{"id":33354,"date":"2020-08-17T15:15:12","date_gmt":"2020-08-17T19:15:12","guid":{"rendered":"https:\/\/glg.tempsite.space\/articles\/stop-letting-garbage-data-get-in-the-way-of-good-survey-results-2\/"},"modified":"2025-11-04T12:56:27","modified_gmt":"2025-11-04T17:56:27","slug":"stop-letting-garbage-data-get-in-the-way-of-good-survey-results","status":"publish","type":"insight-article","link":"https:\/\/glginsights.com\/ja\/articles\/stop-letting-garbage-data-get-in-the-way-of-good-survey-results\/","title":{"rendered":"\u8cea\u306e\u60aa\u3044\u30c7\u30fc\u30bf\u304c\u8abf\u67fb\u7d50\u679c\u3092\u53f0\u7121\u3057\u306b\u3059\u308b\u306e\u3092\u9632\u3050"},"content":{"rendered":"<p>\u300cgarbage in, garbage out.\uff08\u30b4\u30df\u3092\u5165\u308c\u305f\u3089\u3001\u30b4\u30df\u304c\u51fa\u3066\u304f\u308b\uff09\u300d\u3068\u3044\u3046\u8a00\u8449\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u30b3\u30f3\u30d4\u30e5\u30fc\u30bf\u30fc\u30b5\u30a4\u30a8\u30f3\u30b9\u306e\u5206\u91ce\u3067\u751f\u307e\u308c\u305f\u8a00\u8449\u3067\u3059\u304c\u3001\u591a\u304f\u306e\u3053\u3068\u306b\u3042\u3066\u306f\u307e\u308a\u3001\u30b5\u30fc\u30d9\u30a4\u3067\u3082\u540c\u69d8\u3067\u3059\u3002\u8cea\u306e\u60aa\u3044\u30c7\u30fc\u30bf\u306b\u3088\u3063\u3066\u30b5\u30fc\u30d9\u30a4\u306e\u7d50\u679c\u304c\u640d\u306a\u308f\u308c\u308b\u3053\u3068\u3092\u9632\u3050\u305f\u3081\u3001\u4eca\u65e5\u304b\u3089\u5b9f\u8df5\u3067\u304d\u308b\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\u3053\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3092\u63a1\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30c7\u30fc\u30bf\u3068\u305d\u308c\u306b\u57fa\u3065\u3044\u3066\u4e0b\u3059\u3079\u304d\u6c7a\u65ad\u306b\u81ea\u4fe1\u3092\u6301\u3066\u308b\u3088\u3046\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<hr 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src=\"https:\/\/glginsights.com\/wp-content\/uploads\/2020\/08\/1_Survey_Graphic.png\" alt=\"\" width=\"1551\" height=\"796\" \/><\/p>\n<ul>\n<li><strong>\u77e5\u8b58\u30c1\u30a7\u30c3\u30af<\/strong> 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wp-image-18625\" src=\"https:\/\/glginsights.com\/wp-content\/uploads\/2020\/08\/2_Survey_Graphic.png\" alt=\"\" width=\"1428\" height=\"625\" \/><\/p>\n<ul>\n<li><strong>\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u30c1\u30a7\u30c3\u30af<\/strong> \u3053\u308c\u306f\u3001\u56de\u7b54\u8005\u304c\u6ce8\u610f\u3092\u6255\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u305f\u3081\u3001\u307e\u305f\u3001\u5927\u898f\u6a21\u306e\u6d88\u8cbb\u8005\u30b5\u30fc\u30d9\u30a4\u3067\u4eba\u9593\u306e\u4ee3\u308f\u308a\u306b\u30ed\u30dc\u30c3\u30c8\u304c\u5165\u529b\u3057\u3066\u3044\u308b\u306e\u3092\u691c\u77e5\u3059\u308b\u305f\u3081\u306b\u8a2d\u5b9a\u3055\u308c\u305f\u8cea\u554f\u3067\u3059\u3002\u8ab0\u3067\u3082\u56de\u7b54\u3067\u304d\u308b\u3088\u3046\u306a\u3001\u660e\u78ba\u306a\u56de\u7b54\u306e\u8cea\u554f\u3092\u4f7f\u7528\u3057\u307e\u3059\u3002\uff08\u4f8b\u300c\u4e00\u9031\u9593\u306f\u4f55\u65e5\u3067\u3059\u304b\u3002\u300d\uff09<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-18630\" src=\"https:\/\/glginsights.com\/wp-content\/uploads\/2020\/08\/3_Survey_Graphic.png\" alt=\"\" width=\"1432\" height=\"703\" 