Once a niche alternative, concierge medicine has now entered the mainstream. Dr. Jordan Shlain, Founder and Chairman of Private Medical, will explain why. The discussion will explore the tension between improved access for some and equity concerns for the system at large, the deep roots of physician burnout, and how health systems might rethink value beyond productivity metrics. Dr. Shlain will also address where AI and digital health innovation can genuinely enhance relationship-based care – and where they risk adding noise. Attendees will leave with a clearer picture of where primary care is headed, and what that means for patients, physicians, and health systems alike.