{"id":33825,"date":"2023-04-13T14:51:24","date_gmt":"2023-04-13T18:51:24","guid":{"rendered":"https:\/\/glg.tempsite.space\/articles\/what-is-a-b2b-focus-group-2\/"},"modified":"2025-11-04T12:56:18","modified_gmt":"2025-11-04T17:56:18","slug":"what-is-a-b2b-focus-group","status":"publish","type":"insight-article","link":"https:\/\/glginsights.com\/ja\/articles\/what-is-a-b2b-focus-group\/","title":{"rendered":"BtoB\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u3068\u306f\uff1f"},"content":{"rendered":"<p>BtoB\uff08\u4f01\u696d\u5bfe\u4f01\u696d\uff09\u306e\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u3068\u306f\u3001\u88fd\u54c1\u3084\u5e02\u5834\u3001\u6226\u7565\u7684\u306a\u91cd\u70b9\u5206\u91ce\u306a\u3069\u306b\u95a2\u3059\u308b\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u5f97\u308b\u305f\u3081\u306b\u3001\u6709\u8b58\u8005\u306e\u53cd\u5fdc\u3001\u610f\u898b\u3001\u8003\u3048\u3092\u8abf\u67fb\u3059\u308b\u3001\u5c11\u4eba\u6570\u306e\u30d1\u30cd\u30eb\u3067\u69cb\u6210\u3055\u308c\u305f\u8abf\u67fb\u624b\u6cd5\u3067\u3059\u3002\u7d4c\u9a13\u8c4a\u5bcc\u306a\u5b9a\u6027\u8abf\u67fb\u306e\u30e2\u30c7\u30ec\u30fc\u30bf\u30fc\u304c\u4e8b\u524d\u306b\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u5185\u5bb9\u3092\u6e96\u5099\u3057\u3001\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u30ac\u30a4\u30c9\u3092\u4f7f\u7528\u3057\u3066\u53c2\u52a0\u8005\u3092\u5c0e\u304d\u307e\u3059\u3002\u4e00\u9023\u306e\u30c8\u30d4\u30c3\u30af\u3084\u8cea\u554f\u3092\u901a\u3058\u3066\u3001\u53c2\u52a0\u8005\u306b\u6d3b\u767a\u306a\u8b70\u8ad6\u3092\u4fc3\u3057\u3001\u8abf\u67fb\u306e\u76ee\u7684\u3092\u9054\u6210\u3057\u307e\u3059\u3002<\/p>\n<p><a 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fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-57790\" src=\"https:\/\/glginsights.com\/wp-content\/uploads\/2023\/04\/focus-group_JP_1.jpg\" alt=\"\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u306e\u6bd4\u8f03\" width=\"1349\" height=\"449\" srcset=\"https:\/\/glginsights.com\/wp-content\/uploads\/2023\/04\/focus-group_JP_1.jpg 1349w, https:\/\/glginsights.com\/wp-content\/uploads\/2023\/04\/focus-group_JP_1-300x100.jpg 300w, https:\/\/glginsights.com\/wp-content\/uploads\/2023\/04\/focus-group_JP_1-1024x341.jpg 1024w, https:\/\/glginsights.com\/wp-content\/uploads\/2023\/04\/focus-group_JP_1-768x256.jpg 768w\" sizes=\"(max-width: 1349px) 100vw, 1349px\" 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0\u3082\u91cd\u8981\u3067\u3059\u3002\u30e2\u30c7\u30ec\u30fc\u30bf\u30fc\u306f\u3001\u8a71\u3057\u5408\u3044\u3092\u52b9\u679c\u7684\u306b\u8a98\u5c0e\u3057\u3001\u53c2\u52a0\u8005\u3092\u8a71\u984c\u306b\u96c6\u4e2d\u3055\u305b\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u516c\u5e73\u3067\u504f\u898b\u306e\u306a\u3044\u614b\u5ea6\u3067\u3001\u81ea\u7136\u306a\u4f1a\u8a71\u304b\u3089\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u5c0e\u304d\u51fa\u3059\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-57795\" src=\"https:\/\/glginsights.com\/wp-content\/uploads\/2023\/04\/focus-group_JP_2.png\" alt=\"\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u306e\u4e8b\u4f8b\" width=\"1344\" height=\"1314\" srcset=\"https:\/\/glginsights.com\/wp-content\/uploads\/2023\/04\/focus-group_JP_2.png 1344w, https:\/\/glginsights.com\/wp-content\/uploads\/2023\/04\/focus-group_JP_2-300x293.png 300w, https:\/\/glginsights.com\/wp-content\/uploads\/2023\/04\/focus-group_JP_2-1024x1001.png 