{"id":105872,"date":"2025-07-23T17:06:26","date_gmt":"2025-07-23T21:06:26","guid":{"rendered":"https:\/\/glginsights.com\/articles\/product-message-testing\/"},"modified":"2025-10-23T12:14:41","modified_gmt":"2025-10-23T16:14:41","slug":"product-message-testing","status":"publish","type":"insight-article","link":"https:\/\/glginsights.com\/ko\/articles\/product-message-testing\/","title":{"rendered":"\uc81c\ud488 \uba54\uc2dc\uc9c0 \ud14c\uc2a4\ud2b8: \uc2dc\uc7a5\uc5d0\uc11c \ud1b5\ud558\ub294 B2B \uba54\uc2dc\uc9c0\ub97c \ub9cc\ub4dc\ub294 \ubc95"},"content":{"rendered":"<p><span data-ccp-props=\"{}\">\uace0\uac1d\uc758 \ud575\uc2ec \ubb38\uc81c\ub97c \ud574\uacb0\ud560 \uc218 \uc788\ub294 B2B \uc81c\ud488\uc744 \uac1c\ubc1c\ud588\uc74c\uc5d0\ub3c4, \ubcc4\ub2e4\ub978 \ud638\uc751\ub3c4 \uc5bb\uc9c0 \ubabb\ud558\uace0 \uc18c\uc911\ud55c \uae30\ud68c\ub97c \ub193\uce58\uace0 \uc788\uc9c0\ub294 \uc54a\ub098\uc694? \uc624\ub298\ub0a0 \uce58\uc5f4\ud55c \uacbd\uc7c1 \ud658\uacbd \uc18d\uc5d0\uc11c \uc628\uac16 \uc7a1\uc74c\uc744 \ub6ab\uace0 \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud574 \uc2dc\uc7a5\uc5d0\uc11c \uc131\uacf5\ud558\uae30\ub780 \uc27d\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span data-contrast=\"auto\">\uc5ec\uae30\uc11c \uc131\uacf5\uc758 \uc5f4\uc1e0\ub294 \ub9c9\uc5f0\ud55c \ucd94\uce21\uc5d0 \uc758\uc874\ud558\uc9c0 \uc54a\uace0 \ud0c0\uac9f \uace0\uac1d\uc758 \uae4a\uc740 \uacf5\uac10\uc744 \uc0b4 \uc218 \uc788\ub294 <strong>\uc81c\ud488 \uba54\uc2dc\uc9c0<\/strong>\ub97c \ub9cc\ub4dc\ub294 \ub370 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc774\ub97c \uac00\ub2a5\ud558\uac8c \ud558\ub294 \uac83\uc740 \uc804\ubb38\uac00 \uc8fc\ub3c4\uc758 <strong>\uc2dc\uc7a5\uc870\uc0ac<\/strong>\ub97c \uae30\ubc18\uc73c\ub85c \ud55c \ud0c4\ud0c4\ud55c <strong>\uc81c\ud488 \uba54\uc2dc\uc9c0 \uac1c\ubc1c<\/strong><strong>, \ud14c\uc2a4\ud2b8, \ucd5c\uc801\ud654<\/strong>\uc785\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">GLG\ub294 \ub2e4\uc591\ud55c \ub9ac\uc11c\uce58 \ubc29\ubc95\ub860\uc73c\ub85c <strong>\uba54\uc2dc\uc9c0 \uc804\ub7b5<\/strong>\uc744 \uac1c\ubc1c, \ud14c\uc2a4\ud2b8 \ubc0f \uac1c\uc120\ud568\uc73c\ub85c\uc368, \uace0\uac1d\uc0ac\uac00 \uc81c\ud488 \ub77c\uc774\ud504\uc0ac\uc774\ud074\uc5d0\uc11c \uc9c1\uba74\ud558\ub294 \ud575\uc2ec \uacfc\uc81c\ub97c \ud574\uacb0\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \uc774\ubc88 \uae00\uc5d0\uc11c\ub294 <strong>B2B \uc81c\ud488 \uba54\uc2dc\uc9c0 \ud14c\uc2a4\ud2b8<\/strong>\uc5d0 \uc0ac\uc6a9\ub418\ub294 \ub9ac\uc11c\uce58 \uc720\ud615\uacfc GLG\uac00 \uc9c0\uc6d0\ud55c \uc2e4\uc81c \uace0\uac1d \ud65c\uc6a9 \uc0ac\ub840\ub97c \uc18c\uac1c\ud558\uc5ec, \uc774\ub97c \ud1b5\ud574 \uc5b4\ub5bb\uac8c \uba85\ud655\uc131, \uc2e0\ub8b0\uc131, \uc2dc\uae09\uc131, \ub3c5\ucc3d\uc131, \uac00\uce58, \uad00\ub828\uc131\uc744 \ubaa8\ub450 \uac16\ucd98 \uba54\uc2dc\uc9c0\ub97c \uc644\uc131\ud560 \uc218 \uc788\ub294\uc9c0 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2><strong>\ud65c\uc6a9 \uc0ac\ub840: \ud575\uc2ec \uba54\uc2dc\uc9c0 \uacfc\uc81c \ud574\uacb0\u00a0<\/strong><\/h2>\n<p><span data-contrast=\"auto\">GLG\uc758 <strong>\uba54\uc2dc\uc9c0 \ud14c\uc2a4\ud2b8 \uc194\ub8e8\uc158<\/strong>\uc740 \uc81c\ud488 \ub77c\uc774\ud504\uc0ac\uc774\ud074 \uc804\ubc18\uc5d0 \uac78\uccd0 \ub2e4\uc591\ud55c \ud575\uc2ec \uace0\uac1d \ub2c8\uc988\ub97c \ucda9\uc871\ud558\uba70, \uc911\uc694\ud55c <strong>\uace0\uac1d \uc778\uc0ac\uc774\ud2b8<\/strong>\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\"><strong>\ucd08\uae30 \uba54\uc2dc\uc9c0 \uac1c\ubc1c:<\/strong> \uba54\uc2dc\uc9c0 \ud558\uc6b0\uc2a4(message house), \ud575\uc2ec \uba54\uc2dc\uc9c0 \ucd95, \ub610\ub294 \uba54\uc2dc\uc9c0 \ubb38\uad6c \ud6c4\ubcf4 \ub3c4\ucd9c\uc744 \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \uc815\uc131\uc801 \ub2e8\uacc4\ub85c \ucd08\uae30 <strong>\uc81c\ud488 \uac00\uce58 \uc81c\uc548<\/strong>\uc744 \uad6c\uccb4\ud654\ud558\ub294 \ub370 \uc911\uc810\uc744 \ub461\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\"><strong>\ucd9c\uc2dc \uc804 \uccb4\uacc4\ud654:<\/strong> \uc81c\ud488\ud300\/\uc81c\ud488 \ub9c8\ucf00\ud305\ud300\uacfc \uae34\ubc00\ud788 \ud611\ub825\ud558\uba70 \uc2dc\uc7a5 \uc9c4\ucd9c \uc804\ub7b5\uc744 \uc870\uc728\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ud6a8\uacfc\uc801\uc73c\ub85c \uc81c\ud488 \ud2b9\uc9d5\uc744 \uc804\ub2ec\ud560 \uc218 \uc788\ub294 \uc870\uc9c1 \ucc28\uc6d0\uc758 \ud50c\ub808\uc774\ubd81\uc744 \ub9cc\ub4e4\uc5b4, \uc2dc\uc7a5 \ub9ac\uc2a4\ud06c\ub97c \ucd5c\uc18c\ud654\ud558\uace0 \ucd9c\uc2dc ROI\ub97c \uadf9\ub300\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc815\ub7c9\uc801 \ub2e8\uacc4\ub85c \ucd9c\uc2dc \uc804 \ud6a8\uacfc\uc801\uc778 \uba54\uc2dc\uc9c0 \ud14c\ub9c8\ub97c \ud30c\uc545\ud558\uace0 \ubb38\uad6c\ub97c \ub2e4\ub4ec\ub294 \uc791\uc5c5\uc744 \uc9c4\ud589\ud569\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\"><strong>\uba54\uc2dc\uc9c0 \uc120\ubcc4:<\/strong>\u00a0\uc774 \ub2e8\uacc4\uc5d0\uc11c \uace0\uac1d\uc0ac\ub294 \ub300\uac1c \uac00\uc7a5 \uc6b8\ub9bc\uc744 \uc904 \uc218 \uc788\ub294 \uba54\uc2dc\uc9c0 \ucd95(\uadfc\uac70 \ud3ec\uc778\ud2b8 \ud3ec\ud568) \ud558\ub098\ub97c \uaf3d\uac70\ub098, \uacf5\uac10\ub3c4\ub97c \uae30\uc900\uc73c\ub85c \uba54\uc2dc\uc9c0 \ubb38\uad6c \ud6c4\ubcf4\ub97c \uc881\ud788\uac8c \ub429\ub2c8\ub2e4. \uc774\ub97c \uc704\ud574 \ubcf4\ud1b5 \uc815\ub7c9\uc801 \uc870\uc0ac\ub098 GLG\uc758 \uc628\ub77c\uc778 \ud1a0\ub860 \uac8c\uc2dc\ud310\uacfc \uac19\uc740 \uc815\ub7c9\u00b7\uc815\uc131 \ud63c\ud569 \ubc29\uc2dd\uc744 \ud65c\uc6a9\ud574, \ucd5c\uc885 \uba54\uc2dc\uc9c0\uac00 <strong>\uad6c\ub9e4\uc790 \ud398\ub974\uc18c\ub098<\/strong>\uc5d0 \ubd80\ud569\ud558\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2><b><span data-contrast=\"auto\"><strong>\ud6a8\uacfc\uc801\uc778 \uba54\uc2dc\uc9c0 \uc804\ub7b5 \uc218\ub9bd \ubc0f \uac1c\uc120\uc744 \uc704\ud55c \ub9ac\uc11c\uce58 \ubc29\ubc95<\/strong><\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">\ud6a8\uacfc\uc801\uc73c\ub85c \uc81c\ud488 <strong>\uba54\uc2dc\uc9c0<\/strong>\ub97c <strong>\ud14c\uc2a4\ud2b8<\/strong>\ud558\ub824\uba74 \uc815\ub7c9\u00b7\uc815\uc131 \ub9ac\uc11c\uce58 \uae30\ubc95\uc744 \ud568\uaed8 \uc0ac\uc6a9\ud574\uc57c \ud569\ub2c8\ub2e4. \uc0ac\uc804 \uc815\uc758\ud55c \uc9c8\ubb38\uc744 \ud1b5\ud574 \uba54\uc2dc\uc9c0\uc758 \uba85\ud655\uc131, \uc2e0\ub8b0\uc131, \uc2dc\uae09\uc131, \ub3c5\ucc3d\uc131, \uac00\uce58 \ubc0f \uad00\ub828\uc131\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ub3c4\ucd9c\ud569\ub2c8\ub2e4. GLG\ub294 \uba54\uc2dc\uc9c0 \uac1c\ubc1c \ubc0f \ucd5c\uc801\ud654\uc758 \ubaa8\ub4e0 \ub2e8\uacc4\uc5d0 \ub300\uc751\ud560 \uc218 \uc788\ub3c4\ub85d \uc885\ud569\uc801\uc778 \ubc29\ubc95\ub860\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc544\ub798\uc5d0\uc11c\ub294 4\uac00\uc9c0 \ud575\uc2ec \uc811\uadfc\ubc95\uacfc <strong>\uc2dc\uc7a5 \ub9ac\uc11c\uce58 \uc804\ub7b5<\/strong>\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ol>\n<li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\"><strong>\uc5c5\uacc4 \uc8fc\uc81c \uc804\ubb38\uac00\uac00 \uc9c4\ud589\ud558\ub294 \uc77c\ub300\uc77c \uc778\ud130\ubdf0<\/strong>\u00a0\uc2ec\uce35 \uc815\uc131 \uc778\ud130\ubdf0\ub97c \uc9c4\ud589\ud558\uba74, \uad6c\ub9e4\uc790\uc758 \uc778\uc2dd, \ud398\uc778 \ud3ec\uc778\ud2b8, \uba54\uc2dc\uc9c0 \uacf5\uac10\ub3c4\ub97c \uc138\ubc00\ud558\uac8c \uc0b4\ud3b4\ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. GLG \uc804\ubb38\uac00\ub294 \ud2b9\uc815 \uc601\uc5ed\uc744 \uae4a\uc774 \ud30c\uace0\ub4e4\uc5b4 \uc0dd\uc0dd\ud55c \uc751\ub2f5\uacfc \ud2b8\ub79c\uc2a4\ud06c\ub9bd\ud2b8\ub97c \ud655\ubcf4\ud558\uba70, \uc774\ub294 \ucd08\uae30 \uba54\uc2dc\uc9c0 \uac1c\ubc1c \ub2e8\uacc4\uc5d0\uc11c \ub9e4\uc6b0 \uc911\uc694\ud55c \uc790\ub8cc\uc785\ub2c8\ub2e4.\u00a0\uc77c\ub840\ub85c, <a href=\"https:\/\/glginsights.com\/case-studies\/rapid-message-testing\/\">GLG\uc758 \uace0\uac1d\uc0ac\uc778 \ud55c \uae30\uc220 \ub300\uae30\uc5c5<\/a>\uc740 \uc5c5\uacc4 \uc8fc\uc81c \uc804\ubb38\uac00\uc758 \ub3c4\uc6c0\uc744 \ubc1b\uc544 \uc8fc\uc694 \uc138\uadf8\uba3c\ud2b8\uc758 IT \uc758\uc0ac\uacb0\uc815\uc790 15\uba85\uacfc \uc804\ud654 \uc778\ud130\ubdf0\ub97c \uc9c4\ud589\ud574 \uc815\uc131\uc801 \uc778\uc0ac\uc774\ud2b8\ub97c \uc218\uc9d1 \ubc0f \ubd84\uc11d\ud560 \uc218 \uc788\uc5c8\uc73c\uba70, \uadf8 \uacb0\uacfc \uc81c\ud488 \uba54\uc2dc\uc9c0\uc758 \ubc29\ud5a5\uc131\uc5d0 \ub300\ud55c \ud655\uc2e4\ud55c \ud569\uc758\uc5d0 \ub3c4\ub2ec\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\"><strong>\uc5c5\uacc4 \uc8fc\uc81c \uc804\ubb38\uac00\uac00 \uc9c4\ud589\ud558\ub294 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9<\/strong>\u00a0\ud3ec\ucee4\uc2a4 \uadf8\ub8f9\uc740 \uc9d1\ub2e8\uc758 \uc0c1\ud638\uc791\uc6a9\uc744 \uc774\ud574\ud558\uace0 \uacf5\ud1b5\ub41c \uc2dc\uac01\uc744 \ud30c\uc545\ud558\ub294 \ub370 \uc88b\uc73c\uba70, \uba54\uc2dc\uc9c0 \uc804\ub7b5\uc744 \uc911\uc2ec\uc73c\ub85c \ud55c \ud1a0\ub860\uc744 \uc720\ub3c4\ud569\ub2c8\ub2e4. \uc774\ub294 \ucd08\uae30 \uba54\uc2dc\uc9c0 \uac1c\ubc1c\uc740 \ubb3c\ub860, <strong>\uc81c\ud488 \uac00\uce58 \uc81c\uc548<\/strong>\uacfc \uae30\ub2a5\uc744 \uc798 \uc774\ud574\ud55c \ub2e8\uacc4\uc5d0\uc11c \uac15\ub825\ud55c \uba54\uc2dc\uc9c0 \uc804\ub7b5\uc744 \ubaa8\uc0c9\ud558\ub294 \ub370\uc5d0\ub3c4 \uc720\uc6a9\ud569\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\"><strong>\uc628\ub77c\uc778 \ud1a0\ub860 \uac8c\uc2dc\ud310:<\/strong>\u00a0\uc628\ub77c\uc778 \ud1a0\ub860 \uac8c\uc2dc\ud310\uc740 \ud0c0\uac9f \ub300\uc0c1\uc73c\ub85c\ubd80\ud130 \uc7a5\uae30\uac04\uc5d0 \uac78\uccd0 \uc815\uc131\uc801\uc778 \ud53c\ub4dc\ubc31\uc744 \uc218\uc9d1\ud560 \uc218 \uc788\ub294 \uc720\uc5f0\ud55c \ud50c\ub7ab\ud3fc\uc73c\ub85c, \uba54\uc2dc\uc9c0 \ucf58\uc149\ud2b8\uc5d0 \ub300\ud55c \uae4a\uc774 \uc788\ub294 \ub300\ud654\uc640 \ubc18\ubcf5\uc801\uc778 \ud53c\ub4dc\ubc31 \uc218\ub834\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4. \ucd08\uae30 <strong>\uba54\uc2dc\uc9c0 \uac1c\ubc1c<\/strong> \ub2e8\uacc4 \ubc0f \uc804\ub7b5 <strong>\uba54\uc2dc\uc9c0 \uc811\uadfc\ubc95<\/strong> \ud0d0\uc0c9\uc5d0 \ub9e4\uc6b0 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4.\u00a0\uc608\ub97c \ub4e4\uc5b4,\u00a0<a href=\"https:\/\/glginsights.com\/case-studies\/use-discussion-boards-to-test-your-messaging\/\">\ud55c GLG \uace0\uac1d\uc0ac\ub294 \ud1a0\ub860 \uac8c\uc2dc\ud310\uc744 \ud65c\uc6a9<\/a>\ud574 6\uac1c\uc758 \ube44\uc804 \ubb38\uad6c\ub97c \ud14c\uc2a4\ud2b8\ud568\uc73c\ub85c\uc368, \ud0c0\uac9f \ub300\uc0c1\uc758 \ubbf8\ub798 \uae30\ub300\uc5d0 \ubd80\ud569\ud558\ub294 \uba54\uc2dc\uc9c0\uac00 \ubb34\uc5c7\uc778\uc9c0 \ub354 \uc798 \uc774\ud574\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\"><span data-contrast=\"auto\"><span data-contrast=\"auto\"><span data-contrast=\"auto\"><span data-contrast=\"auto\"><strong>MaxDiff \ubd84\uc11d\uc744 \ud3ec\ud568\ud55c \uc815\ub7c9 \uc124\ubb38\uc870\uc0ac<\/strong>\u00a0\uc815\ub7c9\u00a0<a href=\"https:\/\/glginsights.com\/ko\/surveys\/\">\uc124\ubb38\uc870\uc0ac<\/a>\ub294 \ud3ed\ub113\uc740 \ub300\uc0c1\uc73c\ub85c\ubd80\ud130 \uba54\uc2dc\uc9c0 \uacf5\uac10\ub3c4, \ub9e4\ub825\ub3c4, \uba85\ud655\uc131\uc5d0 \ub300\ud55c \ud1b5\uacc4\uc801\uc73c\ub85c \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uc778\uc0ac\uc774\ud2b8\ub97c \uc218\uc9d1\ud574, \ub370\uc774\ud130 \ud30c\uc77c, \uad50\ucc28\ubd84\uc11d(cross-tab), \uc778\ud130\ub799\ud2f0\ube0c \ub300\uc2dc\ubcf4\ub4dc\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.\u00a0\uc815\ub7c9 \uc124\ubb38\uc5d0 \uc790\uc8fc \ud1b5\ud569\ub418\ub294 <a href=\"https:\/\/glginsights.com\/articles\/guide-to-maxdiff-analysis\/\">MaxDiff<\/a>(Maximum Differential Scaling)\ub294 \uc751\ub2f5\uc790\uc5d0\uac8c \uc120\ud0dd\uc744 \uac15\uc81c\ud574 \uae30\ub2a5\uacfc \ud61c\ud0dd\uc758 \uc0c1\ub300\uc801 \uc911\uc694\ub3c4\ub97c \uce21\uc815\ud558\uace0, \uba85\ud655\ud55c \uc120\ud638 \uc704\uacc4\ub97c \uc81c\uacf5\ud558\ub294 \ubc29\ubc95\uc785\ub2c8\ub2e4. GLG\ub294 MaxDiff\ub97c \ud65c\uc6a9\ud574 \uc5ec\ub7ec \ud6c4\ubcf4 \uc911\uc5d0\uc11c \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \uc81c\ud488 \uae30\ub2a5\uc744 \ucc3e\uc544\ub0b4\uace0, \uc774\ub97c \ub3c5\uc790\uc801\uc778 \u2018Demand Space\u2019 \uc194\ub8e8\uc158\uc5d0 \uc801\uc6a9\ud558\uc5ec \ubbf8\ucda9\uc871 \uace0\uac1d \ub2c8\uc988\ub97c \uc815\ud655\ud788 \ud30c\uc545\ud568\uc73c\ub85c\uc368, \ud5a5\ud6c4 \uc81c\ud488 \uac1c\uc120\uc774\ub098 \ucd9c\uc2dc \ubc29\ud5a5\uc744 \uc81c\uc2dc\ud569\ub2c8\ub2e4.