Survey Best Practices: Learn how surveys can take you from suppositions to certainty with the power of insight.

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GLG's articles and eBooks are drawn from the insight of the best and brightest, our approximately 1 million Network Members, which include thought leaders across every major sector and geography. You'll also find research best practices from our internal teams as well as Spotlights on how we've helped companies like yours get the clarity to act with confidence.

Interview | Understanding the Why: The Necessity of Insights
Article

Interview | Understanding the Why: The Necessity of Insights

How to Deal with a Global Crisis
Article

How to Deal with a Global Crisis

Avoiding Bias in Market Research: Types of Bias
Article

Avoiding Bias in Market Research: Types of Bias

Interview | Insight Can Clarify Our Observations 
Article

Interview | Insight Can Clarify Our Observations 

Interview | Insight Lies Beyond Information
Article

Interview | Insight Lies Beyond Information

The Problem of Bias
Article

The Problem of Bias

Interview | Insight Is Novel, Actionable, and Valuable
Article

Interview | Insight Is Novel, Actionable, and Valuable

Pardon Me, Your Bias Is Showing: How to Avoid Bias in Survey Design
Article

Pardon Me, Your Bias Is Showing: How to Avoid Bias in Survey Design

Interview | Market Research Should Strive for Insights, Not Just Information
Article

Interview | Market Research Should Strive for Insights, Not Just Information

eBook | Insights vs. Information: Why Only Insights Have Impact
Bright Paper

eBook | Insights vs. Information: Why Only Insights Have Impact

Use Science to Make Your Product Launch Successful: Concept Testing and Message Testing
Article

Use Science to Make Your Product Launch Successful: Concept Testing and Message Testing

Top 10 Techniques to Build Quick Rapport with Anyone
Article

Top 10 Techniques to Build Quick Rapport with Anyone

9 Steps to Energize Innovation
Article

9 Steps to Energize Innovation

eBook | Message Testing: Best Practices
Bright Paper

eBook | Message Testing: Best Practices

Jobs-to-be-Done Philosophy: A Practical Application for Product Innovators
Article

Jobs-to-be-Done Philosophy: A Practical Application for Product Innovators

Effective Concept Testing Requires a Well-Written Product Concept
Article

Effective Concept Testing Requires a Well-Written Product Concept

Six Steps to Bring New Technology to Market
Article

Six Steps to Bring New Technology to Market

How to Conduct Message Testing
Article

How to Conduct Message Testing

Network Survey Roundup: Volume II
Article

Network Survey Roundup: Volume II

eBook | Market Insights: Global Surveys of Industry Trends
Bright Paper

eBook | Market Insights: Global Surveys of Industry Trends

Improving B2B Message Testing
Article

Improving B2B Message Testing

When to Conduct Message Testing
Article

When to Conduct Message Testing

Network Survey Roundup: Volume I
Article

Network Survey Roundup: Volume I

Pricing Strategy Amid Surging Inflation
Article

Pricing Strategy Amid Surging Inflation

What Is Message Testing, and Why Does It Matter? 
Article

What Is Message Testing, and Why Does It Matter? 

