GLG Network Survey: E-commerce Platforms: Shopify

SURVEY DETAILS

TARGET POPULATION

The GLG Survey team interviewed 70 senior managers in e-commerce companies across the US and Europe (Spain, Italy, France, Germany and the UK) who use Shopify as their commerce platform.

What will you learn from this survey?

• Senior managers in large and small e-commerce companies provide insight into their current experiences using Shopify.
• The survey investigates how retailers use Shopify’s marketing tools and which advertising channels have the greatest impact on sales.
• Additionally, this survey explores various reporting and payment tools on the market and questions how likely merchants would be to switch.

DELIVERABLES

The GLG Survey team drafted the questionnaire with the support of GLG Network Member, Joel Bronkowski, independent consultant and former Head of International Partnerships at Shopify.

The standard deliverable, includes:

• 1 x Individual responses (“raw data”), in Excel.
• 1 x PPT report with aggregated data.

SAMPLE QUESTIONS

• Which e-commerce platform do you use?
• How is Shopify’s price value proposition in your opinion?
• What has been the best means of growing your business on Shopify?
• Which of the following services do you use for payments?
• What could Shopify do better in your country to be successful?

ACCESS

This survey is available to subscribers of the Technology, Media & Telecommunications (TMT) or Financial Business Services (FBS) sectors (Limited subscriptions and above).

• For those with a subscription not including the above, cost of the survey is $5,000 USD. This offer includes the raw data file and a high-level presentation through PowerPoint.
• A more detailed set of cross-tabulation tables (i.e. comparison of the data in different segmentation groups such as country and different brands etc.) will be provided upon request for an additional charge of $1,500 USD.

Request other available and upcoming Network Surveys within the sector:

Technology, Media & Telecommunications

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DISCLAIMER:

By downloading this document and/or participating in the Network Survey, you understand and agree that the information and material provided by GLG, including survey results and survey proposal information, is provided for your own insight and informational purposes only. You further acknowledge and agree that this is a Network Survey for multiple GLG clients, and the results will be provided to all GLG clients that agree to participate in the Network Survey and GLG clients that agree to purchase the Survey results in the future. All survey results do not constitute investment advice or a recommendation. In using this Survey, you agree to hold Gerson Lehrman Group and the Survey respondents harmless and free of all liability as a result of your use of this Network Survey, other than liability resulting from the gross negligence or wilful misconduct of the protected party. You otherwise agree to be bound by Gerson Lehrman Group’s Usage Policies in your interactions with Gerson Lehrman Group and your receipt of services. These Survey results are for are for client’s own use and client shall not redistribute, disseminate, publish, or display the same, in whole or in part, to any third parties or publicly without the prior written permission of Gerson Lehrman Group, except explicitly set forth in your agreement with GLG. This survey will be double-blinded to both client and respondent. GLG reserves the right to restrict the number of clients that can pre-commit access. These Network Surveys are priced outside of standard GLG subscriptions but at a substantially reduced price to commissioning a fully proprietary GLG Network Survey. Upon finding these terms acceptable, please send an affirmative confirmation via email, which GLG will file in its records. Once confirmed, please note that the Client’s agreement to purchase the Network Survey is a legally binding and irrevocable commitment. If the survey is not included within your subscription, GLG will invoice Client for the fees due for the Network Survey. Please note that some respondents may not be Network Members, and the Terms and Conditions of Network Membership would not apply to such respondents and detailed records for them will not be available aside from the information that GLG capture in the Network Survey.