{"id":33220,"date":"2021-11-11T14:57:02","date_gmt":"2021-11-11T19:57:02","guid":{"rendered":"https:\/\/glg.tempsite.space\/articles\/focusing-on-focus-groups-best-practices-2\/"},"modified":"2025-11-04T12:56:19","modified_gmt":"2025-11-04T17:56:19","slug":"focusing-on-focus-groups-best-practices","status":"publish","type":"insight-article","link":"https:\/\/glginsights.com\/ja\/articles\/focusing-on-focus-groups-best-practices\/","title":{"rendered":"\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u306e\u91cd\u8981\u6027\u3068\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9"},"content":{"rendered":"

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 <\/p>\n

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 <\/p>\n

\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u306e\u7279\u5fb4<\/strong><\/h2>\n

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\u8996\u899a\u60c5\u5831<\/strong>\u306e<\/strong>\u91cd\u8981<\/strong>\u6027\u00a0 <\/strong>\u53c2\u52a0\u8005\u304c\u8a00\u8449\u3067\u4f1d\u3048\u308b\u610f\u898b\u306b\u52a0\u3048\u3001\u81ea\u7136\u306b\u51fa\u308b\u8868\u60c5\u3084\u30dc\u30c7\u30a3\u30e9\u30f3\u30b2\u30fc\u30b8\u3082\u8cb4\u91cd\u306a\u624b\u304c\u304b\u308a\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u3084\u308a\u53d6\u308a\u00a0 <\/strong>\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u306e\u69d8\u5b50\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u89b3\u5bdf\u3067\u304d\u308b\u305f\u3081\u3001\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u3084\u65b0\u3057\u3044\u8cea\u554f\u3092\u30e2\u30c7\u30ec\u30fc\u30bf\u30fc\u306b\u76f4\u63a5\u6307\u793a\u3067\u304d\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u53c2\u52a0\u8005\u306e\u610f\u898b\u3092\u805e\u304d\u306a\u304c\u3089\u3001\u5f97\u3089\u308c\u305f\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306e\u5f71\u97ff\u3084\u52b9\u679c\u306b\u3064\u3044\u3066\u305d\u306e\u5834\u3067\u8a71\u3057\u5408\u3046\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n

\u6bd4\u8f03\u304c\u53ef\u80fd\u00a0 <\/strong>\u901a\u5e38\u3001\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u306e\u5b9f\u614b\u306b\u6ce8\u76ee\u3059\u308b\u3088\u3046\u8a2d\u8a08\u3055\u308c\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u4f01\u696d\u5411\u3051\u88fd\u54c1\u306e\u5834\u5408\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u696d\u7a2e\u306e\u7570\u306a\u308b\u30d0\u30a4\u30e4\u30fc\u3092\u9078\u5b9a\u3057\u3066\u8907\u6570\u306e\u30b0\u30eb\u30fc\u30d7\u3092\u8a2d\u3051\u307e\u3059\u3002\u6d88\u8cbb\u8005\u5411\u3051\u88fd\u54c1\u306e\u5834\u5408\u306f\u3001\u5e74\u9f62\u5c64\u3067\u5206\u3051\u3066\u306b\u8907\u6570\u306e\u30b0\u30eb\u30fc\u30d7\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n

 <\/p>\n

\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u306e\u7a2e\u985e<\/strong><\/h2>\n

\u901a\u5e38\u3001\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u306f\u3001\u6b21\u306e3\u3064\u306e\u3046\u3061\u3044\u305a\u308c\u304b\u306e\u8abf\u67fb\u76ee\u6a19\u306b\u5408\u308f\u305b\u3066\u69cb\u6210\u3055\u308c\u307e\u3059\u3002<\/p>\n

