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Explore how GLG can help fuel your healthcare research with the right lab-based experts and drive better decision-making when faced with complex healthcare delivery challenges and investment decisions.
TPP Testing in Pharma: Best Practices
Companies regularly test new concepts to stimulate innovation and minimize commercial and financial risk ahead of major business decisions, such…
Interview | Insight Can Clarify Our Observations
How do you define insight? For me, insight is most easily defined as information that reveals something or someone’s true…
eBook | Diving Deeper: GLG’s Guide to Effective Qualitative Research
What’s the first thing you think of when it comes to market research? In Diving Deeper: GLG’s Guide to Effective Qualitative Research we focus on qualitative research. It will explore a variety of qualitative methods and the six key steps that you need to take to get the most out of market research.
Qualitative tends to be exploratory, often used more for innovation of new product concepts or messages or deeply understanding the motivations, thoughts, and tendencies of the target population.