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loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18635\" src=\"https:\/\/glginsights.com\/wp-content\/uploads\/2020\/08\/4_Survey_Graphic.png\" alt=\"\" width=\"1621\" height=\"744\" srcset=\"https:\/\/glginsights.com\/wp-content\/uploads\/2020\/08\/4_Survey_Graphic.png 1621w, https:\/\/glginsights.com\/wp-content\/uploads\/2020\/08\/4_Survey_Graphic-300x138.png 300w, https:\/\/glginsights.com\/wp-content\/uploads\/2020\/08\/4_Survey_Graphic-1024x470.png 1024w, https:\/\/glginsights.com\/wp-content\/uploads\/2020\/08\/4_Survey_Graphic-768x352.png 768w, https:\/\/glginsights.com\/wp-content\/uploads\/2020\/08\/4_Survey_Graphic-1536x705.png 1536w\" sizes=\"(max-width: 1621px) 100vw, 1621px\" \/><\/p>\n<ul>\n<li><strong>\u30b9\u30d4\u30fc\u30c9\u9055\u53cd\u8005\u3000<\/strong>\u56de\u7b54\u8005\u306e\u56de\u7b54\u30b9\u30d4\u30fc\u30c9\u304c\u901f\u3059\u304e\u306a\u3044\u304b\u3092\u5224\u5b9a\u3057\u307e\u3059\u3002\u3082\u3057\u4ed6\u306e\u4eba\u306e\u534a\u5206\u306e\u30b9\u30d4\u30fc\u30c9\u3067\u30b5\u30fc\u30d9\u30a4\u306b\u7b54\u3048\u3066\u3044\u308b\u56de\u7b54\u8005\u304c\u3044\u305f\u3068\u3057\u305f\u3089\u3001\u305d\u306e\u4eba\u306f\u5341\u5206\u306b\u6ce8\u610f\u3092\u6255\u3063\u3066\u3044\u306a\u304b\u3063\u305f\u306e\u3067\u306f\u306a\u3044\u304b\u3068\u3044\u3046\u53ef\u80fd\u6027\u3092\u7591\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n<\/ul>\n<p><strong>\u3088\u304f\u3042\u308b\u8aa4\u308a<\/strong><br \/>\n\u56de\u7b54\u306b\u5fdc\u3058\u3066\u7570\u306a\u308b\u6570\u306e\u8cea\u554f\u304c\u8868\u793a\u3055\u308c\u308b\u30ed\u30b8\u30c3\u30af\u3092\u30b5\u30fc\u30d9\u30a4\u306b\u7d44\u307f\u8fbc\u3093\u3060\u5834\u5408\u3001\u6b63\u5f53\u306a\u7406\u7531\u3067\u3001\u30b5\u30fc\u30d9\u30a4\u306b\u304b\u304b\u308b\u6642\u9593\u306b\u6975\u7aef\u306a\u9055\u3044\u304c\u751f\u3058\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li><strong>\u30ab\u30b9\u30bf\u30e0\u30d5\u30e9\u30b0\u00a0 <\/strong>\u56de\u7b54\u8005\u304c\u77db\u76fe\u3057\u305f\u56de\u7b54\u3092\u3059\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u8cea\u554f\u3092\u3059\u308b\u5834\u5408\u3001\u8ad6\u7406\u77db\u76fe\u304c\u751f\u3058\u305f\u3068\u304d\u306b\u4f5c\u52d5\u3059\u308b\u30ab\u30b9\u30bf\u30e0\u30d5\u30e9\u30b0\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30d5\u30e9\u30b0\u306f\u30d0\u30c3\u30af\u30a8\u30f3\u30c9\u306b\u3057\u304b\u8868\u793a\u3055\u308c\u307e\u305b\u3093\u304c\u3001\u30c7\u30fc\u30bf\u4e2d\u306e\u30d5\u30e9\u30b0\u3092\u7d20\u65e9\u304f\u7279\u5b9a\u3057\u3001\u56de\u7b54\u3092\u30ec\u30d3\u30e5\u30fc\u3057\u3001\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u304b\u3089\u56de\u7b54\u3092\u524a\u9664\u3059\u308b\u304b\u3069\u3046\u304b\u3092\u5224\u5225\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30ab\u30b9\u30bf\u30e0\u30d5\u30e9\u30b0\u306f\u30c7\u30fc\u30bf\u306e\u8cea\u3092\u30c1\u30a7\u30c3\u30af\u3057\u3001\u8cea\u306e\u60aa\u3044\u53ef\u80fd\u6027\u306e\u3042\u308b\u30c7\u30fc\u30bf\u3092\u3069\u306e\u3088\u3046\u306b\u51e6\u7406\u3059\u3079\u304d\u304b\u3001\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u5224\u65ad\u3092\u4e0b\u3059\u305f\u3081\u306e\u8fc5\u901f\u306a\u65b9\u6cd5\u3067\u3059\u3002<\/li>\n<li><strong>\u81ea\u7531\u56de\u7b54\u5f62\u5f0f\u306e\u8cea\u554f\u00a0 <\/strong>\u81ea\u7531\u56de\u7b54\u5f62\u5f0f\u306e\u8cea\u554f\u3067\u306f\u5b9a\u6027\u7684\u306a\u30c7\u30fc\u30bf\u3092\u5f97\u3089\u308c\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u56de\u7b54\u8005\u306e\u8cea\u3092\u5224\u5b9a\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002\u56de\u7b54\u8005\u306f\u554f\u308f\u308c\u3066\u3044\u308b\u3053\u3068\u306b\u7b54\u3048\u3066\u3044\u308b\u3067\u3057\u3087\u3046\u304b\uff1f \u77db\u76fe\u306e\u306a\u3044\u9069\u5207\u306a\u56de\u7b54\u3067\u3057\u3087\u3046\u304b\uff1f \u3082\u3057\u7b54\u3048\u304c\u30ce\u30fc\u3067\u3042\u308c\u3070\u3001\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u304b\u3089\u524a\u9664\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u56de\u7b54\u8005\u304c\u8cea\u554f\u3092\u8aa4\u89e3\u3057\u3066\u3044\u308b\u306a\u3069\u7b54\u3048\u304c\u3042\u307e\u308a\u660e\u78ba\u3067\u306a\u3044\u5834\u5408\u306f\u3001\u305d\u306e\u56de\u7b54\u8005\u306e\u6b8b\u308a\u306e\u30c7\u30fc\u30bf\u3092\u78ba\u8a8d\u3057\u3066\u5341\u5206\u306a\u60c5\u5831\u3092\u5f97\u305f\u4e0a\u3067\u3001\u3069\u306e\u3088\u3046\u306b\u6271\u3046\u304b\u3092\u5224\u65ad\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n<\/ul>\n<h3><\/h3>\n<h3><strong>\u899a\u3048\u3066\u304a\u304f\u3079\u304d\u91cd\u8981\u30dd\u30a4\u30f3\u30c8<\/strong><\/h3>\n<p>\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u306e\u8cea\u3092\u6539\u5584\u3059\u308b\u65b9\u6cd5\u306f\u305f\u304f\u3055\u3093\u3042\u308a\u307e\u3059\u3002\u60aa\u3044\u30c7\u30fc\u30bf\u304c\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u306b\u5165\u308a\u8fbc\u3080\u3053\u3068\u3092\u9632\u3050\u305f\u3081\u306b\u4f7f\u308f\u308c\u308b\u65b9\u6cd5\u3082\u3042\u308a\u307e\u3059\u3057\u3001\u3059\u3067\u306b\u53ce\u96c6\u3057\u305f\u30c7\u30fc\u30bf\u306e\u8cea\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b\u305f\u3081\u306b\u4f7f\u308f\u308c\u308b\u65b9\u6cd5\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u3089\u306e\u65b9\u6cd5\u3092\u3059\u3079\u3066\u4f7f\u3046\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3057\u3001\u7279\u5b9a\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306b\u9069\u7528\u3067\u304d\u308b\u3082\u306e\u3092\u3044\u304f\u3064\u304b\u9078\u629e\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002\u3044\u305a\u308c\u306b\u305b\u3088\u3001\u8cea\u306e\u9ad8\u3044\u30b5\u30fc\u30d9\u30a4\u3092\u884c\u3044\u3001\u4fe1\u983c\u6027\u306e\u3042\u308b\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3048\u308b\u3088\u3046\u3001\u8cea\u306e\u60aa\u3044\u30c7\u30fc\u30bf\u3092\u306a\u304f\u3059\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<hr \/>\n<h3><strong>GLG\u30b5\u30fc\u30d9\u30a4\u30b7\u30ea\u30fc\u30ba\u306e\u4ed6\u306e\u8a18\u4e8b<\/strong><\/h3>\n<ul>\n<li><a href=\"https:\/\/glginsights.com\/ja\/articles\/when-statistical-significance-just-isntsignificant\/\">\u7d71\u8a08\u7684\u306a\u512a\u4f4d\u6027\u304c\u306a\u3044\u3068\u304d<\/a><\/li>\n<li><a href=\"https:\/\/glginsights.com\/ja\/articles\/the-top-8-tenets-of-survey-design\/\">\u30b5\u30fc\u30d9\u30a4\u8a2d\u8a08\u306e8\u3064\u306e\u539f\u5247<\/a><\/li>\n<li><a href=\"https:\/\/glginsights.com\/ja\/articles\/what-type-of-survey-do-you-need\/\">\u30b5\u30fc\u30d9\u30a4\u30bf\u30a4\u30d7\u306e\u9078\u3073\u65b9<\/a><\/li>\n<li><a