1024w, https:\/\/glginsights.com\/wp-content\/uploads\/2023\/04\/focus-group_JP_2-768x751.png 768w\" sizes=\"(max-width: 1344px) 100vw, 1344px\" \/><\/p>\n<h2><\/h2>\n<h2><strong>BtoB\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u306e\u5fc5\u8981\u6027<\/strong><\/h2>\n<p>BtoB\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u306f\u3001\u5c02\u9580\u6027\u306e\u9ad8\u3044\u30bf\u30fc\u30b2\u30c3\u30c8\u5411\u3051\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u4f01\u696d\u306b\u3068\u3063\u3066\u7406\u60f3\u7684\u306a\u624b\u6cd5\u3067\u3059\u3002\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u3082\u5bfe\u9762\u3067\u3082\u3001\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u3092\u901a\u3058\u3066\u3001\u30ea\u30b5\u2015\u30c1\u62c5\u5f53\u8005\u306f\u7279\u5b9a\u306e\u5e02\u5834\u306e\u610f\u601d\u6c7a\u5b9a\u8005\u3084\u5f71\u97ff\u529b\u3092\u6301\u3064\u4eba\u3005\u3068\u3001\u76f4\u63a5\u304b\u3064\u500b\u4eba\u7684\u306b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u3068\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u9069\u5207\u306b\u5b9f\u65bd\u3055\u308c\u305f\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u306f\u3001\u88fd\u54c1\u958b\u767a\u3084\u30e1\u30c3\u30bb\u30fc\u30b8\u6226\u7565\u306e\u30ed\u30fc\u30c9\u30de\u30c3\u30d7\u306b\u4e0d\u53ef\u6b20\u306a\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n<hr \/>\n<p><strong>\u95a2\u9023\u8a18\u4e8b<\/strong><strong><br \/>\n<\/strong><a href=\"https:\/\/glginsights.com\/ja\/articles\/focusing-on-focus-groups-best-practices\/\">\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u306e\u91cd\u8981\u6027\u3068\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9<\/a><\/p>\n<p>eBook<a href=\"https:\/\/glginsights.com\/ja\/whitepapers\/ebook-diving-deeper-glgs-guide-to-effective-qualitative-research\/\">\u300c\u52b9\u679c\u7684\u306a\u5b9a\u6027\u8abf\u67fb\u306e\u5b9f\u8df5\u30ac\u30a4\u30c9\u300d<\/a>\u00a0\u3082\u7121\u6599\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3044\u305f\u3060\u3051\u307e\u3059\u3002<\/p>\n","protected":false},"author":9,"featured_media":19792,"template":"","insight-type":[1735],"insights-tag":[1289,1290],"insights-category":[1955],"class_list":["post-33825","insight-article","type-insight-article","status-publish","has-post-thumbnail","hentry","insight-type-articles","insights-tag-1289","insights-tag-1290","insights-category-qualitative-research"],"_links":{"self":[{"href":"https:\/\/glginsights.com\/ja\/wp-json\/wp\/v2\/insight-article\/33825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glginsights.com\/ja\/wp-json\/wp\/v2\/insight-article"}],"about":[{"href":"https:\/\/glginsights.com\/ja\/wp-json\/wp\/v2\/types\/insight-article"}],"author":[{"embeddable":true,"href":"https:\/\/glginsights.com\/ja\/wp-json\/wp\/v2\/users\/9"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glginsights.com\/ja\/wp-json\/wp\/v2\/media\/19792"}],"wp:attachment":[{"href":"https:\/\/glginsights.com\/ja\/wp-json\/wp\/v2\/media?parent=33825"}],"wp:term":[{"taxonomy":"insight-type","embeddable":true,"href":"https:\/\/glginsights.com\/ja\/wp-json\/wp\/v2\/insight-type?post=33825"},{"taxonomy":"insights-tag","embeddable":true,"href":"https:\/\/glginsights.com\/ja\/wp-json\/wp\/v2\/insights-tag?post=33825"},{"taxonomy":"insights-category","embeddable":true,"href":"https:\/\/glginsights.com\/ja\/wp-json\/wp\/v2\/insights-category?post=33825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}