{"id":33444,"date":"2021-04-01T15:26:17","date_gmt":"2021-04-01T19:26:17","guid":{"rendered":"https:\/\/glg.tempsite.space\/articles\/the-first-steps-to-changing-anyones-mind-3\/"},"modified":"2025-11-04T12:56:29","modified_gmt":"2025-11-04T17:56:29","slug":"the-first-steps-to-changing-anyones-mind","status":"publish","type":"insight-article","link":"https:\/\/glginsights.com\/ja\/articles\/the-first-steps-to-changing-anyones-mind\/","title":{"rendered":"\u76f8\u624b\u306e\u5fc3\u3092\u52d5\u304b\u3059\u6700\u521d\u306e\u30b9\u30c6\u30c3\u30d7"},"content":{"rendered":"<p><span style=\"font-weight: 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400;\"><strong>\u4e00\u3064\u76ee\u306f\u3001\u9078\u629e\u80a2\u306e\u63d0\u4f9b\u3067\u3059\u3002<\/strong>\u8ce2\u3044\u30d7\u30ec\u30bc\u30f3\u30bf\u30fc\u306f\u30011\u3064\u306e\u9078\u629e\u80a2\u3060\u3051\u3092\u4e0e\u3048\u308b\u3053\u3068\u306f\u3057\u307e\u305b\u3093\u3002\u4eba\u306f1\u3064\u306e\u9078\u629e\u80a2\u3092\u4e0e\u3048\u3089\u308c\u308b\u3068\u3001\u305d\u308c\u304c\u5acc\u306a\u7406\u7531\u3092\u8003\u3048\u308b\u3082\u306e\u3067\u3059\u3002\u4ee3\u308f\u308a\u306b\u3001\u8907\u6570\u306e\u9078\u629e\u80a2\u3092\u7528\u610f\u3057\u307e\u3059\u3002\u305d\u3046\u3059\u308b\u3053\u3068\u3067\u3001\u805e\u304d\u624b\u306e\u5f79\u5272\u304c\u5fae\u5999\u306b\u5909\u308f\u3063\u3066\u304d\u307e\u3059\u3002\u53cd\u8ad6\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u3069\u306e\u9078\u629e\u80a2\u304c\u3044\u3044\u304b\u3092\u9078\u3076\u3068\u3044\u3046\u5225\u306e\u4ed5\u4e8b\u3092\u4efb\u305b\u308b\u306e\u3067\u3059\u3002\u9078\u629e\u80a2\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u8a98\u5c0e\u3055\u308c\u305f\u9078\u629e\u304c\u751f\u307e\u308c\u307e\u3059\u3002\u305d\u308c\u306f\u3001\u4eba\u306b\u81ea\u7531\u3068\u81ea\u5f8b\u6027\u3092\u4e0e\u3048\u307e\u3059\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><strong>\u3082\u3046\u4e00\u3064\u306e\u6226\u7565\u306f\u3001\u30ae\u30e3\u30c3\u30d7\u3092\u5f37\u8abf\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/strong>\u4f8b\u3048\u3070\u3001\u30bf\u30a4\u5065\u5eb7\u8ca1\u56e3\u306f\u3001\u4eba\u3005\u306b\u7981\u7159\u3092\u4fc3\u3057\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3057\u305f\u3002\u305d\u3053\u3067\u4f5c\u6210\u3057\u305f\u52d5\u753b\u3067\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u8857\u89d2\u3084\u30aa\u30d5\u30a3\u30b9\u30d3\u30eb\u306e\u5916\u3067\u30bf\u30d0\u30b3\u3092\u5438\u3063\u3066\u3044\u308b\u4eba\u305f\u3061\u306b\u3001\u300c\u30e9\u30a4\u30bf\u30fc\u3092\u8cb8\u3057\u3066\u304f\u3060\u3055\u3044\u300d\u3068\u58f0\u3092\u304b\u3051\u3066\u3044\u307e\u3059\u3002\u307b\u3068\u3093\u3069\u306e\u4eba\u304c\u300c\u306f\u3044\u300d\u3068\u7b54\u3048\u308b\u3053\u3068\u3067\u3057\u3087\u3046\u3002\u3057\u304b\u3057\u3001\u3053\u306e\u6642\u3001\u304a\u9858\u3044\u3057\u3066\u3044\u305f\u306e\u306f\u5b50\u4f9b\u3067\u3057\u305f\u3002\u55ab\u7159\u8005\u305f\u3061\u306f\u3001\u305d\u306e\u5b50\u4f9b\u306b\u300c\u30bf\u30d0\u30b3\u306f\u4f53\u306b\u60aa\u3044\u3088\u3002\u6b6f\u304c\u8150\u308b\u3057\u3001\u80ba\u3092\u75db\u3081\u308b\u3088\u300d\u3068\u8a00\u3044\u307e\u3057\u305f\u3002\u3053\u306e\u3084\u308a\u3068\u308a\u306e\u5f8c\u3001\u5b50\u4f9b\u306f\