href=\"https:\/\/glginsights.com\/ja\/articles\/are-you-running-the-right-survey-for-the-wrong-reason\/\">\u30b5\u30fc\u30d9\u30a4\u306e\u8da3\u65e8\u306b\u7acb\u3061\u8fd4\u308b<\/a><\/li>\n<li><a href=\"https:\/\/glginsights.com\/ja\/articles\/why-the-screener-section-of-your-survey-is-compromising-your-results\/\">\u306a\u305c\u30b9\u30af\u30ea\u30fc\u30cb\u30f3\u30b0\u8abf\u67fb\u304c\u601d\u308f\u306c\u7d50\u679c\u3092\u62db\u304f\u306e\u304b<\/a><\/li>\n<li><a href=\"https:\/\/glginsights.com\/ja\/articles\/surveying-basics-the-right-way-to-reach-respondents\/\">\u56de\u7b54\u8005\u3078\u306e\u9069\u5207\u306a\u30ea\u30fc\u30c1\u65b9\u6cd5<\/a><\/li>\n<li><a href=\"https:\/\/glginsights.com\/ja\/articles\/to-rate-or-to-rank-that-is-the-survey-design-question\/\">\u683c\u4ed8\u3051\u6cd5\u3068\u9806\u4f4d\u6cd5<\/a><\/li>\n<\/ul>\n<hr \/>\n<p><strong>\u5b9a\u91cf\u8abf\u67fb\u306e\u57fa\u672c\u3068\u52b9\u679c\u7684\u306a\u6226\u7565\u3092\u307e\u3068\u3081\u305feBook<a href=\"https:\/\/glginsights.com\/ja\/whitepapers\/strategies-for-successul-surveys-a-handbook-for-conducting-quantitiatve-research\/\">\u300c\u7d50\u679c\u3092\u51fa\u3059\u305f\u3081\u306e\u30b5\u30fc\u30d9\u30a4\u6226\u7565\u300d<\/a>\u3082\u7121\u6599\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3044\u305f\u3060\u3051\u307e\u3059\u3002<\/strong><\/p>\n<p>GLG\u3067\u306f\u3001\u4e16\u754c\u3067100\u4e07\u4eba\u306e\u6709\u8b58\u8005\u3092\u5bfe\u8c61\u3068\u3057\u305fB2B\u8abf\u67fb\u3001<a href=\"https:\/\/glginsights.com\/ja\/surveys\/\">GLG\u30b5\u30fc\u30d9\u30a4<\/a>\u3092\u3054\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u7279\u5b9a\u5206\u91ce\u3001\u696d\u754c\u5c02\u9580\u5bb6\u3078\u306e\u8abf\u67fb\u30cb\u30fc\u30ba\u304c\u3054\u3056\u3044\u307e\u3057\u305f\u3089\u3001\u304a\u6c17\u8efd\u306b\u3054\u76f8\u8ac7\u304f\u3060\u3055\u3044\u3002<\/p>\n","protected":false},"author":9,"featured_media":15561,"template":"","insight-type":[1735],"insights-tag":[1315],"insights-category":[1927],"class_list":["post-33354","insight-article","type-insight-article","status-publish","has-post-thumbnail","hentry","insight-type-articles","insights-tag-1315","insights-category-surveys"],"_links":{"self":[{"href":"https:\/\/glginsights.com\/ja\/wp-json\/wp\/v2\/insight-article\/33354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glginsights.com\/ja\/wp-json\/wp\/v2\/insight-article"}],"about":[{"href":"https:\/\/glginsights.com\/ja\/wp-json\/wp\/v2\/types\/insight-article"}],"author":[{"embeddable":true,"href":"https:\/\/glginsights.com\/ja\/wp-json\/wp\/v2\/users\/9"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glginsights.com\/ja\/wp-json\/wp\/v2\/media\/15561"}],"wp:attachment":[{"href":"https:\/\/glginsights.com\/ja\/wp-json\/wp\/v2\/media?parent=33354"}],"wp:term":[{"taxonomy":"insight-type","embeddable":true,"href":"https:\/\/glginsights.com\/ja\/wp-json\/wp\/v2\/insight-type?post=33354"},{"taxonomy":"insights-tag","embeddable":true,"href":"https:\/\/glginsights.com\/ja\/wp-json\/wp\/v2\/insights-tag?post=33354"},{"taxonomy":"insights-category","embeddable":true,"href":"https:\/\/glginsights.com\/ja\/wp-json\/wp\/v2\/insights-category?post=33354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}