記事一覧／ケーススタディ

GLGサービスの活用事例、業界の最新情報や市場動向のコラムを掲載しています。

Insight Type: すべて
すべてインサイト記事ケーススタディ／事例紹介動画ホワイトペーパーポッドキャスト
Market Research
Avoiding Bias in Market Research: Types of Bias
Article

Avoiding Bias in Market Research: Types of Bias

Avoiding Bias, Bias, Market Research
Use Science to Make Your Product Launch Successful: Concept Testing and Message Testing
Article

Use Science to Make Your Product Launch Successful: Concept Testing and Message Testing

Concept Testing, Market Research, Message Testing, Product Management, Product Marketing
eBook | Message Testing: Best Practices
Bright Paper

eBook | Message Testing: Best Practices

Best Practices, Market Research, Message Testing
Jobs-to-be-Done Philosophy: A Practical Application for Product Innovators
Article

Jobs-to-be-Done Philosophy: A Practical Application for Product Innovators

Innovation, Market Research, Voice of Customer
Effective Concept Testing Requires a Well-Written Product Concept
Article

Effective Concept Testing Requires a Well-Written Product Concept

Concept Testing, Market Research
How to Conduct Message Testing
Article

How to Conduct Message Testing

Market Research, Message Testing
Improving B2B Message Testing
Article

Improving B2B Message Testing

GLG Applied Webcast, Market Research, Message Testing
The Right Moment to Put Your Value Proposition to the Test
Article

The Right Moment to Put Your Value Proposition to the Test

Concept Testing, Market Research, GLG Applied Webcast

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