{"id":33787,"date":"2024-10-14T11:56:07","date_gmt":"2024-10-14T15:56:07","guid":{"rendered":"https:\/\/glg.tempsite.space\/articles\/to-rate-or-to-rank-that-is-the-survey-design-question-3\/"},"modified":"2025-10-21T12:35:05","modified_gmt":"2025-10-21T16:35:05","slug":"to-rate-or-to-rank-that-is-the-survey-design-question","status":"publish","type":"insight-article","link":"https:\/\/glginsights.com\/ko\/articles\/to-rate-or-to-rank-that-is-the-survey-design-question\/","title":{"rendered":"\uc124\ubb38\uc870\uc0ac \uc124\uacc4: \ud3c9\uac00\ud615\uacfc \uc21c\uc704\ud615"},"content":{"rendered":"<p><em>\ud3c9\uac00\ud615\uacfc \uc21c\uc704\ud615\uc740 \uac01\uae30 \ub2e4\ub978 \ub370\uc774\ud130\ub97c \uc218\uc9d1<\/em><\/p>\n<hr \/>\n<p>\ud3c9\uac00\ud615 \uc9c8\ubb38\uacfc \uc21c\uc704\ud615 \uc9c8\ubb38\uc740 \uc124\ubb38\uc870\uc0ac\uc5d0\uc11c \uac00\uc7a5 \ub9ce\uc774 \ubcfc \uc218 \uc788\ub294 \uc9c8\ubb38 \uc720\ud615\uc785\ub2c8\ub2e4. \uc774\ud574\ud558\uae30 \uc27d\uace0, \ube68\ub9ac\ub2f5\ud560 \uc218 \uc788\uc73c\uba70, \uc88b\uc740 \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ucd5c\uc801\uc758 \uc0ac\uc6a9 \uc0ac\ub840\ub294 \uac01\uae30 \ub2e4\ub974\uba70, \uc798\ubabb\ub41c \uc720\ud615\uc744\uc0ac\uc6a9\ud560 \uacbd\uc6b0 \uc870\uc0ac\uc640 \ubd84\uc11d\uc5d0 \uc0ac\uc6a9\ud560 \uc218 \uc5c6\ub294 \ud615\ud3b8\uc5c6\ub294 \ub370\uc774\ud130\ub97c \uc5bb\uac8c \ub420 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><strong>\ud3c9\uac00\ud615 \uc9c8\ubb38<\/strong><\/h3>\n<p>\ud3c9\uac00\ud615 \uc9c8\ubb38\uc5d0\uc11c\ub294 3\uc810, 5\uc810, \uc2ec\uc9c0\uc5b4 11\uc810 \ub9cc\uc810\uc758 \ucc99\ub3c4\ub97c \uc0ac\uc6a9\ud574, \uacb0\uacfc \ubc94\uc704\uc5d0\uc11c\uc758 \ub0b4 \uc704\uce58\ub97c \uac00\ub2a0\ud560 \uc218\uc788\uc2b5\ub2c8\ub2e4. \uc9c8\ubb38\uc5d0 \u2018~\uc810 \ub9cc\uc810\uc5d0\uc11c\u2019\ub77c\ub294 \ud45c\ud604\uc774 \ub4e4\uc5b4\uac14\ub2e4\uba74 \ud3c9\uac00\ud615 \uc9c8\ubb38\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc9c8\ubb38\uc740 \uc131\uacfc, \ud488\uc9c8, \uc911\uc694\ub3c4 \ub610\ub294 \ud6a8\uacfc\ub97c \uce21\uc815\ud558\uae30\uc5d0 \uc88b\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud558\uc9c0\ub9cc \ud3c9\uac00\ud615 \uc9c8\ubb38\uc5d0\ub294 \ud070 \ud55c\uacc4\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ub450 \uac1c\uc758 \uacbd\uc7c1 \uc81c\ud488\uc774\ub098 \ube0c\ub79c\ub4dc\uac00 \uac19\uc740 \uc810\uc218\ub97c \ubc1b\uc558\ub2e4\uba74, \uc5b4\ub290 \uac83\uc774 \uc120\ud638\ub418\ub294 \uac78\uae4c\uc694? \uc774 \ub458\uc740 \uc815\ub9d0 \ub3d9\ub4f1\ud55c \uc218\uc900\uc778 \uac78\uae4c\uc694? \uc544\ub2c8\uba74 \uc57d\uac04\uc758 \ub258\uc559\uc2a4\ub97c \ud48d\uae30\uba74 \uc751\ub2f5\uc790\uac00 \ub458 \uc911 \ud558\ub098\ub97c \uc120\ud0dd\ud558\uac8c \ub420\uae4c\uc694? \ud3c9\uac00\ud615 \uc9c8\ubb38\ub9cc \uac00\uc9c0\uace0\ub294 \uc54c \uc218 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><strong>\uc8fc\uc694 \uc720\ud615:<\/strong><\/h3>\n<p>\u2022 \uc810\uc218 \ud3c9\uac00\uc5d0\uc11c\ub294 \uc218\uce58 \ucc99\ub3c4\ub97c \ud65c\uc6a9\ud569\ub2c8\ub2e4. \uac00\uc7a5 \ub9ce\uc774 \uc0ac\uc6a9\ub418\ub294 \uac83\uc740 1~5\uc810 \ub610\ub294 0~10\uc810\uc774\uba70, \uc21c\ucd94\ucc9c \uace0\uac1d \uc9c0\uc218(NPS)\ub97c \ub300\ud45c\uc801\uc778 \uc608\ub85c \ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n\u2022 \ube48\ub3c4 \ud3c9\uac00\ub294 \ubc1c\uc0dd\uc774\ub098 \ud589\ub3d9\uc758 \ube48\ub3c4\ub97c \ubb3c\uc73c\uba70, \u2018\uc808\ub300 \uc544\ub2d8\u2019\uc5d0\uc11c \u2018\ud56d\uc0c1\u2019\uc758 \ucc99\ub3c4\ub85c \uad6c\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n\u2022 \ube44\uad50 \ud3c9\uac00\ub294 \u2018\ub354 \uc88b\uc74c\u2019, \u2018\ub354 \ub098\uc068\u2019\uacfc \uac19\uc740 \uc815\uc131\uc801 \ubcf4\uae30\ub97c \uc0ac\uc6a9\ud574 \ub450 \uac00\uc9c0 \ubcc0\uc218\ub97c \ud3c9\uac00\ud569\ub2c8\ub2e4.<br \/>\n\u2022 \ub9ac\ucee4\ud2b8 \ucc99\ub3c4\ub294 \uc751\ub2f5\uc790\uc5d0\uac8c \ud574\ub2f9 \uc9c0\ubb38\uc5d0 \uc5bc\ub9c8\ub098 \ub3d9\uc758\ud558\ub294\uc9c0 \ub610\ub294 \uadf8\ub807\uc9c0 \uc54a\uc740\uc9c0\ub97c \ubb3b\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud3c9\uac00\uc5d0\ub294 \uc5ec\ub7ec \ubc29\uc2dd\uc774 \uc874\uc7ac\ud569\ub2c8\ub2e4. \uc9c8\ubb38\uc5d0 \ub300\ud55c \ub2f5\ubcc0\uc744 \uac00\uc7a5 \uc798 \ub3c4\ucd9c\ud574\uc904 \ubc84\uc804\uc744 \uc120\ud0dd\ud558\uc138\uc694.<\/p>\n<h3><strong>\uc21c\uc704\ud615 \uc9c8\ubb38<\/strong><\/h3>\n<p>\uc0ac\ub78c\ub4e4\uc740 \uc21c\uc704\uac00 \ub192\uc744\uc218\ub85d \uc88b\uc544\ud569\ub2c8\ub2e4. 2019\ub144 \uac00\uc7a5 \uc7ac\ubbf8\uc788\uc5c8\ub358 \uc601\ud654\ub294 \ubb34\uc5c7\uc778\uac00\uc694? \uc5ed\ub300 \ucd5c\uc545\uc758 \ubc34\ub4dc10\uac1c\ub294 \uc5b4\ub514\uc778\uac00\uc694? \uc6b0\ub9ac\ub294 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ub300\uc0c1\uc744 \u2018\ucd5c\uace0\u2019 \ub610\ub294 \u2018\ucd5c\uc545\u2019\uc73c\ub85c \ub098\ub204\uc5b4 \uc0dd\uac01\ud569\ub2c8\ub2e4. \uc21c\uc704\ud615 \uc9c8\ubb38\uc774\ubc14\ub85c \uc774\ub97c \uc704\ud55c \uac83\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc9c8\ubb38\uc740 \uc5ec\ub7ec \ubcc0\uc218\uc758 \uc0c1\ub300\uc801 \uc21c\uc704\ub97c \ud30c\uc545\ud574\uc57c \ud560 \ub54c \uac00\uc7a5 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4.