{"id":120303,"date":"2026-07-08T20:14:29","date_gmt":"2026-07-09T00:14:29","guid":{"rendered":"https:\/\/glginsights.com\/?post_type=jobs&#038;p=120303"},"modified":"2026-07-13T07:02:00","modified_gmt":"2026-07-13T11:02:00","slug":"7790532003","status":"publish","type":"jobs","link":"https:\/\/glginsights.com\/ko\/job\/7790532003\/","title":{"rendered":"Director, Financial Services Marketing"},"content":{"rendered":"<p><span data-contrast=\"none\"><span data-ccp-parastyle=\"p1\" data-ccp-parastyle-defn=\"{&quot;ObjectId&quot;:&quot;5608de39-acc8-52c5-8723-06e2503f1031|1&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[201342446,&quot;1&quot;,201342447,&quot;5&quot;,201342448,&quot;1&quot;,201342449,&quot;1&quot;,469777841,&quot;Helvetica&quot;,469777842,&quot;Times New Roman&quot;,469777843,&quot;Times New Roman&quot;,469777844,&quot;Helvetica&quot;,201341986,&quot;1&quot;,469769226,&quot;Helvetica,Times New Roman&quot;,268442635,&quot;21&quot;,469775450,&quot;p1&quot;,201340122,&quot;2&quot;,134233614,&quot;true&quot;,469778129,&quot;p1&quot;,335572020,&quot;1&quot;,335551500,&quot;3552822&quot;,335559740,&quot;240&quot;,201341983,&quot;0&quot;,335559739,&quot;0&quot;,469778324,&quot;Normal&quot;]}\">GLG<\/span><span data-ccp-parastyle=\"p1\"> is <\/span><span data-ccp-parastyle=\"p1\">the world&#8217;s leading platform for trusted human expertise<\/span><span data-ccp-parastyle=\"p1\">.<\/span> <span data-ccp-parastyle=\"p1\">We deliver <\/span><span data-ccp-parastyle=\"p1\">access to the freshest perspectives of the <\/span><span data-ccp-parastyle=\"p1\">world\u2019s <\/span><span data-ccp-parastyle=\"p1\">experts<\/span><span data-ccp-parastyle=\"p1\"> at the forefront of their industries<\/span><span data-ccp-parastyle=\"p1\">, so clients can gain a strategic edge. Our global team<\/span><span data-ccp-parastyle=\"p1\">s leverage leading technology and decades of proprietary data to<\/span><span data-ccp-parastyle=\"p1\"> help<\/span><span data-ccp-parastyle=\"p1\"> our clients<\/span><span data-ccp-parastyle=\"p1\"> answer business-critical and complex questions within the industry\u2019s most trusted research environment.<\/span><span data-ccp-parastyle=\"p1\">&nbsp;<\/span><\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"auto\"><span data-ccp-parastyle=\"font-claude-response-body\" data-ccp-parastyle-defn=\"{&quot;ObjectId&quot;:&quot;679f3b2c-153b-5071-bf1d-4b0991a9f682|1&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[201342446,&quot;1&quot;,201342447,&quot;5&quot;,201342448,&quot;1&quot;,201342449,&quot;1&quot;,469777841,&quot;Times New Roman&quot;,469777842,&quot;Times New Roman&quot;,469777843,&quot;Times New Roman&quot;,469777844,&quot;Times New Roman&quot;,201341986,&quot;1&quot;,469769226,&quot;Times New Roman&quot;,268442635,&quot;24&quot;,469775450,&quot;font-claude-response-body&quot;,201340122,&quot;2&quot;,134233614,&quot;true&quot;,469778129,&quot;font-claude-response-body&quot;,335572020,&quot;1&quot;,335559740,&quot;240&quot;,201341983,&quot;0&quot;,134233118,&quot;true&quot;,134233117,&quot;true&quot;,469778324,&quot;Normal&quot;]}\">Financial services <\/span><span data-ccp-parastyle=\"font-claude-response-body\">is<\/span><span data-ccp-parastyle=\"font-claude-response-body\"> GLG&#8217;s largest and most strategically important client segment, spanning <\/span><span data-ccp-parastyle=\"font-claude-response-body\">firms across <\/span><span data-ccp-parastyle=\"font-claude-response-body\">private equity, hedge funds, asset managers, investment banks and research. This is a rare opportunity to own marketing for that segment at a moment of genuine transformation: GLG is rebuilding how it uses data to identify, reach, and convert the right clients with the right message at the right time.<\/span><\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"auto\"><span data-ccp-parastyle=\"font-claude-response-body\">The Director, Financial Services Marketing will be a senior marketing leader who combines deep knowledge of how investment professionals work with the strategic and executional range to build a best-in-class marketing engine from the ground up. You will<\/span><span data-ccp-parastyle=\"font-claude-response-body\"> collaborate with FS commercial leadership and the VP, Global Marketing to<\/span><span data-ccp-parastyle=\"font-claude-response-body\"> set the strategy<\/span><span data-ccp-parastyle=\"font-claude-response-body\"> and <\/span><span data-ccp-parastyle=\"font-claude-response-body\">build the program<\/span><span data-ccp-parastyle=\"font-claude-response-body\">s to drive pipeline and revenue growth <\/span><span data-ccp-parastyle=\"font-claude-response-body\">for GLG&#8217;s most important accounts.