u305d\u306e\u55ab\u7159\u8005\u306b\u300c\u3042\u306a\u305f\u306f\u79c1\u306e\u3053\u3068\u306f\u5fc3\u914d\u3057\u3066\u3082\u3001\u81ea\u5206\u306e\u3053\u3068\u306f\u5fc3\u914d\u3057\u306a\u3044\u3002\u3053\u306e\u96fb\u8a71\u756a\u53f7\u306b\u96fb\u8a71\u3057\u3066\u3001\u30bf\u30d0\u30b3\u3092\u3084\u3081\u307e\u3057\u3087\u3046\u3002\u300d\u3068\u66f8\u304b\u308c\u305f\u7d19\u3092\u624b\u6e21\u3057\u307e\u3059\u3002\u3053\u306e\u52d5\u753b\u306f\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067500\u4e07\u56de\u4ee5\u4e0a\u518d\u751f\u3055\u308c\u3001\u7981\u7159\u30db\u30c3\u30c8\u30e9\u30a4\u30f3\u3078\u306e\u554f\u3044\u5408\u308f\u305b\u304c40\uff05\u5897\u52a0\u3059\u308b\u304d\u3063\u304b\u3051\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u3053\u306e\u52d5\u753b\u306f\u3001\u4eba\u3005\u3092\u8aac\u5f97\u3057\u3088\u3046\u3068\u305b\u305a\u3001\u305d\u306e\u59ff\u52e2\u3068\u884c\u52d5\u306e\u30ae\u30e3\u30c3\u30d7\u3092\u6307\u6458\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u308c\u3089\u304c\u4e00\u81f4\u3057\u306a\u3044\u3068\u304d\u3001\u8a8d\u77e5\u7684\u4e0d\u5354\u548c\u304c\u751f\u3058\u3001\u4eba\u306f\u305d\u308c\u3092\u89e3\u6c7a\u3057\u3088\u3046\u3068\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3042\u306a\u305f\u306e\u4e0a\u53f8\u3084\u540c\u50da\u304c\u3001\u8d64\u5b57\u306e\u53e4\u3044\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306b\u56fa\u57f7\u3057\u3066\u3044\u308b\u3068\u60f3\u50cf\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u5f7c\u3089\u306f\u305d\u308c\u3092\u624b\u653e\u3057\u305f\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u4f55\u3092\u3059\u3079\u304d\u304b\u3092\u6307\u793a\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u30ae\u30e3\u30c3\u30d7\u3092\u5f37\u8abf\u3059\u308b\u306e\u3067\u3059\u3002\u300c\u3082\u3057\u3001\u4ed6\u793e\u306e\u4eba\u304c\u3053\u306e\u3088\u3046\u306a\u53d6\u308a\u7d44\u307f\u3092\u59cb\u3081\u3088\u3046\u3068\u601d\u3063\u3066\u3044\u305f\u3089\u3001\u3042\u306a\u305f\u306f\u305d\u308c\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u304b\uff1f\u300d\u3068\u805e\u3044\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u307b\u3068\u3093\u3069\u306e\u4eba\u306f\u304a\u52e7\u3081\u3057\u306a\u3044\u3067\u3057\u3087\u3046\u3002\u305d\u3046\u3057\u305f\u3089\u3001\u300c\u305d\u308c\u306a\u3089\u306a\u305c\u79c1\u305f\u3061\u306f\u307e\u3060\u305d\u308c\u3092\u3084\u3063\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u300d\u3068\u554f\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<h2><b>\u73fe\u72b6\u7dad\u6301\u30d0\u30a4\u30a2\u30b9\u3092\u6253\u7834\u3059\u308b<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u300cendowment\uff08\u4fdd\u6709\uff09\u300d\u306e\u4e3b\u65e8\u306f\u3001\u4eba\u306f\u305d\u306e\u73fe\u72b6\u7dad\u6301\u30d0\u30a4\u30a2\u30b9\u306b\u57f7\u7740\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u3067\u306f\u3001\u3069\u3046\u3059\u308c\u3070\u4e0d\u4f5c\u70ba\u306e\u30b3\u30b9\u30c8\u3092\u5f15\u304d\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u3057\u3087\u3046\u304b\u3002\u300cdistance\uff08\u8ddd\u96e2\uff09\u300d\u3068\u306f\u3001\u76f8\u624b\u304c\u4eca\u3044\u308b\u5834\u6240\u304b\u3089\u3001\u884c\u3063\u3066\u307b\u3057\u3044\u5834\u6240\u306e\u9593