    \n
  • \u7d4c\u9a13\uff1a<\/strong>\u3053\u306e\u30bf\u30a4\u30d7\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u306f\u3001\u805e\u304d\u53d6\u308a\u3068\u63a2\u6c42\u304c\u4e2d\u5fc3\u3068\u306a\u308a\u307e\u3059\u3002 \u53c2\u52a0\u8005\u306e\u8003\u3048\u3084\u884c\u52d5\u3092\u628a\u63e1\u3057\u3001\u88fd\u54c1\u3092\u77e5\u3063\u305f\u904e\u7a0b\u3001\u6bd4\u8f03\u691c\u8a0e\u65b9\u6cd5\u3001\u8cfc\u5165\u307e\u305f\u306f\u4f7f\u7528\u306b\u81f3\u3063\u305f\u7d4c\u7def\u3092\u660e\u3089\u304b\u306b\u3057\u307e\u3059\u3002\u65b0\u898f\u5e02\u5834\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u5834\u5408\u3084\u3001\u307e\u3060\u628a\u63e1\u3057\u3066\u3044\u306a\u3044\u65b0\u3057\u3044\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u76ee\u6307\u3057\u3066\u3044\u308b\u5834\u5408\u306b\u3001\u3053\u306e\u30bf\u30a4\u30d7\u306e\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u3092\u5b9f\u65bd\u3057\u307e\u3059\u3002<\/li>\n
  • \u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\uff1a<\/strong>\u3053\u306e\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u3067\u306f\u3001\u65b0\u6a5f\u80fd\u3092\u8ffd\u52a0\u3059\u308b\u3001\u65b0\u3057\u3044\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u8003\u3048\u308b\u3001\u8a34\u6c42\u529b\u306e\u3042\u308b\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4f5c\u6210\u3059\u308b\u306a\u3069\u3001\u53c2\u52a0\u8005\u306b\u4f55\u3089\u304b\u306e\u8ab2\u984c\u304c\u4e0e\u3048\u3089\u308c\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u6d3b\u7528\u3059\u308b\u65b9\u6cd5\u3092\u78ba\u8a8d\u3057\u305f\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u5370\u8c61\u3092\u8abf\u67fb\u3057\u305f\u308a\u3059\u308b\u969b\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/li>\n
  • \u30c6\u30b9\u30c8\uff1a<\/strong>\u7279\u5b9a\u306e\u30c6\u30b9\u30c8\u74b0\u5883\u3067\u3001\u3055\u307e\u3056\u307e\u306a\u30b3\u30f3\u30bb\u30d7\u30c8\uff08\u88fd\u54c1\u306e\u30a2\u30a4\u30c7\u30a2\u3001\u30d6\u30e9\u30f3\u30c9\u540d\u3068\u30ed\u30b4\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001\u30ad\u30e3\u30c3\u30c1\u30d5\u30ec\u30fc\u30ba\u3001\u5e83\u544a\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3001\u914d\u4fe1\u5a92\u4f53\u3001\u4fa1\u683c\u30e2\u30c7\u30eb\u306a\u3069\uff09\u3092\u8a55\u4fa1\u3067\u304d\u307e\u3059\u3002<\/li>\n<\/ul>\n

    \u3053\u308c\u3089\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u4f75\u7528\u304c\u53ef\u80fd\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u540c\u3058\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u306b\u5bfe\u3057\u3066\u3001\u3053\u308c\u307e\u3067\u306e\u7d4c\u9a13\u306b\u3064\u3044\u3066\u8cea\u554f\u3059\u308b\u3068\u540c\u6642\u306b\u3001\u30b3\u30f3\u30bb\u30d7\u30c8\u306b\u95a2\u3059\u308b\u8cea\u554f\u3092\u3057\u3066\u53cd\u5fdc\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/p>\n

     <\/p>\n

    \u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9<\/strong><\/h2>\n

    \u3069\u306e\u30bf\u30a4\u30d7\u306e\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u3092\u5b9f\u884c\u3059\u308b\u5834\u5408\u3067\u3082\u3001\u4ee5\u4e0b\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u304c\u3001\u8cbb\u3084\u3059\u52b4\u529b\u3068\u8cbb\u7528\u3092\u6700\u5927\u9650\u306b\u751f\u304b\u3059\u305f\u3081\u306e\u5f79\u306b\u7acb\u3064\u3067\u3057\u3087\u3046\u3002<\/p>\n