<\/span><\/span><\/span><\/span><\/span><br \/>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<thead>\n<tr>\n<th style=\"border: 1px solid #ccc; padding: 12px; background-color: #f2f2f2; text-align: left;\"><strong>\ubc29\ubc95<\/strong><\/th>\n<th style=\"border: 1px solid #ccc; padding: 12px; background-color: #f2f2f2; text-align: left;\"><strong>\ud65c\uc6a9 \uc2dc\uc810<\/strong><\/th>\n<th style=\"border: 1px solid #ccc; padding: 12px; background-color: #f2f2f2; text-align: left;\"><strong>\ud65c\uc6a9 \ubc29\ubc95<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"border: 1px solid #ccc; padding: 12px;\">\uc5c5\uacc4 \uc8fc\uc81c \uc804\ubb38\uac00\uac00 \uc9c4\ud589\ud558\ub294 \uc77c\ub300\uc77c \uc778\ud130\ubdf0<\/td>\n<td style=\"border: 1px solid #ccc; padding: 12px;\">\uba54\uc2dc\uc9c0 \ud558\uc6b0\uc2a4(message house), \ud575\uc2ec \uba54\uc2dc\uc9c0 \ucd95, \ub610\ub294 \uba54\uc2dc\uc9c0 \ubb38\uad6c \ud6c4\ubcf4\ub97c \ubaa8\uc0c9\ud558\ub294 \ucd08\uae30 \uba54\uc2dc\uc9c0 \uac1c\ubc1c \ub2e8\uacc4.<\/td>\n<td style=\"border: 1px solid #ccc; padding: 12px;\">\uc2ec\uce35 \uc815\uc131 \uc778\ud130\ubdf0\ub97c \uc9c4\ud589\ud574, \uad6c\ub9e4\uc790\uc758 \uc778\uc2dd, \ud398\uc778 \ud3ec\uc778\ud2b8, \uba54\uc2dc\uc9c0 \uacf5\uac10\ub3c4\ub97c \uc138\ubc00\ud558\uac8c \ud0d0\uc0c9. \uc804\ubb38\uac00\uac00 \ud2b9\uc815 \uc601\uc5ed\uc744 \uae4a\uc774 \ud30c\uace0\ub4e4\uc5b4, \uc0dd\uc0dd\ud55c \uc751\ub2f5\uacfc \ud2b8\ub79c\uc2a4\ud06c\ub9bd\ud2b8 \ud655\ubcf4.<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ccc; padding: 12px;\">\uc5c5\uacc4 \uc8fc\uc81c \uc804\ubb38\uac00\uac00 \uc9c4\ud589\ud558\ub294 \ud3ec\ucee4\uc2a4 \uadf8\ub8f9<\/td>\n<td style=\"border: 1px solid #ccc; padding: 12px;\">\uc9d1\ub2e8\uc758 \uc0c1\ud638\uc791\uc6a9\uc744 \uc774\ud574\ud558\uace0 \uacf5\ud1b5\ub41c \uc2dc\uac01\uc744 \ud30c\uc545\ud560 \ub54c: \ucd08\uae30 \uba54\uc2dc\uc9c0 \uac1c\ubc1c\uc740 \ubb3c\ub860, \uc81c\ud488 \uac00\uce58 \uc81c\uc548\uacfc \uae30\ub2a5\uc744 \uc798 \uc774\ud574\ud55c \ub2e8\uacc4\uc5d0\uc11c \uac15\ub825\ud55c \uba54\uc2dc\uc9c0 \uc804\ub7b5\uc744 \ubaa8\uc0c9\ud558\ub294 \ub370\uc5d0\ub3c4 \uc720\uc6a9.<\/td>\n<td style=\"border: 1px solid #ccc; padding: 12px;\">\uba54\uc2dc\uc9c0 \uc804\ub7b5\uc5d0 \uad00\ud55c \ud1a0\ub860\uc744 \uc720\ub3c4\ud574 \uac1c\uc120 \uc601\uc5ed \ud30c\uc545.<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ccc; padding: 12px;\">\uc628\ub77c\uc778 \ud1a0\ub860 \uac8c\uc2dc\ud310<\/td>\n<td style=\"border: 1px solid #ccc; padding: 12px;\">\ud0c0\uac9f \ub300\uc0c1\uc73c\ub85c\ubd80\ud130 \uc7a5\uae30\uac04\uc5d0 \uac78\uccd0 \uc815\uc131\uc801\uc778 \ud53c\ub4dc\ubc31 \uc218\uc9d1 \uc2dc: \uba54\uc2dc\uc9c0 \uac1c\ubc1c \ub2e8\uacc4 \ubc0f \uc804\ub7b5 \uba54\uc2dc\uc9c0 \uc811\uadfc\ubc95 \ud0d0\uc0c9\uc5d0 \ub9e4\uc6b0 \ud6a8\uacfc\uc801.