{"id":33672,"date":"2024-08-21T12:02:01","date_gmt":"2024-08-21T16:02:01","guid":{"rendered":"https:\/\/glg.tempsite.space\/articles\/what-type-of-survey-do-you-need-3\/"},"modified":"2025-10-21T12:35:04","modified_gmt":"2025-10-21T16:35:04","slug":"what-type-of-survey-do-you-need","status":"publish","type":"insight-article","link":"https:\/\/glginsights.com\/ko\/articles\/what-type-of-survey-do-you-need\/","title":{"rendered":"\uc124\ubb38\uc870\uc0ac\uc758 \uc720\ud615"},"content":{"rendered":"<p><em>\uc124\ubb38\uc870\uc0ac\uc758 \uc720\ud615\uc744 \uc774\ud574\ud574\uc57c \ud6a8\uacfc\uc801 \ud65c\uc6a9 \uac00\ub2a5<\/em><\/p>\n<hr \/>\n<p>\uc124\ubb38\uc870\uc0ac\ub294 \uc8fc\uc81c, \uc0b0\uc5c5, \uae30\uc5c5, \ubaa8\uc9d1\ub2e8 \ub4f1\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uc744 \uc218 \uc788\ub294 \uc88b\uc740 \uc218\ub2e8\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc798\ubabb\ub41c \uc124\ubb38\uc870\uc0ac\ub85c \ud06c\uac8c \uc7ac\uc6d0\uc744 \ub0ad\ube44\ud558\uac8c \ub418\ub294 \uacbd\uc6b0\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub807\ub2e4\uba74 \uc5b4\ub5bb\uac8c \ud574\uc57c \uc124\ubb38\uc870\uc0ac\ub97c \uc0dd\uc0b0\uc801\uc73c\ub85c \ud65c\uc6a9\ud560 \uc218 \uc788\uc744\uae4c\uc694?<br \/>\n\uc124\ubb38\uc870\uc0ac\ub97c \ud1b5\ud574 \ub0b4\uac00 \uc544\uc9c1 \ubaa8\ub974\uac70\ub098 \ub2e4\ub978 \uc218\ub2e8\uc73c\ub85c\ub294 \ud655\uc778\ud560 \uc218 \uc5c6\ub294 \uc815\ubcf4\ub97c \uc5bb\uc744 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uac00\uc124\uc744 \ucd5c\uc885\uc801\uc73c\ub85c \ud655\uc778\ud55c\ub2e4\uae30 \ubcf4\ub2e4\ub294 \uc2dc\ud5d8\ud558\ub294 \ubaa9\uc801\uc73c\ub85c \uc0ac\uc6a9\ud574\uc57c \ud569\ub2c8\ub2e4. \uc124\ubb38\uc870\uc0ac\ub97c \ud1b5\ud574 \uc54c\uace0 \uc2f6\uc740 \uc815\ubcf4\uac00 \ubb34\uc5c7\uc778\uc9c0 \ubaa8\ub978\ub2e4\uba74 \uacb0\uacfc\uc5d0\uc11c \uc5bb\uc744 \uc218 \uc788\ub294 \uac83\ub3c4 \uac70\uc758 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uba3c\uc800 \uc124\ubb38\uc870\uc0ac\uc758 \ubaa9\uc801\uc744 \uace0\ub824\ud55c \ud6c4, \uc5b4\ub5a4 \uc124\ubb38\uc870\uc0ac \uc720\ud615\uc774 \uac00\uc7a5 \uc88b\uc744\uc9c0 \uacb0\uc815\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p><strong>\uc5ec\uae30\uc11c\ub294 \uac00\uc7a5 \uc77c\ubc18\uc801\uc778 6\uac00\uc9c0 \uc124\ubb38\uc870\uc0ac \uc720\ud615\uacfc \uc720\ud615\ubcc4\ub85c \uc5bb\uc744 \uc218 \uc788\ub294 \uc815\ubcf4\uc5d0 \ub300\ud574 \uc54c\uc544\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/strong><\/p>\n<ol>\n<li><strong>\uc18c\ube44\uc790\uc815\uc11c \uc124\ubb38\uc870\uc0ac, \uc21c\ucd94\ucc9c\uace0\uac1d\uc9c0\uc218(NPS) \uc124\ubb38\uc870\uc0ac, \ube0c\ub79c\ub4dc\uc790\uc0b0 \uc124\ubb38\uc870\uc0ac.