GLG Network Survey: ADOBE – Customer Perspective on Performance

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GLG interviewed 70 key IT decision makers across US and Europe.

What will you learn from this survey?

  • CTOs and Key decision makers from across enterprise to SME customers giving insight on the competitive positioning of ADOBE, comparing technology/pricing trends with the key players.
  • Views on the outlook for next quarter and impact of COVID-19 on the IT operating budgets.


The GLG Surveys team will draft the questionnaire with the support of GLG Network Member, Dan Cohen, Former VP of Business Operations and Strategy at ADOBE INC.

The standard deliverable, includes:

  • 1 x Individual responses (“raw data”), in Excel.
  • 1 x PPT report with aggregated data.


  • How would you rate Adobe’s Experience Cloud offerings and strategy relative to the other vendors?
  • Do you anticipate your marketing software spending increasing or decreasing over the next 3 years?
  • How would you rate Adobe products on value for the money?
  • How likely are you to move to an Adobe competitor in the next 12 months?
  • Which of the following best describes the impact of COVID-19 on your IT and marketing technology operating budget?


This survey is available to subscribers of the Technology, Media and Telecom (TMT) sector (Limited subscriptions and above).

  • For those with a subscription not including the above, cost of the survey is $5,000 USD. This offer includes the raw data file and a high-level presentation through PowerPoint.
  • A more detailed set of cross-tabulation tables (i.e. comparison of the data in different segmentation groups such as country, job title, etc.) will be provided upon request for an additional charge of $1,500 USD.


Request other available and upcoming Network Surveys within the sector:

Technology, Media and Telecom (TMT)

  • Earning season Network Survey – Nvidia
    • 50 CTO and Key decision makers across large enterprise as well as SME customers, compared technology/pricing trends with peers and provided their thoughts on the outlook for next quarter.
    • Questionnaire was drafted by Michael Douglas, former Vice President of Enterprise Go-to-Market at NVIDIA.
  • ERP Software
    • 60 resellers of ERP software such as SAP, Sage, Microsoft Dynamics, Netsuite, Workday, Oracle, Informatica, Lexmark, Salesforce to comment on sales trend, market demands, competitive landscape and pricing dynamics.
    • Questionnaire was drafted by Dr. Gopal Kutwaroo, Managing Partner at Intellsoft and former Global Vice President,Cloud SaaS Product Management & Product Marketing at The Sage Group PLC.
  • Shopify Customers
    • 70 Shopify customers across US and EU5 who can comment upon their overall satisfaction as well as compare it with other providers in the market.
    • Questionnaire was drafted by Joel Bronkowski, former Head of International Partnerships at Shopify.
  • Earning season Network Survey – Cisco
    • 60 CTO and Key decision makers across large enterprise as well as SME customers to compare technology/pricing trends with peers and provide outlook for next quarter.
    • Questionnaire was drafted by Sunil Kripalani– Former Vice President, Cisco Systems (2004- Aug 2016)
  • European automotive classifieds
    • 50 European car dealerships comment on the auto classifieds platforms they use, views on the platform with the best leads, spending budget for each platform, trends over time.
    • Questionnaire was drafted by Fernando Lopez, former Group Head of Organic Growth at Ebay Classifieds Group.
  • European real estate classifieds
    • 50 European real estate brokers comment on the classifieds platforms they use, views on the platform with the best leads, spending budget for each platform, trends over time.
    • Questionnaire was drafted by Fernando Lopez, former Group Head of Organic Growth at Ebay Classifieds Group.



By downloading this document and/or participating in the Network Survey, you understand and agree that the information and material provided by GLG, including survey results and survey proposal information, is provided for your own insight and informational purposes only. You further acknowledge and agree that this is a Network Survey for multiple GLG clients, and the results will be provided to all GLG clients that agree to participate in the Network Survey and GLG clients that agree to purchase the Survey results in the future. All survey results do not constitute investment advice or a recommendation. In using this Survey, you agree to hold Gerson Lehrman Group and the Survey respondents harmless and free of all liability as a result of your use of this Network Survey, other than liability resulting from the gross negligence or wilful misconduct of the protected party. You otherwise agree to be bound by Gerson Lehrman Group’s Usage Policies in your interactions with Gerson Lehrman Group and your receipt of services. These Survey results are for are for client’s own use and client shall not redistribute, disseminate, publish, or display the same, in whole or in part, to any third parties or publicly without the prior written permission of Gerson Lehrman Group, except explicitly set forth in your agreement with GLG. This survey will be double-blinded to both client and respondent. GLG reserves the right to restrict the number of clients that can pre-commit access. These Network Surveys are priced outside of standard GLG subscriptions but at a substantially reduced price to commissioning a fully proprietary GLG Network Survey. Upon finding these terms acceptable, please send an affirmative confirmation via email, which GLG will file in its records. Once confirmed, please note that the Client’s agreement to purchase the Network Survey is a legally binding and irrevocable commitment. If the survey is not included within your subscription, GLG will invoice Client for the fees due for the Network Survey. Please note that some respondents may not be Network Members, and the Terms and Conditions of Network Membership would not apply to such respondents and detailed records for them will not be available aside from the information that GLG capture in the Network Survey.

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