GLG Tracker: Batteries Market Overview II

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The GLG Surveys team interviewed 70 executives across the US and Europe working for an automotive OEM, consumer electronics, grid storage firm, telecom, datacentre, high volume battery manufacturing firm. It is the second survey to follow the first wave conducted in December 2020.

What will you learn from this survey?

  • US and European executives working for an automotive OEM, consumer electronics, grid storage firm (utilities, independent power producers, developers, system integrators), telecom, datacentre or high volume battery manufacturing firm commented on the latest innovation of lithium-ion batteries and how it is used by different verticals.
  • These respondents provided insights into the cathode chemistry used as well as recycling initiatives for the next years.
  • The research also looked into the brand perception of various battery manufacturers along with insights into the key selection criteria.

Examples of findings:

  • In June 2021, 63% of respondents stated that solid state/ solid electrolyte will be the technology that will have the biggest impact in the next 6 to 10 years, compared to 70% reported in December 2020.
  • 79% of the experts mentioned they will be spending more than $1 million on purchasing lithium ion batteries in 2021, slightly down from 83% reported in December 2020.
  • Higher priority is placed on recycling initiatives, with 89% of respondents reporting medium to high priority in June 2021, compared to 79% in December 2020.


The GLG Surveys team drafted the questionnaire with the support of GLG Network Member, Brian Dillard, former Vice President at Primus Power.

The standard deliverable includes:

  • 1 x Individual responses (“raw data”), in Excel.
  • 1 x PPT report with aggregated data that includes advanced analysis (Brand Strength and MaxDiff).
  • Executive summary with key takeaways and highlights from the raw data.


  • Please rate the following lithium-ion cell manufacturers based on their overall performance.
  • What are the most critical materials over the next 5 years in the lithium-ion battery supply chain?
  • Which type of batteries do you expect to use in the next 12 months?
  • What cathode chemistry is currently being used?
  • What organizational priority is placed on instituting either second life battery or recycling initiatives into the value chain?
  • What technologies do you expect to have an impact in the next 1 to 5 years?
  • Please rate the expected growth rate of each specific energy storage type to be used in Hyperscale datacentres for the next 5 years.
  • Which most closely describes how lithium ion modules and racks are being manufactured?
  • Which of the following items is most important to you when considering lithium-ion cell batteries in your current organization? Which is least important?


The survey is available to subscribers of the Energy and Industrials (EI) sector (Limited subscriptions and above). Please contact your GLG representative for details on your firm’s access or click the button below to inquire.

Request other available and upcoming Network Surveys within the sector:

Energy and Industrials (EI)

  • GLG Tracker: Refineries II New!
    • Second survey to follow the first wave conducted in December 2020. 50 high level decision makers at European refineries commented on the future of the industry. The survey investigated the impact that COVID-19 has had on the industry and whether it is expected to bounce back.
    • Questionnaire was drafted by Andy Rae, former VP at Shell Oil Company. Data released May 2021.
  • Geophysical Services New!
    • 50 senior executives within the Geophysical Services industry discussed the current trend and outlook for these services and end markets. Topics covered include the impact from COVID-19 on the industry, as well as oil prices.
    • Questionnaire was drafted by Mike Edwards, Board Member at Geopost Energy. Data released May 2021.
  • European Airports Outlook New!
    • 50 senior executives working at airports in Europe discussed about expected passenger volume and main factors that can help or slow down the recovery to pre COVID-19 levels. The survey also gathered insights about their views on COVID-19 passports and how their introduction will align with country quarantining restrictions, along with projections on which countries will recover the quickest from the impact of COVID-19. 
    • Questionnaire was drafted by Alex Kirby, former Senior Advisor to the Board of Directors at Gatwick Airport. 
  • GLG Tracker: Hydrogen Market Overview II New!
    • Second wave to follow the initial survey conducted in December 2020. 45 users of hydrogen in the energy and industrials industry, as well as manufacturing and construction, discussed about the use of hydrogen and how it can also be used as fuel replacement for green initiatives. 
    • Questionnaire was drafted by Brendan Bilton, former Managing Director at AcalEnergy.  
  • GLG Tracker: Automotive Suppliers II 
    • Second survey to follow the first wave conducted in August 2020. 60 current procurement and supply chain professionals at European OEMs discussed their views on future purchasing intention and vendor preferences.
    • Questionnaire was drafted by Paul Spadafora, former Chief Engineer, Global SUV at General Motors Company. 

To request data for these surveys, or see our other ones available, follow the link to our Network Survey Hub.



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