\u306b\u3069\u308c\u3060\u3051\u306e\u8ddd\u96e2\u304c\u3042\u308b\u304b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u3053\u3061\u3089\u304c\u6c42\u3081\u3059\u304e\u308b\u3068\u3001\u4eba\u306f\u52d5\u304d\u305f\u304c\u3089\u306a\u3044\u3053\u3068\u304c\u591a\u3044\u306e\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u300cuncertainty\uff08\u4e0d\u78ba\u5b9f\u6027\uff09\u300d\u3068\u306f\u3001\u4eba\u306f\u65b0\u3057\u3044\u3053\u3068\u3092\u6050\u308c\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u4eba\u306b\u65b0\u3057\u3044\u3053\u3068\u3092\u3057\u3066\u3082\u3089\u3046\u3068\u3001\u5fc5\u305a\u30b9\u30a4\u30c3\u30c1\u30f3\u30b0\u30b3\u30b9\u30c8\u304c\u767a\u751f\u3057\u307e\u3059\u3002\u6642\u9593\u3084\u304a\u91d1\u3060\u3051\u3067\u306a\u304f\u3001\u52b4\u529b\u306b\u304a\u3044\u3066\u3082\u3067\u3059\u3002\u3053\u3046\u3057\u305f\u30b3\u30b9\u30c8\u306f\u3001\u305f\u3068\u3048\u5229\u76ca\u304c\u3042\u3068\u304b\u3089\u3064\u3044\u3066\u304f\u308b\u3068\u3057\u3066\u3082\u3001\u4eba\u306e\u884c\u52d5\u3092\u59a8\u3052\u307e\u3059\u3002\u3069\u3046\u3059\u308c\u3070\u4e00\u6642\u505c\u6b62\u3092\u89e3\u9664\u3057\u3066\u3082\u3089\u3048\u308b\u3067\u3057\u3087\u3046\u304b\u3002\u78ba\u304b\u306a\u624b\u3054\u305f\u3048\u3092\u611f\u3058\u3066\u3082\u3089\u3046\u3053\u3068\u3067\u3001\u524d\u306b\u9032\u3080\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6700\u5f8c\u306b\u3001\u300ccorroborating evidence\uff08\u88cf\u4ed8\u3051\u3068\u306a\u308b\u8a3c\u62e0\uff09\u300d\u3067\u3059\u3002\u5909\u5316\u306b\u76f4\u9762\u3057\u305f\u4eba\u306f\u3001\u52d5\u304b\u3057\u3084\u3059\u3044\u5c0f\u77f3\u304b\u3001\u52d5\u304b\u3057\u306b\u304f\u3044\u5de8\u77f3\u304b\u306e\u3069\u3061\u3089\u304b\u3067\u3042\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u5c0f\u77f3\u306e\u5834\u5408\u3001\u521d\u671f\u306e\u6226\u7565\u304c\u3046\u307e\u304f\u3044\u304f\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u5de8\u77f3\u306f\u3001\u52d5\u304f\u524d\u306b\u3055\u3089\u306b\u8a3c\u62e0\u304c\u5fc5\u8981\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u305d\u306e\u8a3c\u62e0\u306f\u79c1\u305f\u3061\u3060\u3051\u304b\u3089\u5f97\u3089\u308c\u308b\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u4ed6\u306e\u4eba\u304b\u3089\u3082\u805e\u3044\u3066\u3001\u305d\u308c\u304c\u672c\u5f53\u306b\u6b63\u3057\u3044\u304b\u3069\u3046\u304b\u3092\u78ba\u304b\u3081\u305f\u3044\u3082\u306e\u3067\u3059\u3002\u300c1\u4eba\u306b\u300e\u5c3b\u5c3e\u304c\u3042\u308b\u300f\u3068\u8a00\u308f\u308c\u305f\u3089\u3001\u3042\u306a\u305f\u306f\u7b11\u3046\u3002\u3057\u304b\u3057\u30015\u4eba\u306b\u300e\u5c3b\u5c3e\u304c\u3042\u308b\u300f\u3068\u8a00\u308f\u308c\u308c\u3070\u3001\u632f\u308a\u8fd4\u3063\u3066\u898b\u3066\u307f\u308b\u3002\u300d\u3068\u3044\u3046\u53e4\u3044\u683c\u8a00\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u3055\u306b\u3001\u3053\u306e\u300c\u88cf\u4ed8\u3051\u3068\u306a\u308b\u8a3c\u62e0\u300d\u3068\u3044\u3046\u8003\u3048\u65b9\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e5\u3064\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3068\u3001\u300cReduce\uff08\u6e1b\u3089\u3059\uff09\u300d\u3068\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u3053\u305d\u3001\u512a\u308c\u305f\u4ea4\