<\/span><\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"auto\">Responsibilities include<\/span><span data-ccp-props=\"{}\">&nbsp;<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Build a deep understanding of the financial services segments and their research needs and use cases to develop and implement comprehensive marketing strategies that align with revenue and pipeline goals&nbsp;<\/span><span data-ccp-props=\"{}\">&nbsp;<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Create and execute multi-channel demand generation and user lifecycle management programs to help drive share&nbsp;<\/span><span data-ccp-props=\"{}\">&nbsp;<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Own and optimize the full marketing funnel through to SQL conversion, working closely with Commercial Operations and Campaign Management to align on lead quality, handoff, and attribution&nbsp;<\/span><span data-ccp-props=\"{}\">&nbsp;<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Pilot and help scale account-based marketing programs targeting high-priority accounts in the hedge fund, private equity, and asset management segments&nbsp;<\/span><span data-ccp-props=\"{}\">&nbsp;<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">Partner with Product Marketing to lead go-to-market planning for new product and feature launches for the Financial Services segment<\/span><span data-ccp-props=\"{}\">&nbsp;<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"6\" data-aria-level=\"1\"><span data-contrast=\"auto\">Own segment-specific content plan to demonstrate segment expertise and authority, including case studies, reports and webinar; collaborate with Brand team on marketing of \u2018tentpole\u2019 thought leadership pieces and Expert Marketing on opportunities to leverage relevant experts<\/span><span data-ccp-props=\"{}\">&nbsp;<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"7\" data-aria-level=\"1\"><span data-contrast=\"auto\">Own data-driven decision making; providing analysis and recommendations based on regular reporting against marketing KPIs (e.g., Lead to SQL conversion, user activation) and leveraging marketing performane data to diagnose opportunities for improvement to feed an ongoing campaign optimization plan<\/span><span data-ccp-props=\"{}\">&nbsp;<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"8\" data-aria-level=\"1\"><span data-contrast=\"auto\">Manage and develop a small team of marketers (initially 1\u20132 direct reports), with plans to grow<\/span><span data-ccp-props=\"{}\">&nbsp;<\/span><\/li>\n<\/ul>\n<p><span data-ccp-props=\"{&quot;335559685&quot;:720}\">&nbsp;<\/span><\/p>\n<p><strong><span data-contrast=\"auto\">Requirements<\/span><\/strong><span data-ccp-props=\"{}\">&nbsp;<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Bachelor\u2019s or Master\u2019s degree in Marketing, Business, Communications, or a related field<\/span><span data-ccp-props=\"{}\">&nbsp;<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">8+ years of progressive experience in marketing to financial services; proven track record of developing and executing successful funnel and lifecycle marketing strategies&nbsp;<\/span><span data-ccp-props=\"{}\">&nbsp;<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Experience in two-sided marketplace businesses and\/or the research, data, or business information industry is preferred<\/span><span data-ccp-props=\"{}\">&nbsp;<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Strong analytical and research skills; ability to translate insights into actionable marketing strategies<\/span><span data-ccp-props=\"{}\">&nbsp;<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">Excellent written and verbal communication skills; ability to direct teams and partners toward strategic and creative outcomes<\/span><span data-ccp-props=\"{}\">&nbsp;<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"6\" data-aria-level=\"1\"><span data-contrast=\"auto\">Fluency in core mar-tech tools, including marketing automation, CRM, ABM, and analytics<\/span><span data-ccp-props=\"{}\">&nbsp;<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"7\" data-aria-level=\"1\"><span