活用事例／コラム記事／eBook

GLGサービスの活用事例、一流の有識者や専門家のインサイトをまとめたコラム記事、業界のトレンドや調査のベストプラクティスをまとめたeBookは、さまざまなシーンでご使用いただける実用的なインサイトをまとめています。ぜひご活用ください。

Insight Type: すべて
すべてアーティクルケーススタディ／事例紹介ビデオホワイトペーパーポッドキャスト
Quantifying Customers’ Willingness to Pay for Sustainable Product Alternatives
Spotlight

Quantifying Customers’ Willingness to Pay for Sustainable Product Alternatives

Corporate Firm Resources
Testing Willingness to Pay for a New Service with Two Potential Payment Models
Spotlight

Testing Willingness to Pay for a New Service with Two Potential Payment Models

Corporate Firm Resources
Price Optimization for Two Versions of a New Medical Device
Spotlight

Price Optimization for Two Versions of a New Medical Device

Corporate Firm Resources
Developing European Go-to-Market Strategy for an Asian Dermal Filler Brand
Spotlight

Developing European Go-to-Market Strategy for an Asian Dermal Filler Brand

Expert calls, Integrated Insights, Qualitative Research, Corporate Firm Resources, GLG Expert Calls and Executive Placements
Analyzing Best Practices for a Leading South Korean Conglomerate
Spotlight

Analyzing Best Practices for a Leading South Korean Conglomerate

Expert calls, Integrated Insights, Corporate Firm Resources, GLG Expert Calls and Executive Placements
Understanding Customer Perspective on Contract Lifecycle Management Software
Spotlight

Understanding Customer Perspective on Contract Lifecycle Management Software

Corporate Firm Resources
What Is a B2B Focus Group?
インサイト記事

What Is a B2B Focus Group?

Focus Groups, Qualitative Research, Corporate Firm Resources
Media Industry Research in Southeast Asia: IT
Spotlight

Media Industry Research in Southeast Asia: IT

Expert calls, Integrated Insights, Corporate Firm Resources, GLG Expert Calls and Executive Placements
Request for Proposal for a Superannuation Platform in Australia
Spotlight

Request for Proposal for a Superannuation Platform in Australia

Executive Placements, Corporate Firm Resources, GLG Expert Calls and Executive Placements
Understanding Apple’s App Tracking Technology
Spotlight

Understanding Apple’s App Tracking Technology

Expert calls, Corporate Firm Resources, GLG Expert Calls and Executive Placements
In-Depth Consultation on U.K. Payments Operation
Spotlight

In-Depth Consultation on U.K. Payments Operation

Executive Placements, Corporate Firm Resources, GLG Expert Calls and Executive Placements
Brand Awareness in Western Europe
Spotlight

Brand Awareness in Western Europe

Corporate Firm Resources
Testing Messages for a Cyber Security Solution
Spotlight

Testing Messages for a Cyber Security Solution

Integrated Insights, Message Testing, Qualitative Research, Corporate Firm Resources
Target Product Profile Assessment for Treatment of a Women’s Health Condition
Spotlight

Target Product Profile Assessment for Treatment of a Women’s Health Condition

Qualitative Research, Corporate Firm Resources
U.K. Apparel Brand Voice of Customer
Spotlight

U.K. Apparel Brand Voice of Customer

Corporate Firm Resources
How to Open Markets and Enhance Products with Customer Insight
Spotlight

How to Open Markets and Enhance Products with Customer Insight

Qualitative Research, Corporate Firm Resources
Successfully Implementing End-to-End Qualitative Product Research
Spotlight

Successfully Implementing End-to-End Qualitative Product Research

Qualitative Research, Corporate Firm Resources
Use Discussion Boards to Test Your Messaging
Spotlight

Use Discussion Boards to Test Your Messaging

Qualitative Research, Corporate Firm Resources
Identifying the Right Message for a Product Refresh
Spotlight

Identifying the Right Message for a Product Refresh

Message Testing, Corporate Firm Resources
Market and Competitive Analysis into Asia’s Health Food Ingredients Market
Spotlight

Market and Competitive Analysis into Asia’s Health Food Ingredients Market

Expert calls, Corporate Firm Resources, GLG Expert Calls and Executive Placements
Use Science to Make Your Product Launch Successful: Concept Testing and Message Testing
インサイト記事

Use Science to Make Your Product Launch Successful: Concept Testing and Message Testing

Concept Testing, Market Research, Message Testing, Product Management, Product Marketing, Corporate Firm Resources
Retail Consumer Packaging Survey
Spotlight

Retail Consumer Packaging Survey

Corporate Firm Resources
Purchasing Trends for HR Software Solutions in Western Europe and the U.S.
Spotlight

Purchasing Trends for HR Software Solutions in Western Europe and the U.S.