<br \/>\n\uc21c\uc704 \ucc45\uc815\uc740 \uc778\uac04\uc5d0\uac8c \ub9e4\uc6b0 \uc790\uc5f0\uc2a4\ub7ec\uc6b4 \uc77c\uc774\uae30 \ub54c\ubb38\uc5d0, \uc751\ub2f5\uc790\ub3c4 \uc27d\uac8c \uc774\ub7ec\ud55c \uc9c8\ubb38\uc744 \ud574\uc11d\ud558\uace0 \ub2f5\ud560 \uc218\uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud558\uc9c0\ub9cc \ubaa8\ub4e0 \uc9c8\ubb38 \uc720\ud615\uc5d0\ub294 \ud55c\uacc4\uac00 \uc788\uc2b5\ub2c8\ub2e4. 1\ub4f1\uacfc 2\ub4f1\uc758 \ucc28\uc774\ub294 \ubb34\uc5c7\uc77c\uae4c\uc694? 3\ub4f1\uacfc 4\ub4f1\uc758 \ucc28\uc774\ub294? \uc5b4\uca4c\uba74 \uc751\ub2f5\uc790\ub294 1\ub4f1\uacfc 2\ub4f1 \ubaa8\ub450\ub97c \ub611\uac19\uc774 \uc88b\uc544\ud574 \ub9d0 \uadf8\ub300\ub85c \ub3d9\uc804 \ub4a4\uc9d1\uae30\ub85c \uacb0\uc815\ud574\uc57c \ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub2e4\uc74c\uc73c\ub85c 3\ub4f1\ub3c4 \uad1c\ucc2e\uc9c0\ub9cc, 4\ub4f1\uc740 \uc7ac\uace0\uc758 \uc5ec\uc9c0\ub3c4 \uc5c6\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc21c\uc704\ud615 \uc9c8\ubb38\ub9cc\uc73c\ub85c\ub294 1\ub4f1\uacfc 2\ub4f1\uc758 \uadfc\uc18c\ud55c \ucc28\uc774\ub97c \ud3ec\ucc29\ud560 \uc218 \uc5c6\uace0, 3\ub4f1\uacfc 4\ub4f1 \uc0ac\uc774\uc758 \ud070 \uaca9\ucc28\ub3c4 \uc7a1\uc544\ub0bc \uc218\uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n<div class=\"page\" title=\"Page 17\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<h3><strong>\uac1c\uc120\ucc45: \ud655\uc2e4\ud55c \uc2b9\uc790 \ub610\ub294 \ud328\uc790 \uc120\uc815<\/strong><\/h3>\n<p>\uc774\ub7ec\ud55c \ub370\uc774\ud130 \uaca9\ucc28 \ubb38\uc81c\ub97c \ud574\uacb0\ud558\ub824\uba74 \uc751\ub2f5\uc790\uc5d0\uac8c \ucd5c\uc0c1\uc704 \ubcf4\uae30 3\uac1c\ub098 \ucd5c\ud558\uc704 \ubcf4\uae30 3\uac1c\ub97c \uace0\ub974\uac8c \ud558\uc138\uc694. \uc5ec\uc804\ud788 \uc21c\uc704 \uac04 \uaca9\ucc28\ub97c \ud3ec\ucc29\ud560 \uc218\ub294 \uc5c6\uc73c\ub098, \uc0c1\uad00\uc5c6\ub294 \uc21c\uc704\ub97c \uace0\ubbfc\ud558\uc9c0 \uc54a\uac8c \ub429\ub2c8\ub2e4.<\/p>\n<h3><strong>\ud544\uc694\ud558\uba74 \ud3c9\uac00\uc640 \uc21c\uc704 \ubaa8\ub450 \uc9c8\ubb38\ud558\uae30<\/strong><\/h3>\n<p>\ud3c9\uac00\ud615 \uc9c8\ubb38\uacfc \uc21c\uc704\ud615 \uc9c8\ubb38 \ubaa8\ub450 \uc751\ub2f5\uc790\uac00 \uc27d\uac8c \ub2f5\ud560 \uc218 \uc788\uc73c\ubbc0\ub85c, \uc124\ubb38\uc870\uc0ac\uc5d0\uc11c \ub450 \uac00\uc9c0\ub97c \ub2e4 \ubb3c\uc5b4\ub3c4 \uc751\ub2f5\uc790\uc5d0\uac8c \uc9c0\ub098\uce5c \ubd80\ub2f4\uc740 \ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc0c1\ub300\uc801 \uc21c\uc704\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc21c\uc704 \uac04 \uaca9\ucc28\ub3c4 \uc774\ud574\ud558\uace0 \uc2f6\ub2e4\uba74 \ub450 \uac00\uc9c0 \ubaa8\ub450 \uc9c8\ubb38\ud558\uc138\uc694.