<\/strong> \uc18c\ube44\uc790, \uace0\uac1d, \uc9c1\uc6d0\uc774 \uc6b0\ub9ac \ud68c\uc0ac\uc5d0 \ub300\ud574 \uc5b4\ub5bb\uac8c \uc0dd\uac01\ud558\ub294\uc9c0\ub294 \uc911\uc694\ud569\ub2c8\ub2e4. \uc774\ub4e4\uc740 \uc6b0\ub9ac \ud68c\uc0ac \ube0c\ub79c\ub4dc\ub97c \uc88b\uc544\ud560\uae4c\uc694? \uc2eb\uc5b4\ud560\uae4c\uc694? \uc124\ubb38\uc870\uc0ac\ub97c \ud65c\uc6a9\ud558\uba74 \ube0c\ub79c\ub4dc\uc758 \uac00\uce58\uc640 \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uc7a0\uc7ac\uace0\uac1d\uc758 \uc778\uc2dd\uc744 \uc815\ub7c9\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uc2dc\uc7a5\uc810\uc720\uc728 \uc124\ubb38\uc870\uc0ac.<\/strong>\u00a0\uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc758 \uc5c5\uacc4 \uc810\uc720\uc728\uc744 \uc798 \ubaa8\ub978\ub2e4\uba74, \uce5c\uc219\ub3c4 \ubc0f \uc0ac\uc6a9\ubc95\uc5d0 \ub300\ud55c \uad11\ubc94\uc704\ud55c \uc9c8\ubb38\uc744 \ub358\uc838 \uc2dc\uc7a5\uc810\uc720\uc728\uc744 \uac00\ub2a0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uacbd\uc7c1\uc0ac \ubd84\uc11d \uc124\ubb38\uc870\uc0ac.<\/strong>\u00a0\ud0c0\uc0ac \ub300\ube44 \uc790\uc0ac \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\uc758 \uacbd\uc7c1\ub825\uc740 \uc5b4\ub5a0\ud55c\uac00\uc694? \uc2dc\uc7a5\uc810\uc720\uc728\uc740 \uc5b4\ub5bb\uac8c \ubcc0\ud558\uace0 \uc788\ub098\uc694? \uace0\uac1d\uc740 \uc5b4\ub5a4 \uae30\uc900\uc73c\ub85c \uacb0\uc815\uc744 \ub0b4\ub9ac\ub098\uc694? \uc774\ub7ec\ud55c \uc9c8\ubb38\uc744 \ud1b5\ud574 \uc790\uc0ac \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\ub97c \uc2dc\uc7a5\uc5d0\uc11c \uc5b4\ub5bb\uac8c \ud3ec\uc9c0\uc154\ub2dd\ud558\uba74 \uc88b\uc744\uc9c0 \uc774\ud574\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uacbd\uc7c1\ubd84\uc11d \uc124\ubb38\uc870\uc0ac\ub97c \uc2e4\uc2dc\ud558\uba74 \uc774\ub7ec\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\ucc44\ub110 \uc810\uac80 \uc124\ubb38\uc870\uc0ac.