Corporate Firm Resources
Establishing and Growing the American Operation for an E-gaming Corporation
Spotlight

Establishing and Growing the American Operation for an E-gaming Corporation

Executive Placements, Corporate Firm Resources, GLG Expert Calls and Executive Placements
Optimising Medical Technology for Primary Care Workers
Spotlight

Optimising Medical Technology for Primary Care Workers

Concept Testing, Corporate Firm Resources
9 Steps to Energize Innovation
インサイト記事

9 Steps to Energize Innovation

Innovation, Jobs to be Done, Corporate Firm Resources
eBook | Message Testing: Best Practices
Bright Paper

eBook | Message Testing: Best Practices

Best Practices, Market Research, Message Testing, Corporate Firm Resources
Jobs-to-be-Done Philosophy: A Practical Application for Product Innovators
インサイト記事

Jobs-to-be-Done Philosophy: A Practical Application for Product Innovators

Innovation, Market Research, Voice of Customer, Corporate Firm Resources
Growth Opportunity Assessment for a Leading Korean Chemical Company
Spotlight

Growth Opportunity Assessment for a Leading Korean Chemical Company

Expert calls, Integrated Insights, Corporate Firm Resources, GLG Expert Calls and Executive Placements
Supporting Breakthrough Innovation with an Asian Industrial Conglomerate
Spotlight

Supporting Breakthrough Innovation with an Asian Industrial Conglomerate

Expert calls, Integrated Insights, Corporate Firm Resources, GLG Expert Calls and Executive Placements
Effective Concept Testing Requires a Well-Written Product Concept
インサイト記事

Effective Concept Testing Requires a Well-Written Product Concept

Concept Testing, Market Research, Corporate Firm Resources
Six Steps to Bring New Technology to Market
インサイト記事

Six Steps to Bring New Technology to Market

Go-to-Market, Technology, Corporate Firm Resources
Understanding Research Gaps on Supply and Demand for Alternative Proteins
Spotlight

Understanding Research Gaps on Supply and Demand for Alternative Proteins

Expert calls, Corporate Firm Resources, GLG Expert Calls and Executive Placements
How to Conduct Message Testing
インサイト記事

How to Conduct Message Testing

Market Research, Message Testing, Corporate Firm Resources
B2B Focus Groups with Learning and Development
Spotlight

B2B Focus Groups with Learning and Development

Qualitative Research, Corporate Firm Resources
Understanding the Use of a Drug in Infectious Fungal Disease (IFD) Management
Spotlight

Understanding the Use of a Drug in Infectious Fungal Disease (IFD) Management

Corporate Firm Resources
Market Assessment and Product Profile
Spotlight

Market Assessment and Product Profile

Corporate Firm Resources
Gathering Insights to Reach Net-Zero by 2030
Spotlight

Gathering Insights to Reach Net-Zero by 2030

Southeast Asia, Corporate Firm Resources, GLG Expert Calls and Executive Placements
Pricing Strategy Amid Surging Inflation
インサイト記事

Pricing Strategy Amid Surging Inflation

Best Practices, Pricing, Corporate Firm Resources
Understanding E-Commerce Merchants’ Operating Platform Needs
Spotlight

Understanding E-Commerce Merchants’ Operating Platform Needs

eCommerce, Southeast Asia, Corporate Firm Resources
Consumer Insights into Healthy Snack Food Customers in Australia and New Zealand
Spotlight

Consumer Insights into Healthy Snack Food Customers in Australia and New Zealand

Australia, Consumer Packaged Goods, Integrated Insights, New Zealand, Corporate Firm Resources
Multi-Geography Medical Advisory Board for a Chinese Biotech Firm
Spotlight

Multi-Geography Medical Advisory Board for a Chinese Biotech Firm

Greater China, Healthcare, Integrated Insights, Corporate Firm Resources
Embracing Industry 4.0 and Zero-Downtime, Zero-Defects Manufacturing
インサイト記事

Embracing Industry 4.0 and Zero-Downtime, Zero-Defects Manufacturing

Best Practices, IoT, Manufacturing, Corporate Firm Resources
Assessing Retail Mortgage Market to Refine a Go-to-Market Plan
Spotlight

Assessing Retail Mortgage Market to Refine a Go-to-Market Plan

Expert calls, Integrated Insights, Corporate Firm Resources, GLG Expert Calls and Executive Placements
Reviewing the Indian Adhesives Market and Exploring Avenues for Growth
Spotlight