      \n
    • \u4eba\u6570\u3092\u5236\u9650\u3059\u308b\uff1a<\/strong>\u5c11\u4eba\u6570\u306e\u30b0\u30eb\u30fc\u30d7\u306e\u65b9\u304c\u4e92\u3044\u306b\u6253\u3061\u89e3\u3051\u3084\u3059\u304f\u3001\u7387\u76f4\u306a\u610f\u898b\u3092\u805e\u3051\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u5c11\u4eba\u6570\u306e\u30b0\u30eb\u30fc\u30d7\u3067\u306f1\u4eba\u3042\u305f\u308a\u306e\u767a\u8a00\u6642\u9593\u3082\u5897\u3048\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u30bb\u30c3\u30b7\u30e7\u30f3\u6642\u9593\u304c2\u6642\u9593\u306e\u5834\u5408\u30014\u4eba\u30b0\u30eb\u30fc\u30d7\u3067\u306f1\u4eba\u3042\u305f\u308a30\u5206\u306e\u767a\u8a00\u6642\u9593\u304c\u78ba\u4fdd\u3067\u304d\u307e\u3059\u304c\u30018\u4eba\u30b0\u30eb\u30fc\u30d7\u3067\u306f15\u5206\u3057\u304b\u767a\u8a00\u3067\u304d\u307e\u305b\u3093\u3002<\/li>\n
    • \u30b7\u30f3\u30d7\u30eb\u3092\u5fc3\u304c\u3051\u308b\uff1a<\/strong>\u62db\u96c6\u3057\u305f\u30b0\u30eb\u30fc\u30d7\u304b\u3089\u3067\u304d\u308b\u3060\u3051\u591a\u304f\u306e\u60c5\u5831\u3092\u5f97\u3088\u3046\u3068\u3001\u3064\u30441\u56de\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u306b\u591a\u6570\u306e\u30c8\u30d4\u30c3\u30af\u3092\u76db\u308a\u8fbc\u307f\u305f\u304f\u306a\u308a\u307e\u3059\u304c\u3001\u3053\u308c\u306f\u5927\u304d\u306a\u9593\u9055\u3044\u3067\u3059\u3002\u6b21\u3005\u306b\u8a71\u984c\u3092\u5909\u3048\u3066\u8cea\u554f\u3092\u3059\u308b\u3068\u3001\u4e00\u3064\u3072\u3068\u3064\u306e\u30c8\u30d4\u30c3\u30af\u3092\u6df1\u304f\u6398\u308a\u4e0b\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u305b\u3093\u3002\u91cd\u8981\u306a\u9805\u76ee\u306b\u7d5e\u308a\u8fbc\u3093\u3067\u8cea\u554f\u3059\u308b\u3053\u3068\u3067\u3001\u5404\u30c8\u30d4\u30c3\u30af\u306b\u3064\u3044\u3066\u306e\u7406\u89e3\u304c\u6df1\u307e\u308a\u307e\u3059\u3002\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u3068\u3044\u3046\u540d\u524d\u306e\u3068\u304a\u308a\u3001\u300c\u7d5e\u308a\u8fbc\u3080\uff08\u30d5\u30a9\u30fc\u30ab\u30b9\u3059\u308b\uff09\u300d\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/li>\n
    • \u5148\u5165\u89b3\u3092\u6392\u9664\u3059\u308b\uff1a<\/strong>\u56de\u7b54\u3092\u8a98\u5c0e\u3059\u308b\u3053\u3068\u306a\u304f\u3001\u7279\u306b\u5236\u7d04\u3092\u8a2d\u3051\u305a\u306b\u8cea\u554f\u3092\u3057\u3066\u3001\u76f8\u624b\u304c\u81ea\u5206\u306e\u8a00\u8449\u3067\u81ea\u7531\u306b\u56de\u7b54\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u300c\u3053\u306e\u30b3\u30f3\u30bb\u30d7\u30c8\u306e\u6700\u3082\u826f\u3044\u70b9\u306f\u4f55\u3067\u3057\u3087\u3046\u304b\uff1f\u300d\u3067\u306f\u306a\u304f\u3001\u300c\u3053\u306e\u30b3\u30f3\u30bb\u30d7\u30c8\u306b\u3064\u3044\u3066\u3001\u3042\u306a\u305f\u306e\u8003\u3048\u3092\u304a\u805e\u304b\u305b\u304f\u3060\u3055\u3044\u300d\u3068\u8cea\u554f\u3057\u307e\u3059\u3002<\/li>\n
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    • \u697d\u3057\u3044\u6642\u9593\u3092\u6f14\u51fa\u3059\u308b\uff1a<\/strong>\u5c11\u306a\u304f\u3068\u3082\u53c2\u52a0\u8005\u306b\u3068\u3063\u3066\u9b45\u529b\u7684\u306a\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u306b\u306a\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002 \u5e38\u306b\u660e\u308b\u3044\u96f0\u56f2\u6c17\u3092\u5fc3\u304c\u3051\u3001\u5fc5\u8981\u3067\u3042\u308c\u3070\u30e6\u30fc\u30e2\u30a2\u3067\u5834\u3092\u548c\u307e\u305b\u307e\u3059\u3002<\/li>\n<\/ul>\n

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      \n

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