The Right Moment to Put Your Value Proposition to the Test
Article

The Right Moment to Put Your Value Proposition to the Test

Survey: Impact of COP26 and Net Zero Strategy
Article

Survey: Impact of COP26 and Net Zero Strategy

How Corporate Boards Should Oversee ESG
Article

How Corporate Boards Should Oversee ESG

Survey: Semiconductors Supply Chain
Article

Survey: Semiconductors Supply Chain

Qualitative vs. Quantitative Research — Here’s What You Need to Know
Article

Qualitative vs. Quantitative Research — Here’s What You Need to Know

Embracing Industry 4.0 and Zero-Downtime, Zero-Defects Manufacturing
Article

Embracing Industry 4.0 and Zero-Downtime, Zero-Defects Manufacturing

Six Steps to Organizing an SME Interview
Article

Six Steps to Organizing an SME Interview

Three Ways to Apply Qualitative Research
Article

Three Ways to Apply Qualitative Research

Focusing on Focus Groups: Best Practices
Article

Focusing on Focus Groups: Best Practices

How to Effectively Interview a Subject Matter Expert
Article

How to Effectively Interview a Subject Matter Expert

The 6 Pillars of Successful Survey Design
Article

The 6 Pillars of Successful Survey Design

eBook | The Road Ahead for Electric Vehicles
Article

eBook | The Road Ahead for Electric Vehicles

Survey: Petrochemical Market Overview
Article

Survey: Petrochemical Market Overview

Survey: COVID-19 Impact on Airlines and Aircraft Lessors
Article

Survey: COVID-19 Impact on Airlines and Aircraft Lessors

Investment Opportunities in Municipal Water
Article

Investment Opportunities in Municipal Water

Three Methods to Measure What Customers Really Want
Article

Three Methods to Measure What Customers Really Want

The Route to More Persuasive Business Communication
Article

The Route to More Persuasive Business Communication

Survey: The Post-COVID Future of Private Higher Education
Article

Survey: The Post-COVID Future of Private Higher Education

Jeb Bush and Martin O’Malley on Reopening After COVID-19
Article

Jeb Bush and Martin O’Malley on Reopening After COVID-19

Edtech Adoption Survey: The Pandemic and Beyond
Article

Edtech Adoption Survey: The Pandemic and Beyond

The Bioplastics Industry: Where It Is and Where It’s Going
Article

The Bioplastics Industry: Where It Is and Where It’s Going

Biden’s Healthcare Priorities
Article

Biden’s Healthcare Priorities

Survey: UK High Street Christmas Retail and 2021 Predictions
Article

Survey: UK High Street Christmas Retail and 2021 Predictions

Thoughts on Merrick Garland and the Biden DOJ
Article

Thoughts on Merrick Garland and the Biden DOJ

GLG’s Signature Series: Dr. Robert Gates, Former Secretary of Defense
Article

GLG’s Signature Series: Dr. Robert Gates, Former Secretary of Defense

Don’t Ignore Survey Screening Criteria
Article

Don’t Ignore Survey Screening Criteria

Inside the Texas Power Crisis
Article

Inside the Texas Power Crisis

eBook: A Fast Guide to Conjoint Analysis
Article

eBook: A Fast Guide to Conjoint Analysis

Types of Survey Questions and When to Use Them
Article

Types of Survey Questions and When to Use Them

A Positive Outlook for 2021 (The GLG CEO Survey: 2021)
Article

A Positive Outlook for 2021 (The GLG CEO Survey: 2021)

GLG Close-Up on Incoming Biden Staffers
Article

GLG Close-Up on Incoming Biden Staffers

Survey: How Is the Global Market Preparing for Hydrogen Deployment?
Article

Survey: How Is the Global Market Preparing for Hydrogen Deployment?

The Election of Joe Biden: Republican Perspective
Article

The Election of Joe Biden: Republican Perspective

Outlook for U.S. Tax Policy: A Democratic Perspective
Article

Outlook for U.S. Tax Policy: A Democratic Perspective

Author Spotlight: Will He Go? Trump and the Looming Election Meltdown in 2020
Article

Author Spotlight: Will He Go? Trump and the Looming Election Meltdown in 2020

The Future of the ACA in a Post-Ginsburg World
Article

The Future of the ACA in a Post-Ginsburg World

Ruth Bader Ginsburg: The Changing Supreme Court
Article

Ruth Bader Ginsburg: The Changing Supreme Court

What Might We Expect from the Presidential Election?
Article

What Might We Expect from the Presidential Election?

China’s Role in Global Generic Pharmaceutical Supply Chain
Article

China’s Role in Global Generic Pharmaceutical Supply Chain

Winners in the Race to Electric Vehicles
Article

Winners in the Race to Electric Vehicles

The AI-Powered Car
Video

The AI-Powered Car

U.S. – China Relations
Video

U.S. – China Relations

Designing Payments for Real People
Video

Designing Payments for Real People

A Scary Time for Retail
Video

A Scary Time for Retail

How AI’s Learn to Listen
Video

How AI’s Learn to Listen

The Housing Market
Video

The Housing Market

Will Credit Cards Survive?
Video

Will Credit Cards Survive?

The Affordable Care Act
Video

The Affordable Care Act

AI for the CFO
Video

AI for the CFO

Renewable Energy and Clean Tech
Video

Renewable Energy and Clean Tech

Innovations from China and India
Video

Innovations from China and India

The Disappearance of Payments
Video

The Disappearance of Payments

How AI’s Learn to See
Video

How AI’s Learn to See

International Trade
Video

International Trade

Taking Bitcoin Mainstream
Video

Taking Bitcoin Mainstream

Mobile Payments 2.0
Video

Mobile Payments 2.0

Using AI to Make Cities Safer
Video

Using AI to Make Cities Safer

Labor and the American Workforce
Video

Labor and the American Workforce

The AI Personal Assistant
Video

The AI Personal Assistant

Leadership and Diplomacy
Video

Leadership and Diplomacy

Why Payment Channels Matter
Video

Why Payment Channels Matter

Global Banking and Investment
Video

Global Banking and Investment

Blockchain and the Value of Trust
Video

Blockchain and the Value of Trust

Middle East Policy
Video

Middle East Policy

Healthcare Reform
Video

Healthcare Reform

GLG Applied: Future of Payments
Video

GLG Applied: Future of Payments

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