<\/strong>\u00a0\uc9c1\uc811\uc801\uc73c\ub85c \uae30\uc5c5\uc744 \ud3c9\uac00\ud558\ub294 \ub300\uc2e0 \uacf5\uae09\ub9dd\uacfc \uc720\ud1b5\ub9dd\uc744 \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uacf5\uae09\uc0ac\ub098 \ubb3c\ub958 \ud611\ub825\uc0ac\uac00 \uc81c\ud488\uc744 \uc5b4\ub5bb\uac8c \ud3c9\uac00\ud558\ub294\uc9c0\ub97c \uc54c\uba74, \ud0c0\uac9f \uc5c5\uccb4, \ud574\ub2f9 \uc5c5\uccb4\uc758 \uc6b4\uc601 \ubc29\uc2dd \ubc0f \uc5c5\uacc4 \ub0b4 \uc2e4\uc801\uc5d0 \ub300\ud574\uc11c\ub3c4 \ud3ec\uad04\uc801\uc73c\ub85c \uc774\ud574\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\ud3c9\uac00 \uc124\ubb38\uc870\uc0ac.<\/strong>\u00a0\ud604\uc7ac \uc0c1\ud669\uc740 \uc5b4\ub5a0\ud55c\uac00\uc694? \uc5b4\ub5a4 \ubc29\ubc95\uc774 \ud6a8\uacfc\uc801\uc774\uace0, \uc5b4\ub5a4 \ubc29\ubc95\uc740 \ud6a8\uacfc\uc801\uc774\uc9c0 \ubabb\ud55c\uac00\uc694? \uc774\ub7f0 \uc9c8\ubb38\uc5d0 \ub300\ud55c \ub2f5\uc744 \uc27d\uace0 \ube60\ub974\uac8c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud3c9\uac00 \uc124\ubb38\uc870\uc0ac\ub294 \ubcf4\ud1b5 \uc0ac\uc5c5\uc131\uacfc \ubc0f \uc9c1\uc6d0\uc758 \ucc38\uc5ec \uc218\uc900\uc744 \uce21\uc815\ud558\uace0, \ub2e4\uc591\ud55c \ud504\ub85c\uc81d\ud2b8\uc5d0 \ub300\ud55c \ud53c\ub4dc\ubc31\uc744 \uc5bb\uac70\ub098, \uc81c\uc548\uc744 \uc218\ub834\ud558\uae30 \uc704\ud574 \uae30\uc5c5 \ub0b4\uc5d0\uc11c \uc0ac\uc6a9\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc124\ubb38\uc870\uc0ac\ub97c \ucd5c\ub300\ud55c \ud65c\uc6a9\ud558\ub824\uba74 \ub9ce\uc740 \uc774\ub4e4\uacfc \uacb0\uacfc\ub97c \uacf5\uc720\ud558\uace0, \uc751\ub2f5\uc744 \ud1a0\ub300\ub85c \ud55c \ud589\uc815\uc801 \uc870\uce58\uac00 \uc218\ubc18\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4. \ud3c9\uac00 \uc124\ubb38\uc870\uc0ac\ub97c \uc0ac\uc6a9\ud558\uba74 \uc81c\ud488 \uae30\ub2a5\uc5d0 \ub300\ud55c \uc778\uc2dd\ub3c4 \uc2dc\ud5d8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uc804\ub7b5\uae30\ud68d \uc124\ubb38\uc870\uc0ac.<\/strong>\u00a0\ud3c9\uac00 \uc124\ubb38\uc870\uc0ac\uc640 \ub9c8\ucc2c\uac00\uc9c0\ub85c \uc804\ub7b5\uae30\ud68d \uc124\ubb38\uc870\uc0ac\ub97c \ud1b5\ud574\uc11c\ub3c4 \uacc4\ud68d\uc548\uc5d0 \ub300\ud55c \ud53c\ub4dc\ubc31\uc744 \uc218\uc9d1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uac00\uc7a5 \ud070 \ucc28\uc774\uc810\uc740 \uc804\ub7b5\uae30\ud68d \uc124\ubb38\uc870\uc0ac\ub294 \uac70\uc758 \ub0b4\ubd80\uc6a9\uc73c\ub85c \ud65c\uc6a9\ub41c\ub2e4\ub294 \uc810\uc785\ub2c8\ub2e4. \uc751\ub2f5\uc790\ub294 \uac01 \uc804\ub7b5\uae30\ud68d\uc548\uc5d0 \ub300\ud55c \uc0c1\ub300\uc801 \uc911\uc694\uc131\uc744 \ud3c9\uac00\ud558\uace0 \uc21c\uc704\ub97c \ub9e4\uae38 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc804\ub7b5\uae30\ud68d \uc124\ubb38\uc870\uc0ac\ub97c \ud1b5\ud574 \uc751\ub2f5\uc790\ub294 \uc0ac\uc5c5 \ubc1c\uc804\uc5d0 \uae30\uc5ec\ud588\ub2e4\ub294 \ub290\ub08c\uc744 \ubc1b\uac8c \ub429\ub2c8\ub2e4. \uc9c1\uc6d0\uc758 \uc9c0\uc9c0\ub294 \ubaa8\ub4e0 \uc804\ub7b5\uae30\ud68d \uacfc\uc815\uc5d0\uc11c \ub9e4\uc6b0 \uc911\uc694\ud55c \uc694\uc18c\uc785\ub2c8\ub2e4.