u6e09\u8005\u304c\u884c\u3046\u3053\u3068\u3067\u3059\u3002\u512a\u308c\u305f\u4ea4\u6e09\u4eba\u306f\u3001\u3088\u308a\u5f37\u304f\u62bc\u3057\u305f\u308a\u3001\u8aac\u5f97\u3057\u305f\u308a\u3001\u4e8b\u5b9f\u3084\u7406\u7531\u3092\u4ed8\u3051\u52a0\u3048\u305f\u308a\u305b\u305a\u3001\u5909\u9769\u306e\u969c\u58c1\u3092\u7279\u5b9a\u3057\u3001\u305d\u308c\u3092\u8efd\u6e1b\u3057\u307e\u3059\u3002\u79c1\u305f\u3061\u306e\u591a\u304f\u306f\u3001\u969c\u58c1\u306e\u76f2\u70b9\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002\u79c1\u305f\u3061\u304c\u4eba\u306b\u5fc3\u5909\u308f\u308a\u3055\u305b\u3088\u3046\u3068\u3059\u308b\u3068\u304d\u306f\u3044\u3064\u3082\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3067\u306f\u306a\u304f\u3001\u81ea\u5206\u81ea\u8eab\u3068\u81ea\u5206\u304c\u9054\u6210\u3057\u305f\u3044\u3053\u3068\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066\u3044\u307e\u3059\u3002\u512a\u308c\u305f\u4ea4\u6e09\u8005\u306f\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3068\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u5fc3\u5909\u308f\u308a\u3092\u59a8\u3052\u3066\u3044\u308b\u969c\u5bb3\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<hr \/>\n<h2><strong>Jonah <b>Berger<\/b>\u6c0f\u306b\u3064\u3044\u3066<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u30da\u30f3\u30b7\u30eb\u30d9\u30cb\u30a2\u5927\u5b66\u30a6\u30a9\u30fc\u30c8\u30f3\u30fb\u30b9\u30af\u30fc\u30eb\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5b66\u79d1\u6559\u6388\u3002\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u30bf\u30a4\u30e0\u30ba\u3068\u30a6\u30a9\u30fc\u30eb\u30fb\u30b9\u30c8\u30ea\u30fc\u30c8\u30fb\u30b8\u30e3\u30fc\u30ca\u30eb\u306e\u30d9\u30b9\u30c8\u30bb\u30e9\u30fc\u300c<a href=\"https:\/\/www.amazon.com\/Catalyst-How-Change-Anyones-Mind\/dp\/1982108606\" rel=\"nofollow noopener\" target=\"_blank\">The Catalyst: How to Change Anyone&#8217;s Mind<\/a>\u300d\u306e\u8457\u8005\u3002<\/span><\/p>\n","protected":false},"author":9,"featured_media":16754,"template":"","insight-type":[1735],"insights-tag":[],"insights-category":[],"class_list":["post-33444","insight-article","type-insight-article","status-publish","has-post-thumbnail","hentry","insight-type-articles"],"_links":{"self":[{"href":"https:\/\/glginsights.com\/ja\/wp-json\/wp\/v2\/insight-article\/33444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glginsights.com\/ja\/wp-json\/wp\/v2\/insight-article"}],"about":[{"href":"https:\/\/glginsights.com\/ja\/wp-json\/wp\/v2\/types\/insight-article"}],"author":[{"embeddable":true,"href":"https:\/\/glginsights.com\/ja\/wp-json\/wp\/v2\/users\/9"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glginsights.com\/ja\/wp-json\/wp\/v2\/media\/16754"}],"wp:attachment":[{"href":"https:\/\/glginsights.com\/ja\/wp-json\/wp\/v2\/media?parent=33444"}],"wp:term":[{"taxonomy":"insight-type","embeddable":true,"href":"https:\/\/glginsights.com\/ja\/wp-json\/wp\/v2\/insight-type?post=33444"},{"taxonomy":"insights-tag","embeddable":true,"href":"https:\/\/glginsights.com\/ja\/wp-json\/wp\/v2\/insights-tag?post=33444"},{"taxonomy":"insights-category","embeddable":true,"href":"https:\/\/glginsights.com\/ja\/wp-json\/wp\/v2\/insights-category?post=33444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}