<\/p>\n<h3><strong>\ubcf4\ub108\uc2a4 \ud301: \ubaa8\ubc14\uc77c \ucd5c\uc801\ud654<\/strong><\/h3>\n<p>\ud3c9\uac00\ud615 \uc9c8\ubb38\uacfc \uc21c\uc704\ud615 \uc9c8\ubb38 \ubaa8\ub450 \ub2f5\ud558\uae30 \uc27d\uae34 \ud558\uc9c0\ub9cc, \ub300\ubd80\ubd84\uc758 \uc751\ub2f5\uc790\ub294 \uc804\ud654\ub85c \uc124\ubb38\uc870\uc0ac\uc5d0 \ucc38\uac00\ud569\ub2c8\ub2e4. \ud2b9\ud788 \uc18c\ube44\uc790 \uc124\ubb38\uc870\uc0ac\uc758 \uacbd\uc6b0 \uadf8\ub807\uc2b5\ub2c8\ub2e4. \uc804\ubb38\uac00 \ubaa8\uc9d1\ub2e8\uc5d0\uc11c\ub3c4 30%~40%\uac00\ub7c9\uc758 \uc751\ub2f5\uc790\uac00 \ub2e4\uc74c \ud68c\uc758\ub098 \uc7a5\uc18c\ub85c \uc774\ub3d9\ud558\ub294 \ub3d9\uc548 \uc804\ud654\ub85c \uc124\ubb38\uc870\uc0ac\uc5d0 \ucc38\uc5ec\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub7f0\ub370 \ud734\ub300\uc804\ud654\ub97c \uc0ac\uc6a9\ud560 \uacbd\uc6b0 \ub9ce\uc740 \ub370\uc774\ud130\ub97c \ud655\uc778\ud558\ub824\uba74 \uc55e\ub4a4\ub85c \uc790\uc8fc \ud654\uba74\uc744 \uc2a4\ud06c\ub864\ud574\uc57c \ud569\ub2c8\ub2e4. \uacf5\uae09\uc0ac 10\uacf3\uc758 \uc131\uacfc\ub97c \ud3c9\uac00\ud558\ub294 \uc218\uce58 \uc810\uc218 \ucc99\ub3c4(0~10)\ub97c \uc0dd\uac01\ud574\ubcf4\uc138\uc694. \ub9e4\ud2b8\ub9ad\uc2a4 \ud45c\uc5d0\uc11c \ud544\uc694\ub85c \ud558\ub294 \ub2f5\uc758 \uc218\ub294 10\uac1c\uc9c0\ub9cc, \ud45c\uc2dc\ud560 \ubcf4\uae30\uac00 100\uac1c\uc5d0 \ub2ec\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc5ec\uae30\uc11c \ubc18\ub4dc\uc2dc \uc9c0\ucf1c\uc57c \ud560 \uaddc\uce59\uc774 \uc788\ub294 \uac83\uc740 \uc544\ub2c8\uc9c0\ub9cc, \ud654\uba74 \ud06c\uae30\uc5d0 \ub530\ub77c \uc9c8\ubb38\uc774 \ub2e4\ub974\uac8c \ud45c\uc2dc\ub420 \uc218 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc5b8\uc81c\ub098 \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<h3><strong>\ud575\uc2ec \uc694\uc810<\/strong><\/h3>\n<p>\ud3c9\uac00\ud615 \uc9c8\ubb38\uc740 \ub2e4\ub978 \uc694\uc778\uacfc\ub294 \ubcc4\uac1c\ub85c \ud2b9\uc815 \ubcc0\uc218\uc5d0 \ub300\ud55c \uc0c1\uc138\ud55c \uc815\ubcf4\ub97c \uc5bb\uc744 \uc218 \uc788\uace0, \uc21c\uc704\ud615 \uc9c8\ubb38\uc740 \ubb34\uc5c7\uc774 \ucd5c\uace0\uc774\uace0, \ubb34\uc5c7\uc774 \ucd5c\uc545\uc778\uc9c0\uc5d0 \ub300\ud55c \ub2f5\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub458 \ub2e4 \ud544\uc694\ud558\ub2e4\uba74 \ub458 \ub2e4 \uc9c8\ubb38\ud558\uc138\uc694.<\/p>\n<hr \/>\n<h3><strong>\uc124\ubb38\uc870\uc0ac \uc2dc\ub9ac\uc988\uc758 \ub2e4\ub978 \uae00\ub3c4 \ud655\uc778\ud574 \ubcf4\uc138\uc694.