<\/li>\n<\/ol>\n<p>\uc774\uc81c \uccab\uc9f8, \uc124\ubb38\uc870\uc0ac\uac00 \ud604 \uc870\uc0ac \ubaa9\uc801\uc5d0 \uc801\ud569\ud55c\uc9c0, \ub458\uc9f8, \uc801\ud569\ud558\ub2e4\uba74 \uc870\uc0ac \ubaa9\uc801\uc744 \ub2ec\uc131\ud558\uae30\uc5d0 \uac00\uc7a5 \uc801\ud569\ud55c \uc124\ubb38\uc870\uc0ac \uc720\ud615\uc740 \ubb34\uc5c7\uc778\uc9c0\ub97c \uacb0\uc815\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<hr \/>\n<p><strong>\uc124\ubb38\uc870\uc0ac \uc2dc\ub9ac\uc988\uc758 \ub2e4\ub978 \uae00\ub3c4 \ud655\uc778\ud574 \ubcf4\uc138\uc694.<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/glginsights.com\/ko\/articles\/the-top-8-tenets-of-survey-design\/\">\uc124\ubb38\uc870\uc0ac \uc124\uacc4\uc758 8\uc6d0\uce59<\/a><\/li>\n<li><a href=\"https:\/\/glginsights.com\/ko\/articles\/are-you-running-the-right-survey-for-the-wrong-reason\/\">\uc124\ubb38\uc870\uc0ac\uc758 \uc62c\ubc14\ub978 \ubaa9\uc801<\/a><\/li>\n<li><a href=\"https:\/\/glginsights.com\/ko\/articles\/why-the-screener-section-of-your-survey-is-compromising-your-results\/\">\uc120\ubcc4 \uc9c8\ubb38 \uc139\uc158\uc758 \ud568\uc815\uacfc \uc8fc\uc758\uc0ac\ud56d<\/a><\/li>\n<\/ul>\n<p><a href=\"https:\/\/glginsights.com\/ko\/surveys\/\">GLG \uc124\ubb38\uc870\uc0ac<\/a>\uc5d0 \ub300\ud574 \ub354 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uace0 \uc801\uc808\ud55c \ub300\uc0c1\uc5d0 \ub3c4\ub2ec\ud558\uc5ec \ub9ac\uc11c\uce58 \ub2c8\uc988\ub97c \ucda9\uc871\ud558\ub294 \uc124\ubb38\uc870\uc0ac\ub97c \uc2e4\uc2dc\ud558\uc138\uc694.<\/p>\n<hr \/>\n<p><strong>Will Mellor, GLG Director of Surveys\u00a0<\/strong><\/p>\n<p>Will Mellor\ub294 \ub6f0\uc5b4\ub09c \ud504\ub85c\uc81d\ud2b8 \uad00\ub9ac\uc790\ub85c \uad6c\uc131\ub41c \ud300\uc744 \uc774\ub04c\uba70 \ubd81\ubbf8 \uc804\uc5ed\uc758 \uae08\uc735\ud68c\uc0ac\ub97c \ub300\uc0c1\uc73c\ub85c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\uc758 \ud300\uc740 \ucd08\uc548\uc5d0\uc11c\ubd80\ud130 \ucd5c\uc885 \uacb0\uacfc\ubb3c\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \uc124\ubb38\uc870\uc0ac\ub97c \ucc98\uc74c\ubd80\ud130 \ub05d\uae4c\uc9c0 \uad00\ub9ac\ud569\ub2c8\ub2e4. Will\uc740 \uc124\ubb38\uc870\uc0ac \uc124\uacc4 \ubc0f \ub9ac\uc11c\uce58 \ubfd0\ub9cc \uc544\ub2c8\ub77c GLG \uc790\ubb38\uc704\uc6d0\uacfc \uc18c\ube44\uc790 \uc9d1\ub2e8 \uad00\ub828 \uc804\ubb38\uac00\uc774\uae30\ub3c4 \ud569\ub2c8\ub2e4. GLG \uc785\uc0ac \uc804\uc5d0\ub294 \uacbd\uc81c \ucee8\uc124\ud305 \uadf8\ub8f9\uc758 \ubd80\uc0ac\uc7a5\uc744 \uc5ed\uc784\ud558\uba70 \uacf5\uacf5\uacfc \ubbfc\uac04 \ubd80\ubb38\uc758 \uace0\uac1d\uc0ac\ub97c \ub300\uc0c1\uc73c\ub85c \uacbd\uc81c \uc601\ud5a5 \ubaa8\ub378\uc744 \uc124\uacc4\ud558\uae30\ub3c4 \ud588\uc2b5\ub2c8\ub2e4. \uad6d\uc81c\uacbd\uc601 \ubc0f \uae08\uc735 \ud559\uc0ac \ud559\uc704\uc640 \uc751\uc6a9 \uacbd\uc81c\ud559 \uc11d\uc0ac \ud559\uc704\ub97c \ubcf4\uc720\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<hr \/>\n<p>GLG \uc124\ubb38\uc870\uc0ac\uc5d0 \uad00\ud574 \uad81\uae08\ud55c \uc810\uc774 \uc788\uc73c\uc2dc\ub2e4\uba74 GLG\uc5d0 \ubb38\uc758\ud558\uc5ec \uc124\ubb38\uc870\uc0ac\ud300\uacfc \uc0c1\ub2f4\ud558\uc138\uc694.<\/p>\n","protected":false},"author":9,"featured_media":14411,"template":"","insight-type":[1737],"insights-tag":[1629],"insights-category":[1852],"class_list":["post-33672","insight-article","type-insight-article","status-publish","has-post-thumbnail","hentry","insight-type-article","insights-tag-survey-best-practices-ko","insights-category-surveys-qualitative-research-content"],"_links":{"self":[{"href":"https:\/\/glginsights.com\/ko\/wp-json\/wp\/v2\/insight-article\/33672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glginsights.com\/ko\/wp-json\/wp\/v2\/insight-article"}],"about":[{"href":"https:\/\/glginsights.com\/ko\/wp-json\/wp\/v2\/types\/insight-article"}],"author":[{"embeddable":true,"href":"https:\/\/glginsights.com\/ko\/wp-json\/wp\/v2\/users\/9"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glginsights.com\/ko\/wp-json\/wp\/v2\/media\/14411"}],"wp:attachment":[{"href":"https:\/\/glginsights.com\/ko\/wp-json\/wp\/v2\/media?parent=33672"}],"wp:term":[{"taxonomy":"insight-type","embeddable":true,"href":"https:\/\/glginsights.com\/ko\/wp-json\/wp\/v2\/insight-type?post=33672"},{"taxonomy":"insights-tag","embeddable":true,"href":"https:\/\/glginsights.com\/ko\/wp-json\/wp\/v2\/insights-tag?post=33672"},{"taxonomy":"insights-category","embeddable":true,"href":"https:\/\/glginsights.com\/ko\/wp-json\/wp\/v2\/insights-category?post=33672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}