<\/td>\n<td style=\"border: 1px solid #ccc; padding: 12px;\">\uba54\uc2dc\uc9c0 \ucf58\uc149\ud2b8\uc5d0 \ub300\ud55c \uae4a\uc774 \uc788\ub294 \ub300\ud654\uc640 \ubc18\ubcf5\uc801\uc778 \ud53c\ub4dc\ubc31 \uc218\ub834\uc774 \uac00\ub2a5\ud55c \uc720\uc5f0\ud55c \ud50c\ub7ab\ud3fc \uc81c\uacf5.<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ccc; padding: 12px;\">MaxDiff \ubd84\uc11d\uc744 \ud3ec\ud568\ud55c \uc815\ub7c9 \uc124\ubb38\uc870\uc0ac<\/td>\n<td style=\"border: 1px solid #ccc; padding: 12px;\">\ucd9c\uc2dc \uc804 \uba54\uc2dc\uc9c0 \ud6a8\uacfc\ub97c \uac80\uc99d\ud558\uace0, \ud6a8\uacfc\uc801\uc778 \uba54\uc2dc\uc9c0 \ud14c\ub9c8\ub97c \ud30c\uc545\ud558\uba70, \uba54\uc2dc\uc9c0 \ubb38\uad6c\ub97c \ub2e4\ub4ec\uc5b4\uc57c \ud560 \ub54c.\u00a0<strong>MaxDiff<\/strong>\ub294 \uba85\ud655\ud558\uace0 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uc120\ud638\ub3c4 \uc704\uacc4\ub97c \ud30c\uc545\ud558\uace0, \uc5ec\ub7ec \ud6c4\ubcf4 \uc911\uc5d0\uc11c \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \uc81c\ud488 \uae30\ub2a5\uc744 \uc120\ubcc4\ud558\uba70, \ubbf8\ucda9\uc871 \uace0\uac1d \ub2c8\uc988\ub97c \uc815\ud655\ud788 \uc9d1\uc5b4\ub0b4\ub294 \ub370 \uc801\ud569.<\/td>\n<td style=\"border: 1px solid #ccc; padding: 12px;\">\ud3ed\ub113\uc740 \ub300\uc0c1\uc73c\ub85c\ubd80\ud130 \uba54\uc2dc\uc9c0 \uacf5\uac10\ub3c4, \ub9e4\ub825\ub3c4, \uba85\ud655\uc131\uc5d0 \ub300\ud55c \ud1b5\uacc4\uc801\uc73c\ub85c \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uc778\uc0ac\uc774\ud2b8\ub97c \uc218\uc9d1\ud574, \ub370\uc774\ud130 \ud30c\uc77c, \uad50\ucc28\ubd84\uc11d(cross-tab), \uc778\ud130\ub799\ud2f0\ube0c \ub300\uc2dc\ubcf4\ub4dc\ub97c \uc81c\uacf5.\u00a0\uc815\ub7c9 \uc124\ubb38\uc870\uc0ac\uc5d0 \uc790\uc8fc \ud1b5\ud569\ub418\ub294 <strong>MaxDiff<\/strong>\ub294 \uc751\ub2f5\uc790\uc5d0\uac8c \uc120\ud0dd\uc744 \uac15\uc81c\ud574 \uae30\ub2a5\uacfc \ud61c\ud0dd\uc758 \uc0c1\ub300\uc801 \uc911\uc694\ub3c4\ub97c \uce21\uc815\ud558\uc5ec, \uba85\ud655\ud55c \uc120\ud638 \uc704\uacc4\ub97c \uc81c\uacf5. \ub610\ud55c \u2018Demand Space\u2019 \uc194\ub8e8\uc158\uc744 \ud1b5\ud574 \uc81c\ud488 \uac1c\uc120 \ubc0f \uc2e0\uaddc \ucd9c\uc2dc \ubc29\ud5a5\uc744 \uc81c\uc2dc.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/li>\n<\/ol>\n<h2><span data-ccp-props=\"{}\">\uacb0\ub860<\/span><\/h2>\n<p><span data-contrast=\"auto\">\ud6a8\uacfc\uc801\uc778 <strong>\uc81c\ud488 \uba54\uc2dc\uc9c0<\/strong>\ub294 \ub2e8\uc21c\ud55c \ucd94\uce21\uc5d0\uc11c \ub098\uc62c \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \ub2e4\uc591\ud55c <strong>\uc2dc\uc7a5\uc870\uc0ac \uae30\ubc95<\/strong>\uacfc \uac80\uc99d\ub41c B2B \ub300\uc0c1\uc790 \ud480, MaxDiff \uac19\uc740 \ud601\uc2e0\uc801\uc778 \ubd84\uc11d \uae30\ubc95\uc744 \ud65c\uc6a9\ud568\uc73c\ub85c\uc368, \uae30\uc5c5\uc740 \ucd94\uce21\uc5d0\uc11c \ubc97\uc5b4\ub098 \uc9c4\uc815\uc73c\ub85c \uc6b8\ub9bc\uc774 \uc788\ub294 \uba54\uc2dc\uc9c0\ub97c \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. GLG\ub294 B2B \uc870\uc9c1\uc774 \uc81c\ud488 \uba54\uc2dc\uc9c0\ub97c \uac1c\ubc1c, \ud14c\uc2a4\ud2b8, \ucd5c\uc801\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \uc804\ubb38\uc131\uacfc \ubc29\ubc95\ub860\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc804 \uacfc\uc815\uc5d0 \uac78\uce5c \uc9c0\uc6d0\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc2e4\ud589 \uac00\ub2a5\ud55c \uc778\uc0ac\uc774\ud2b8\uc640 \uce21\uc815 \uac00\ub2a5\ud55c ROI\ub97c \uc81c\uacf5\ud558\uc5ec, \ub354 \uac15\ub825\ud55c \uc2dc\uc7a5 \ucc38\uc5ec\uc640 \uad81\uadf9\uc801\uc778 \ube44\uc988\ub2c8\uc2a4 \uc131\uacf5\uc744 \uc774\ub04c\uc5b4 \ub0b4\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"none\"><strong>\uc65c GLG\uc778\uac00: \ub3c5\ubcf4\uc801\uc778 \uc811\uadfc\uc131\uacfc \uc2e4\ud589 \uac00\ub2a5\ud55c \uc778\uc0ac\uc774\ud2b8<\/strong><\/span><\/b><\/h2>\n<p><span data-contrast=\"auto\">\ubb34\uc5c7\ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc73c\ub85c <strong>B2B \uba54\uc2dc\uc9c0<\/strong>\ub97c <strong>\ud14c\uc2a4\ud2b8<\/strong>\ud558\ub824\uba74 \uac80\uc99d\ub41c B2B \uad6c\ub9e4\uc790\ub85c\ubd80\ud130 \uc9c1\uc811\uc801\uc778 \ud53c\ub4dc\ubc31\uc744 \ubc1b\uc544\uc57c \ud569\ub2c8\ub2e4. GLG\ub294 \uc774\ubbf8 \uc804 \uc138\uacc4 120\ub9cc \uba85 \uc774\uc0c1\uc758 <strong>\uc804\ubb38\uac00<\/strong>\ub97c \ubcf4\uc720\ud558\uace0 \uc788\uc73c\uba70, \ub9e4\ub2ec 11,000\uba85\uc758 \uc2e0\uaddc \uc804\ubb38\uac00\ub97c \uc601\uc785\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ud2b9\uc815 <strong>1\ucc28 \uc870\uc0ac<\/strong> \uc694\uad6c\uc5d0 \ub9de\uac8c \ub300\uc0c1\uc744 \uc5c4\uaca9\ud558\uac8c \uc120\ubcc4\ud574 \uc911\uc694 \ub300\uc0c1\uc5d0 \ub300\ud55c \ub3c5\ubcf4\uc801\uc778 \uc811\uadfc\uc131\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. IT \uc758\uc0ac\uacb0\uc815\uc790, \uc758\ub8cc \uc804\ubb38\uac00, \uae30\uc220 \uc804\ubb38\uac00, B2B \uace0\uac1d \ub4f1 \ud2b9\uc218\ud55c \uad6c\ub9e4\uc790 \uc9d1\ub2e8\uc5d0 \ub300\ud55c \uc811\uadfc\uc131 \ub355\ubd84\uc5d0 GLG\ub294 <strong>B2B \uc2dc\uc7a5 \uc778\ud154\ub9ac\uc804\uc2a4<\/strong>\uc758 \ucc28\ubcc4\ud654\ub41c \ub9ac\ub354\ub85c \uc790\ub9ac\ub9e4\uae40\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span data-contrast=\"auto\">GLG\ub294\u00a0\uc124\uacc4\ubd80\ud130 \ud604\uc7a5\uc870\uc0ac, \uc885\ud569 \ubd84\uc11d\uae4c\uc9c0 <a href=\"https:\/\/glginsights.com\/ko\/message-testing\/\"><strong>\uba54\uc2dc\uc9c0 \ud14c\uc2a4\ud2b8<\/strong><\/a>\uc758 \uc804 \uacfc\uc815\uc744 \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \uace0\uac1d\uc0ac\ub294 \ub370\uc774\ud130 \ud30c\uc77c, \uc778\ud130\ub799\ud2f0\ube0c \ub300\uc2dc\ubcf4\ub4dc, \ub179\uc74c \ud30c\uc77c \ubc0f \ud2b8\ub79c\uc2a4\ud06c\ub9bd\ud2b8 \ub4f1 \uc138\ubd80\uc801\uc778 <strong>\uc2e4\ud589 \uac00\ub2a5\ud55c \uacb0\uacfc\ubb3c<\/strong>\uc744 \ubc1b\uc544, <strong>\ub370\uc774\ud130 \uae30\ubc18 \uc778\uc0ac\uc774\ud2b8<\/strong>\uc640 <strong>\uc804\ub7b5\uc801 \uc81c\uc5b8<\/strong>\uc744 \ubc14\ud0d5\uc73c\ub85c \uc81c\ud488 \uba54\uc2dc\uc9c0\ub97c \ucd5c\uc801\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\ub370\uc774\ud130 \uae30\ubc18 \uc778\uc0ac\uc774\ud2b8\ub85c \uc81c\ud488 \uba54\uc2dc\uc9c0\ub97c \ucd5c\uc801\ud654\ud560 \uc900\ube44\uac00 \ub418\uc168\ub2e4\uba74, \uc9c0\uae08 \ubc14\ub85c GLG \uc804\ubb38\uac00\uc640 \ud568\uaed8 \uadc0\uc0ac\uc758 \ub2c8\uc988\ub97c \ub17c\uc758\ud574 \ubcf4\uc138\uc694.<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p style=\"text-align: center;\"><span data-contrast=\"auto\">\ub2e4\ub978 \ucd94\ucc9c \ub9ac\uc18c\uc2a4: <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/glginsights.com\/whitepapers\/ebook-message-testing-best-practices\/\">GLG eBook:<\/a> <a href=\"https:\/\/glginsights.com\/whitepapers\/ebook-message-testing-best-practices\/\">\uba54\uc2dc\uc9c0 \ud14c\uc2a4\ud2b8:<\/a><a href=\"https:\/\/glginsights.com\/whitepapers\/ebook-message-testing-best-practices\/\"> \ubca0\uc2a4\ud2b8 \ud504\ub799\ud2f0\uc2a4<\/a>\u00a0<span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/glginsights.com\/ko\/articles\/what-is-message-testing-and-why-does-it-matter\/\"><span data-contrast=\"none\">\uba54\uc2dc\uc9c0 \ud14c\uc2a4\ud2b8\ub780 \ubb34\uc5c7\uc774\uba70 \uc65c \uc911\uc694\ud55c\uac00?<\/span><\/a><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/glginsights.com\/articles\/how-to-conduct-message-testing\/\"><span data-contrast=\"none\">\uba54\uc2dc\uc9c0 \ud14c\uc2a4\ud2b8 \ubc29\ubc95<\/span><\/a><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n","protected":false},"author":9,"featured_media":98263,"template":"","insight-type":[1737],"insights-tag":[1913,1914,1637],"insights-category":[1855],"class_list":["post-105872","insight-article","type-insight-article","status-publish","has-post-thumbnail","hentry","insight-type-article","insights-tag-message-testing","insights-tag-product-message-testing","insights-tag-surveys-ko","insights-category-corporate-firms"],"_links":{"self":[{"href":"https:\/\/glginsights.com\/ko\/wp-json\/wp\/v2\/insight-article\/105872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glginsights.com\/ko\/wp-json\/wp\/v2\/insight-article"}],"about":[{"href":"https:\/\/glginsights.com\/ko\/wp-json\/wp\/v2\/types\/insight-article"}],"author":[{"embeddable":true,"href":"https:\/\/glginsights.com\/ko\/wp-json\/wp\/v2\/users\/9"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glginsights.com\/ko\/wp-json\/wp\/v2\/media\/98263"}],"wp:attachment":[{"href":"https:\/\/glginsights.com\/ko\/wp-json\/wp\/v2\/media?parent=105872"}],"wp:term":[{"taxonomy":"insight-type","embeddable":true,"href":"https:\/\/glginsights.com\/ko\/wp-json\/wp\/v2\/insight-type?post=105872"},{"taxonomy":"insights-tag","embeddable":true,"href":"https:\/\/glginsights.com\/ko\/wp-json\/wp\/v2\/insights-tag?post=105872"},{"taxonomy":"insights-category","embeddable":true,"href":"https:\/\/glginsights.com\/ko\/wp-json\/wp\/v2\/insights-category?post=105872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}