At GLG, we are the experts in expertise, and our platform fuels the strategies of the world’s most recognized and influential companies. 25 years ago, GLG pioneered the expert economy, and now we are reinventing the industry we invented. In this exciting moment, GLG needs brand and marketing leaders who are inspired by a highly innovative, highly competitive environment and motivated to help GLG win for the next 25 years.
The Senior Product Marketing Manager will play a critical role in bringing our innovation story to market, collaborating with Product, Marketing and Commercial teams to ensure our differentiated positioning. They will lead product marketing strategy and execution for both our client and expert audiences, driving adoption of our AI-based platform and helping to build preference for the GLG brand. This role requires a creative, collaborative leader who is focused on product-led growth and data-driven decision making to deliver measurable business impact.
Key Responsibilities
- Lead development and continuous refinement of marketing strategy for new product launches and service enhancements
- Leverage competitive research, customer segmentation, and user workflow analysis to position our products, sharpen value propositions and identify opportunities for differentiation
- Collaborate with the brand and marketing teams to determine the role of our innovation story in the overall positioning of GLG and drive demand for our services
- Develop and optimize product launch plans working with Product, Marketing and Commercial teams
- Craft compelling product messaging and content, including sales enablement materials, collateral, case studies, web copy, as well as in-product touchpoints
- Collaborate with segment, geography, and expert marketers to integrate our product messaging into customer journeys and campaigns
- Define KPIs and report on product marketing performance, using analytics to optimize execution
Requirements
- Bachelor’s degree in marketing, business administration, or related field; Master’s preferred
- Minimum of 7 years’ experience in product marketing in B2B and / or SaaS, with hands-on development and execution of GTM strategies
- Proven ability to lead cross-functional teams and collaborate globally
- Exceptional written, verbal, and presentation skills including content creation for multiple channels
- Deep understanding of analytics, competitive intelligence, market segmentation, and customer insights
- Experience with digital marketing automation platforms and CRM systems (e.g., Marketo, SalesForce)
- Data, business research, or information services sector experience strongly preferred
What We Offer:
Benefits: All U.S. GLGers also have access to benefits such as:
- Comprehensive medical, dental and vision coverage effective on your first day of employment
- Flexible paid time off. No pre-determined limits on vacation time, plus 10 company holidays
- 401(k) and Roth 401(k) plans with an employer match (subject to annual limits & vesting)
- Tuition reimbursement program for eligible courses including language skills courses
- Paid parental leave, adoption and surrogacy reimbursement
- Free wellbeing support with the Calm app, Maven and EAP, and free long-term therapy & counselling assistance through Pathways
- Other work perks and benefits available based on final job location
Compensation: GLG is committed to fair and equitable compensation practices. Actual compensation is based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. Certain roles may also be eligible for incentive compensation.
About GLG / Gerson Lehrman Group
GLG is the world’s insight network. Our clients rely on GLG’s global team to connect with powerful insight across fields from our network of approximately 1 million experts (and the hundreds of new experts we recruit every day).
We serve thousands of the world’s best businesses, from Fortune 500 corporations to leading technology companies to professional services firms and financial institutions. We connect our clients to the world’s largest and most varied source of first-hand expertise, including executives, scientists, academics, former public-sector leaders, and the foremost subject matter specialists.
GLG’s industry-leading compliance framework allows clients to learn in a structured, auditable, and transparent way, consistent with their own internal compliance obligations and the highest professional ethical standards. Our compliance standards are a major competitive differentiator and key component of the company’s culture.
To learn more, visit www.GLGinsights.com.
Gerson Lehrman Group, Inc. (“GLG”) is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, race, religion, color, marital status, disability, gender, national origin, sexual orientation, veteran status, or any classification protected by federal, state, or local law.
