GLG Network Survey: Beauty Products Consumers IV

SURVEY DETAILS

TARGET POPULATION

For this Network Survey, GLG surveyed 2,300 consumers across US, Europe and China. This is the fourth wave in this tracker series.

What will you learn from this survey?

• Consumers of beauty products provided their views to highlight industry trends across the USA, China, and Europe.
• The survey covered insights into the importance of sustainability, natural ingredients, and e-commerce.
• Lastly, the research provided an overview of the competitive landscape of beauty brands with a focus on consumer purchasing behaviour moving forward.

Example of findings:

• Nivea has maintained its position as the leading skin care brand, surpassing L’Oreal since January 2023, Cerave has joined the top 5, sharing a similar preference level with Olay.
• More than half of beauty product consumers have consistently expressed they would like to find more competitive prices on e-commerce websites.
• Although across all categories, spend is largely expected to remain stable, three-in-ten say they expect to spend more on skincare, make-up, fragrance and hair care.

DELIVERABLES

The GLG Surveys team drafted the questionnaire with the support of GLG Network Member, Didier Tisserand, former MD of Brand Portfolio at L’Oreal.

The standard deliverable includes:

• 1 x Individual responses (“raw data”) in Excel.
• 1 x PPT report with aggregated data.
• In-depth PowerPoint report of survey findings presented by the Council Member via webcast (optional).

SAMPLE QUESTIONS

• Which of the following categories of beauty products do you use?
• Where do you usually buy your beauty products?
• Where have you bought beauty products in the past 12 months?
• What would you like to find more on e-commerce websites?
• What are the reasons for choosing online shopping?
• What are the reasons for choosing online shopping?
• Which of the following skincare products do you use?
• Which of the following brands are you using for the following type of beauty products?
• What is your source of information on skincare products?

ACCESS

This survey is available to subscribers of the Consumer Goods and Services (CGS) sector (Limited subscriptions and above). This offer includes the raw data file and a high-level presentation through PowerPoint. Please contact your GLG representative for details on your firm’s access.

DISCLAIMER:

Please be advised that GLG Network Surveys operate differently than traditional GLG consultations, surveys, teleconferences, etc. and it is advisable that you consult with your firm’s legal and/or compliance department to review your use of the product and the payment for such work under your current subscription. 

By downloading this document and/or participating in the Network Survey, you understand and agree that the information and material provided by GLG, including survey results and survey proposal information, is provided for your own insight and informational purposes only. You further acknowledge and agree that this is a Network Survey for multiple GLG clients, and the results will be provided to all GLG clients that agree to participate in the Network Survey and GLG clients that agree to purchase the Survey results in the future. All survey results do not constitute investment advice or a recommendation. In using this Survey, you agree to hold Gerson Lehrman Group and the Survey respondents harmless and free of all liability as a result of your use of this Network Survey, other than liability resulting from the gross negligence or wilful misconduct of the protected party. You otherwise agree to be bound by Gerson Lehrman Group’s Usage Policies in your interactions with Gerson Lehrman Group and your receipt of services. These Survey results are for are for client’s own use and client shall not redistribute, disseminate, publish, or display the same, in whole or in part, to any third parties or publicly without the prior written permission of Gerson Lehrman Group, except explicitly set forth in your agreement with GLG. This survey will be double-blinded to both client and respondent. GLG reserves the right to restrict the number of clients that can pre-commit access. These Network Surveys are priced outside of standard GLG subscriptions but at a substantially reduced price to commissioning a fully proprietary GLG Network Survey. Upon finding these terms acceptable, please send an affirmative confirmation via email, which GLG will file in its records. Once confirmed, please note that the Client’s agreement to purchase the Network Survey is a legally binding and irrevocable commitment. If the survey is not included within your subscription, GLG will invoice Client for the fees due for the Network Survey. Please note that some respondents may not be Network Members, and the Terms and Conditions of Network Membership would not apply to such respondents and detailed records for them will not be available aside from the information that GLG capture in the Network Survey.