GLG Network Survey Tracker: Alternative Meat II

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GLG interviewed 70 senior executives working at alternative meat companies across the US and Europe (UK, France, Italy, Spain and Germany).

What will you learn from this survey?

  • Respondents commented on the expected growth and future of the alternative meat industry, revisiting topics from July 2021.
  • The survey investigated the outlook of the space and how it is expected to fare against traditional meat-based products.
  • Furthermore, the survey also looked into the biggest concerns within the industry, such as regulatory fears.

Examples of findings:

  • When assessing the biggest hurdles in commercialising alternative meat products, achieving consumer acceptance was seen as the highest concern (44%), followed by regulatory approval (38%).
  • Experts are beginning to lower their estimation on pricing, with a quarter now believing that cell-cultured meat would have a price premium of just 1%-5% over conventional meat.
  • Respondents continue to be confident that their products will be received well by consumers with 76% stating they are ‘moderately’ or ‘extremely’ confident.


The GLG Surveys team drafted the questionnaire with the support of GLG Network Member, Mark Post, CSO at Mosameat.

The standard deliverable includes: 

  • 1 x Individual responses (“raw data”) in Excel.
  • 1 x PPT report with aggregated data.
  • Executive summary with key takeaways and highlights from the raw data.


  • What is/will be your target consumer segment(s)?
  • What do you see is the most effective method for tissue culture being scaled up?
  • What do you see is the optimal method to scale up cell production?
  • What do you see are the biggest hurdles in commercialising cell-cultured meat?
  • How important do you is feel the fat component of cell-cultured meat? How likely is it that cell-cultured fat will serve as ingredient in hybrid or plant-based products?
  • How likely is it that cell-cultured muscle will serve as ingredient in hybrid or plant-based products?
  • Which areas do you see are most needed for intellectual property generation/protection?
  • How concerned are you that cell-cultured meat will reach the same or lower price of conventional meat?
  • When do you expect cell-cultured meat to reach price-parity with conventional meat?

This survey is available to subscribers of the Consumer Goods and Services (CGS) sector (Limited subscriptions and above). This offer includes the raw data file and a high-level presentation through PowerPoint. Please contact your GLG representative for details on your firm’s access.

Request other available and upcoming Network Surveys within the sector:

  • Food Delivery Platforms – New! 
    • 50 senior executives at food delivery platforms discussed the future of the business model and operational considerations such as commission structure from restaurants and the use of drivers.
    • Questionnaire was drafted by Lila Benatoff, former Global Director at Deliveroo.
  • Food Delivery Consumers – New! 
    • 2000 customers of food delivery platforms evaluated their use of these vendors and discussed expected expenditure on these going forward.
    • Questionnaire was drafted by Lila Benatoff, former Global Director at Deliveroo.
  • GLG Tracker: Holiday Parks II – New! 
    • Second survey to follow the first wave conducted in July 2021. 60 senior executives working at Holiday Parks in Europe (UK, France, Germany, Spain, Italy, Netherlands and Belgium) discussed the COVID-19 impact on the market. The survey also looked into the outlook of the market for 2022 and the respondents’ predictions for recovery to pre-COVID-19 levels.
    • Questionnaire was drafted by Graham White, Former Chief Executive Officer of Chiswick Park Enjoy-Work.
  • Plant-based Dairy Products – New! 
    • 70 plant-based dairy product procurement professionals working across the US and Europe in supermarkets, restaurants and hotels, discussed the current market trends and demand in their region.
    • Questionnaire was drafted by David Peters, former Head of Oatly UK.



Please be advised that GLG Network Surveys operate differently than traditional GLG consultations, surveys, teleconferences, etc. and it is advisable that you consult with your firm’s legal and/or compliance department to review your use of the product and the payment for such work under your current subscription.

By downloading this document and/or participating in the Network Survey, you understand and agree that the information and material provided by GLG, including survey results and survey proposal information, is provided for your own insight and informational purposes only. You further acknowledge and agree that this is a Network Survey for multiple GLG clients, and the results will be provided to all GLG clients that agree to participate in the Network Survey and GLG clients that agree to purchase the Survey results in the future. All survey results do not constitute investment advice or a recommendation. In using this Survey, you agree to hold Gerson Lehrman Group and the Survey respondents harmless and free of all liability as a result of your use of this Network Survey, other than liability resulting from the gross negligence or wilful misconduct of the protected party. You otherwise agree to be bound by Gerson Lehrman Group’s Usage Policies in your interactions with Gerson Lehrman Group and your receipt of services. These Survey results are for are for client’s own use and client shall not redistribute, disseminate, publish, or display the same, in whole or in part, to any third parties or publicly without the prior written permission of Gerson Lehrman Group, except explicitly set forth in your agreement with GLG. This survey will be double-blinded to both client and respondent. GLG reserves the right to restrict the number of clients that can pre-commit access. These Network Surveys are priced outside of standard GLG subscriptions but at a substantially reduced price to commissioning a fully proprietary GLG Network Survey. Upon finding these terms acceptable, please send an affirmative confirmation via email, which GLG will file in its records. Once confirmed, please note that the Client’s agreement to purchase the Network Survey is a legally binding and irrevocable commitment. If the survey is not included within your subscription, GLG will invoice Client for the fees due for the Network Survey. Please note that some respondents may not be Network Members, and the Terms and Conditions of Network Membership would not apply to such respondents and detailed records for them will not be available aside from the information that GLG captures in the Network Survey.

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