<\/strong><\/h3>\n<ul>\n<li><a href=\"https:\/\/glginsights.com\/ko\/articles\/open-ended-survey-questions-user-discretion-advised\/\">\uc9c8\ubb38\uc9c0 \uc124\uacc4 <\/a><\/li>\n<li><a style=\"background-color: #ffffff; font-size: 1rem;\" href=\"https:\/\/glginsights.com\/ko\/articles\/let-your-survey-design-help-you\/\">\ud0c4\ud0c4\ud55c \uc124\ubb38\uc870\uc0ac \uc124\uacc4\uc758 \ud6a8\uacfc<\/a><\/li>\n<li><a style=\"background-color: #ffffff; font-size: 1rem;\" href=\"https:\/\/glginsights.com\/ko\/articles\/when-statistical-significance-just-isntsignificant\/\">\ud1b5\uacc4\uc801 \uc720\uc758\uc131\uc774 \ubd80\uc871\ud55c \uacbd\uc6b0<\/a><\/li>\n<li><a style=\"background-color: #ffffff; font-size: 1rem;\" href=\"https:\/\/glginsights.com\/ko\/articles\/the-top-8-tenets-of-survey-design\/\">\uc124\ubb38\uc870\uc0ac \uc124\uacc4\uc758 8\uc6d0\uce59<\/a><\/li>\n<li><a style=\"background-color: #ffffff; font-size: 1rem;\" href=\"https:\/\/glginsights.com\/ko\/articles\/are-you-running-the-right-survey-for-the-wrong-reason\/\">\uc124\ubb38\uc870\uc0ac\uc758 \uc62c\ubc14\ub978 \ubaa9\uc801<\/a><\/li>\n<li><a style=\"background-color: #ffffff; font-size: 1rem;\" href=\"https:\/\/glginsights.com\/ko\/articles\/are-you-running-the-right-survey-for-the-wrong-reason\/\">\uc120\ubcc4 \uc9c8\ubb38 \uc139\uc158\uc758 \ud568\uc815\uacfc \uc8fc\uc758\uc0ac\ud56d<\/a><\/li>\n<li><a style=\"background-color: #ffffff; font-size: 1rem;\" href=\"https:\/\/glginsights.com\/ko\/articles\/surveying-basics-the-right-way-to-reach-respondents\/\">\uc124\ubb38\uc870\uc0ac\uc758 \uae30\ucd08: \uc124\ubb38\uc870\uc0ac \ubc29\ubc95<\/a><\/li>\n<li><a style=\"background-color: #ffffff; font-size: 1rem;\" href=\"https:\/\/glginsights.com\/ko\/articles\/stop-letting-garbage-data-get-in-the-way-of-good-survey-results\/\">\ub098\uc05c \ub370\uc774\ud130 \uac78\ub7ec\ub0b4\uae30<\/a><\/li>\n<li><a style=\"background-color: #ffffff; font-size: 1rem;\" href=\"https:\/\/glginsights.com\/ko\/articles\/types-of-survey-questions-and-when-to-use-them\/\">\uc9c8\ubb38 \uc720\ud615 \ubc0f \uc0ac\uc6a9 \uc2dc\uc810<\/a><\/li>\n<\/ul>\n<hr \/>\n<h3><strong>Will Mellor, GLG Director of Surveys\u00a0<\/strong><\/h3>\n<p>Will Mellor\ub294 \ub6f0\uc5b4\ub09c \ud504\ub85c\uc81d\ud2b8 \uad00\ub9ac\uc790\ub85c \uad6c\uc131\ub41c \ud300\uc744 \uc774\ub04c\uba70 \ubd81\ubbf8 \uc804\uc5ed\uc758 \uae08\uc735\ud68c\uc0ac\ub97c \ub300\uc0c1\uc73c\ub85c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\uc758 \ud300\uc740 \ucd08\uc548\uc5d0\uc11c\ubd80\ud130 \ucd5c\uc885 \uacb0\uacfc\ubb3c\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \uc124\ubb38\uc870\uc0ac\ub97c \ucc98\uc74c\ubd80\ud130 \ub05d\uae4c\uc9c0 \uad00\ub9ac\ud569\ub2c8\ub2e4. Will\uc740 \uc124\ubb38\uc870\uc0ac \uc124\uacc4 \ubc0f \ub9ac\uc11c\uce58 \ubfd0\ub9cc \uc544\ub2c8\ub77c GLG \uc790\ubb38\uc704\uc6d0\uacfc \uc18c\ube44\uc790 \uc9d1\ub2e8 \uad00\ub828 \uc804\ubb38\uac00\uc774\uae30\ub3c4 \ud569\ub2c8\ub2e4. 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