Reviewing the Indian Adhesives Market and Exploring Avenues for Growth

Expert calls, India, Integrated Insights, Corporate Firm Resources
Website Experience Evaluation through UX Research
Spotlight

Website Experience Evaluation through UX Research

Southeast Asia, Website UX Research, Corporate Firm Resources
Healthcare Technical Due Diligence: Assessing a New Cancer Treatment
Spotlight

Healthcare Technical Due Diligence: Assessing a New Cancer Treatment

Expert calls, Healthcare, South Korea, Corporate Firm Resources, GLG Expert Calls and Executive Placements
Rapid Message Testing
Spotlight

Rapid Message Testing

Expert calls, Corporate Firm Resources, GLG Expert Calls and Executive Placements
Ebook | De-Risking Transformational Innovation: The Science Behind Managing Assumptions
インサイト記事

Ebook | De-Risking Transformational Innovation: The Science Behind Managing Assumptions

Best Practices, Corporate Firm Resources
How COVID-19 Impacts Diagnostic Testing
Spotlight

How COVID-19 Impacts Diagnostic Testing

Integrated Insights, Corporate Firm Resources
What Will Keep Companies Ahead in the ‘New Normal’
インサイト記事

What Will Keep Companies Ahead in the ‘New Normal’

Coronavirus, New Normal, Corporate Firm Resources
Innovation in the Time of COVID-19
インサイト記事

Innovation in the Time of COVID-19

Coronavirus, Corporate Firm Resources
Agile Methodologies: Streamlining the Product Development Process
インサイト記事

Agile Methodologies: Streamlining the Product Development Process

Agile, Research Methodology, Corporate Firm Resources
Real-Time COVID-19 Consumer Impact
Spotlight

Real-Time COVID-19 Consumer Impact

Corporate Firm Resources
Developing Cardiovascular Programs in Health Systems
Spotlight

Developing Cardiovascular Programs in Health Systems

Healthcare, Qualitative Research, Corporate Firm Resources
COVID-19’s Impact on Portfolio Companies
Spotlight

COVID-19’s Impact on Portfolio Companies

Technology, Corporate Firm Resources
Business Continuity Planning Amid COVID-19 – March 11
インサイト記事

Business Continuity Planning Amid COVID-19 – March 11

Coronavirus, Corporate Firm Resources
A Post-Acquisition Market Assessment in Europe
Spotlight

A Post-Acquisition Market Assessment in Europe

Expert calls, Healthcare, Integrated Insights, Corporate Firm Resources, GLG Expert Calls and Executive Placements
How Do IT Decision Makers Choose Cloud Services?
Spotlight

How Do IT Decision Makers Choose Cloud Services?

Expert calls, Integrated Insights, Technology, Corporate Firm Resources, GLG Expert Calls and Executive Placements
New Market Expansion
Spotlight

New Market Expansion

Expert calls, Qualitative Research, Technology, Corporate Firm Resources, GLG Expert Calls and Executive Placements
Why Content Marketing is Not One Size Fits All
Video

Why Content Marketing is Not One Size Fits All

Branding, Marketing, Corporate Firm Resources
Tech Giant Invests in Product Managers to Stay Ahead
Video

Tech Giant Invests in Product Managers to Stay Ahead

Corporate Firm Resources
Outside Expertise Gives Innovation a Turbo Boost
Video

Outside Expertise Gives Innovation a Turbo Boost

Corporate Firm Resources
Finding the Right People to Talk to
Video

Finding the Right People to Talk to

Corporate Firm Resources
A Leader Learns from Leaders
Video

A Leader Learns from Leaders

Corporate Firm Resources
Pharma M&A Starts with a Phone Call (or Five)
Video

Pharma M&A Starts with a Phone Call (or Five)

Corporate Firm Resources
Video

Creative Pioneers Inspire a Car Dream Factory

Corporate Firm Resources
Video

Specialty Marketing Calls for Deep Industry Expertise

Corporate Firm Resources
Video

Startup Positioned to Win Every Pitch

Corporate Firm Resources
Video

Digital Transformation: A Fact, Not a Fad

Corporate Firm Resources
Video

The Best Questions Are About Questions

Corporate Firm Resources
The Significance of Logos and Brand Design
Video

The Significance of Logos and Brand Design

Branding, Marketing, Corporate Firm Resources
Embracing a Customer-Centric Approach to Growth
Video

Embracing a Customer-Centric Approach to Growth

Branding, Marketing, Corporate Firm Resources

ニュースレター登録（無料)

業界の最新動向、無料ウェビナー情報、活用事例などをお届けしています。（メールは英語です。）