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Check out the latest articles and eBooks drawn from the insight of the best and brightest leaders. You’ll also find research best practices from our GLG team and more.

We Bring Together a Range of Expertise to Design the Right Research Approach

  • A Global Leader​: GLG is the leading provider of insights services, powered by 2,500+ employees and a global footprint of 21 offices​.
  • Diverse Client Base​: Our client base has steadily diversified since 2007, leading to ​an expansive portfolio of solutions​.
  • Recruitment @ Scale​: Our scale, services, and systems allow us to attract and retain ​the world’s preeminent thought leaders and niche specialists​.
  • Market Leadership​: Our market share is the result of significant investment in our employees, core business, and client relationships​.
  • Our Stakeholders​: Our clients, Network Members, and 2,500+ employees have contributed to our success​.

TPP Testing in Pharma: Best Practices

Arthur Labbe, Senior Associate, Projects, GLG

Companies regularly test new concepts to stimulate innovation and minimize commercial and financial risk ahead of major business decisions, such…


Interview | Insight Can Clarify Our Observations 

Marie Hollowell, Vice President, Corporate Healthcare & Product Commercialization at GLG

How do you define insight? For me, insight is most easily defined as information that reveals something or someone’s true…

Bright Paper

eBook | Diving Deeper: GLG’s Guide to Effective Qualitative Research

What’s the first thing you think of when it comes to market research? In Diving Deeper: GLG’s Guide to Effective Qualitative Research we focus on qualitative research. It will explore a variety of qualitative methods and the six key steps that you need to take to get the most out of market research.

Qualitative tends to be exploratory, often used more for innovation of new product concepts or messages or deeply understanding the motivations, thoughts, and tendencies of the target population.