data-contrast=\"auto\">Experience managing multiple campaigns and initiatives across markets simultaneously, ensuring flawless execution<\/span><span data-ccp-props=\"{}\">&nbsp;<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"8\" data-aria-level=\"1\"><span data-contrast=\"auto\">Highly collaborative and results-oriented; ability to thrive in a fast-paced, matrixed, and global environment<\/span><span data-ccp-props=\"{}\">&nbsp;<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div class=\"content-pay-transparency\">\n<div class=\"pay-input\">\n<div class=\"description\">\n<p><strong>What We Offer:&nbsp;<\/strong><\/p>\n<p><strong>Benefits: <\/strong>All U.S. GLGers also have access to benefits such as<strong>:<\/strong><\/p>\n<ul>\n<li>Comprehensive medical, dental and vision coverage effective on your first day of employment<\/li>\n<li>Flexible paid time off. No pre-determined limits on vacation time,&nbsp;plus 10 company holidays<\/li>\n<li>401(k) and Roth 401(k) plans with an employer match (subject to annual limits &amp; vesting)<\/li>\n<li>Tuition reimbursement&nbsp;program for eligible courses including language skills courses<\/li>\n<li>Paid parental leave, adoption and surrogacy reimbursement<\/li>\n<li>Free wellbeing support with the Calm app,&nbsp;Maven&nbsp;and EAP, and free long-term therapy &amp; counselling assistance through Pathways<\/li>\n<li>Other work perks and benefits available based on final job location<\/li>\n<\/ul>\n<p><strong>Compensation:&nbsp;<\/strong>GLG is committed to fair and&nbsp;equitable compensation practices.&nbsp;Actual compensation is based&nbsp;on several factors that are unique to each candidate, including but not limited to skill set, depth&nbsp;of experience, certifications, and specific work location. Certain roles may also be eligible for incentive compensation.<\/p>\n<\/div>\n<div class=\"title\">The anticipated hiring base salary range for this role is:<\/div>\n<div class=\"pay-range\"><span>$121,500<\/span><span class=\"divider\">&mdash;<\/span><span>$160,000 USD<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"content-conclusion\">\n<p><strong>About GLG \/ Gerson Lehrman Group<\/strong><\/p>\n<\/p>\n<p>GLG is the world\u2019s leading platform for trusted human expertise. We connect global decision-makers\u2014from hedge fund managers and private equity partners to strategy leaders at Fortune 500s\u2014with the specific, authoritative voices required to answer their most critical questions.<\/p>\n<p>At GLG, you are an extension of our clients&#8217; core teams. You will work at the intersection of industries and global markets, navigating high-stakes challenges across the full spectrum of their strategic initiatives. Operating within the industry\u2019s most trusted research environment, you\u2019ll help our clients capture the nuanced perspectives that drive smarter, faster business outcomes.<\/p>\n<p>We are a global team of pragmatic problem-solvers who mirror the intensity of the markets we serve. If you are driven by intellectual curiosity and a bias toward action, join us in reinventing the industry we invented.<\/p>\n<p>Gerson Lehrman Group, Inc. (\u201cGLG\u201d) is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, race, religion, color, marital status, disability, gender, national origin, sexual orientation, veteran status, or any classification protected by federal, state, or local law.<\/p>\n<\/div>\n","protected":false},"template":"","meta":{"team":{"Corporate Functions":true}},"department":[1906],"offices":[1867],"team":[1890],"class_list":["post-120303","jobs","type-jobs","status-publish","hentry","department-marketing","offices-new-york","team-corporate-functions"],"_links":{"self":[{"href":"https:\/\/glginsights.com\/ko\/wp-json\/wp\/v2\/jobs\/120303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glginsights.com\/ko\/wp-json\/wp\/v2\/jobs"}],"about":[{"href":"https:\/\/glginsights.com\/ko\/wp-json\/wp\/v2\/types\/jobs"}],"wp:attachment":[{"href":"https:\/\/glginsights.com\/ko\/wp-json\/wp\/v2\/media?parent=120303"}],"wp:term":[{"taxonomy":"department","embeddable":true,"href":"https:\/\/glginsights.com\/ko\/wp-json\/wp\/v2\/department?post=120303"},{"taxonomy":"offices","embeddable":true,"href":"https:\/\/glginsights.com\/ko\/wp-json\/wp\/v2\/offices?post=120303"},{"taxonomy":"team","embeddable":true,"href":"https:\/\/glginsights.com\/ko\/wp-json\/wp\/v2\/team?post=120303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}