GLG Network Surveys: Consumer Goods and Services

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Cinema Goers

The questionnaire was drafted with the support of GLG Network Member, Mel Alcock, Chairman of the British Board of Film Classification.

What will you learn from this survey?

  • Respondents commented on their spending pre-COVID-19 and provided projections for 2022.
  • The research gathered the respondents’ key selection criteria for cinema chains (e.g., Odeon, VUE, Cineworld, AMC etc.).

Examples of findings:

  • Out of those who are not planning on going to the cinema in 2022, 65% stated COVID-19 as the main reason, followed by overall lower budgets (33%).
  • 57% of the respondents think that the online streaming providers offer better value for money compared to cinema chains.

Example questions:

  • Approximately, how frequently will you be going to the cinema in 2022?
  • How long are you willing to wait for a film to come online rather than go to the cinema?
  • Why did you use to go to the following cinema chain(s)?
  • Did you have a membership with the following cinema chain(s)?
  • Do you usually check to see if a film that you want to see is available to watch online rather than go to the cinema?


GLG Tracker: Alcoholic Beverages II

The questionnaire was drafted with the support of GLG Network Member, Lou Applebaum, former SVP Business Development at Constellation Brands.

What will you learn from this survey?

  • Respondents discussed their outlook for spirits, beer, wine and hard seltzers going into 2022 and commented on their alcoholic beverages sales over the last 12 months.
  • Additionally, experts provided their projections on alcoholic beverages’ prices over the next 6 months and their forecast for “to-go” vs “consumed on the premises” sales in the next 3 months.

Examples of findings:

  • In December 2021, 56% of the experts stated their SKU assortment for wine has broadened up in the last 12 months, compared to 19% reported back in June 2021.
  • 78% of the respondents mentioned their sales for higher priced products has increased, up by 46% from the figures in June 2021.

Example questions:

  • How did the SKU assortment that you carry change in 2021 compared to 2020?
  • How have consumers’ preference changed during 2021 versus 2020?
  • In your experience, how have alternative beverages impacted the consumption of alcoholic beverages over the last 12 months?
  • In your view, how will your alcoholic beverages sales perform heading into Q1 2022 versus Q1 2021 in each of the following categories?
  • How are suppliers’ promotional discount depth (% discount) coming into 2022 relative to the same period last year?


GLG Tracker: Sportswear Retailers II

The questionnaire was drafted with the support of GLG Network Member, Gwen Manto, former Chief Merchandising Officer at Dick’s Sporting Goods.

What will you learn from this survey?

  • Respondents commented on the impact of COVID-19 on sportswear demand and provided their projections for the next months.
  • The research gathered a competitive assessment of sportswear brands such as Nike, Under Armour, Adidas and how these have performed in 2021.

Examples of findings:

  • In December 2021, 61% of the respondents stated their business has done better compared to 2020 when most businesses reported a decrease in sales
  • In the last iteration of the survey, 70% of the experts mentioned they have experienced manufacturing delays.

Example questions:

  • How would you rate your current flow of products?
  • Which vendors have had delays?
  • Have you seen overall wholesale price reductions in products from the following brands since the start of 2021?
  • For the products you have seen for 2022, please rate the desirability of the product lines for the following brands and products, with 1 being “Poor” and 5 being “Excellent”.
  • On a scale from 1 to 5, with 1 being “Poor” and 5 being “Excellent”, please rate the following brands on current supply of most wanted products.



The standard deliverable includes: 

  • 1 x Individual responses (“raw data”) in Excel.
  • 1 x PPT report with aggregated data.
  • Executive summary with key takeaways and highlights from the raw data.

These surveys are available to subscribers of the Consumer Goods and Services sector (Limited subscriptions and above). This offer includes the raw data file and a high-level presentation through PowerPoint. Please contact your GLG representative for details on your firm’s access.



Please be advised that GLG Network Surveys operate differently than traditional GLG consultations, surveys, teleconferences, etc. and it is advisable that you consult with your firm’s legal and/or compliance department to review your use of the product and the payment for such work under your current subscription.

By downloading this document and/or participating in the Network Survey, you understand and agree that the information and material provided by GLG, including survey results and survey proposal information, is provided for your own insight and informational purposes only. You further acknowledge and agree that this is a Network Survey for multiple GLG clients, and the results will be provided to all GLG clients that agree to participate in the Network Survey and GLG clients that agree to purchase the Survey results in the future. All survey results do not constitute investment advice or a recommendation. In using this Survey, you agree to hold Gerson Lehrman Group and the Survey respondents harmless and free of all liability as a result of your use of this Network Survey, other than liability resulting from the gross negligence or wilful misconduct of the protected party. You otherwise agree to be bound by Gerson Lehrman Group’s Usage Policies in your interactions with Gerson Lehrman Group and your receipt of services. These Survey results are for are for client’s own use and client shall not redistribute, disseminate, publish, or display the same, in whole or in part, to any third parties or publicly without the prior written permission of Gerson Lehrman Group, except explicitly set forth in your agreement with GLG. This survey will be double-blinded to both client and respondent. GLG reserves the right to restrict the number of clients that can pre-commit access. These Network Surveys are priced outside of standard GLG subscriptions but at a substantially reduced price to commissioning a fully proprietary GLG Network Survey. Upon finding these terms acceptable, please send an affirmative confirmation via email, which GLG will file in its records. Once confirmed, please note that the Client’s agreement to purchase the Network Survey is a legally binding and irrevocable commitment. If the survey is not included within your subscription, GLG will invoice Client for the fees due for the Network Survey. Please note that some respondents may not be Network Members, and the Terms and Conditions of Network Membership would not apply to such respondents and detailed records for them will not be available aside from the information that GLG captures in the Network Survey.

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