted the legal/regulatory regime for companies in their industry and what actions were taken to adjust the expected collections in the last period.
    • Questionnaire was drafted by Najib Nathoo, Managing Director of the Rede Company and former CEO of Hoist Finance Region West.
  • GLG Tracker: Fintech Payments II  
    • Second survey to follow the first iteration in November 2021. 95 retail customers of payment vendors were interviewed on their usage of fintech solutions. Respondents assessed their preferences with regard to different paytech companies as well as “Buy Now, Pay Later” solutions.
    • The survey was drafted by Omar El Sherif, former director of Commercial International Bank (CIB).
  • Market Research Firms 
    • 70 customers of Market Research firms, such as Kantar, Ipsos, and Nielsen, were interviewed on their usage of these firms and what influences their use of these. Questionnaire was drafted by Nick Findlay, former Global Head of Operations at Kantar. Data released in March 2022.



Please be advised that GLG Network Surveys operate differently than traditional GLG consultations, surveys, teleconferences, etc. and it is advisable that you consult with your firm’s legal and/or compliance department to review your use of the product and the payment for such work under your current subscription.

By downloading this document and/or participating in the Network Survey, you understand and agree that the information and material provided by GLG, including survey results and survey proposal information, is provided for your own insight and informational purposes only. You further acknowledge and agree that this is a Network Survey for multiple GLG clients, and the results will be provided to all GLG clients that agree to participate in the Network Survey and GLG clients that agree to purchase the Survey results in the future. All survey results do not constitute investment advice or a recommendation. In using this Survey, you agree to hold Gerson Lehrman Group and the Survey respondents harmless and free of all liability as a result of your use of this Network Survey, other than liability resulting from the gross negligence or wilful misconduct of the protected party. You otherwise agree to be bound by Gerson Lehrman Group’s Usage Policies in your interactions with Gerson Lehrman Group and your receipt of services. These Survey results are for are for client’s own use and client shall not redistribute, disseminate, publish, or display the same, in whole or in part, to any third parties or publicly without the prior written permission of Gerson Lehrman Group, except explicitly set forth in your agreement with GLG. This survey will be double-blinded to both client and respondent. GLG reserves the right to restrict the number of clients that can pre-commit access. These Network Surveys are priced outside of standard GLG subscriptions but at a substantially reduced price to commissioning a fully proprietary GLG Network Survey. Upon finding these terms acceptable, please send an affirmative confirmation via email, which GLG will file in its records. Once confirmed, please note that the Client’s agreement to purchase the Network Survey is a legally binding and irrevocable commitment. If the survey is not included within your subscription, GLG will invoice Client for the fees due for the Network Survey. Please note that some respondents may not be Network Members, and the Terms and Conditions of Network Membership would not apply to such respondents and detailed records for them will not be available aside from the information that GLG captures in the Network Survey.

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