{"id":121548,"date":"2026-10-12T05:02:06","date_gmt":"2026-10-12T09:02:06","guid":{"rendered":"https:\/\/glginsights.com\/job\/8026090003\/"},"modified":"2026-10-13T19:02:16","modified_gmt":"2026-10-13T23:02:16","slug":"8026090003","status":"publish","type":"jobs","link":"https:\/\/glginsights.com\/de\/job\/8026090003\/","title":{"rendered":"Associate\/ Senior Associate, Marketing"},"content":{"rendered":"<p><span data-contrast=\"none\">GLG is looking to hire a Marketing Associate to join our South APAC marketing team, covering Australia, New Zealand, India, and Southeast Asia. This is a hands-on, execution-focused role for a digital marketer with proven experience across SEO, GEO (Generative Engine Optimisation), and paid digital channels \u2014 someone who can own workstreams independently, connect data to strategy, and drive measurable results across a complex, multi-market region.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:80}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"none\">You will work closely with the Senior Marketing Manager to plan and execute integrated campaigns, lifecycle programmes, and organic and paid digital strategies across the South APAC region, spanning three business segments: Corporate, Financial Services, and Consulting.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:80}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"none\">This role requires at least two years of relevant working experience. We are not looking for a generalist \u2014 we need someone who can hit the ground running, take strategic ownership of digital and content workstreams, and proactively identify opportunities.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:100}\">&nbsp;<\/span><\/p>\n<p><strong><span data-contrast=\"none\">Campaign Execution &amp; Lifecycle Marketing<\/span><\/strong><span data-ccp-props=\"{&quot;335559738&quot;:140,&quot;335559739&quot;:60}\">&nbsp;<\/span><\/p>\n<ul>\n<li><span data-contrast=\"none\">Plan and execute integrated marketing campaigns across email, paid, and organic channels for the South APAC region in collaboration with the Senior Marketing Manager \u2014 from strategy to deployment to optimisation.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:400,&quot;335559739&quot;:60,&quot;335559991&quot;:400}\">&nbsp;<\/span><\/li>\n<li><span data-contrast=\"none\">Own lifecycle campaign workstreams end-to-end: audience segmentation, copy, trigger logic, CTA design, and post-launch analysis.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:400,&quot;335559739&quot;:60,&quot;335559991&quot;:400}\">&nbsp;<\/span><\/li>\n<li><span data-contrast=\"none\">Independently analyse campaign performance data and translate findings into segment-specific, market-specific recommendations.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:400,&quot;335559739&quot;:60,&quot;335559991&quot;:400}\">&nbsp;<\/span><\/li>\n<li><span data-contrast=\"none\">Proactively identify performance gaps, content opportunities, and activation levers.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:400,&quot;335559739&quot;:60,&quot;335559991&quot;:400}\">&nbsp;<\/span><\/li>\n<\/ul>\n<p><strong><span data-contrast=\"none\">SEO, GEO &amp; Organic Traffic<\/span><\/strong><span data-ccp-props=\"{&quot;335559738&quot;:140,&quot;335559739&quot;:60}\">&nbsp;<\/span><\/p>\n<ul>\n<li><span data-contrast=\"none\">Execute the regional SEO and GEO roadmap in collaboration with the Senior Marketing Manager, covering ANZ, India, and SEA: keyword research, on-page optimisation, content gap analysis, and content development optimised for AI discovery surfaces (ChatGPT, Gemini, Perplexity) \u2014 including knowing how to brief the global digital team on GEO implementation requirements.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:400,&quot;335559739&quot;:60,&quot;335559991&quot;:400}\">&nbsp;<\/span><\/li>\n<li><span data-contrast=\"none\">Conduct keyword research and map findings to specific page update recommendations with a prioritised execution timeline.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:400,&quot;335559739&quot;:60,&quot;335559991&quot;:400}\">&nbsp;<\/span><\/li>\n<li><span data-contrast=\"none\">Collaborate with the global digital team to implement geo-targeted page variations (cookie-based or IP-based) for localised search demand.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:400,&quot;335559739&quot;:60,&quot;335559991&quot;:400}\">&nbsp;<\/span><\/li>\n<li><span data-contrast=\"none\">Monitor and report on organic traffic, AI assistant referral traffic, keyword rankings, and search share of voice by region on a regular cadence.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:400,&quot;335559739&quot;:60,&quot;335559991&quot;:400}\">&nbsp;<\/span><\/li>\n<li><span data-contrast=\"none\">Provide written SEO and GEO optimisation recommendations for all new and existing localised website content and landing pages prior to publication.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:400,&quot;335559739&quot;:60,&quot;335559991&quot;:400}\">&nbsp;<\/span><\/li>\n<\/ul>\n<p><strong><span data-contrast=\"none\">Paid Digital &amp; SEM<\/span><\/strong><span data-ccp-props=\"{&quot;335559738&quot;:140,&quot;335559739&quot;:60}\">&nbsp;<\/span><\/p>\n<ul>\n<li><span data-contrast=\"none\">Support the planning and independently manage paid search (SEM), retargeting, and display advertising campaigns for the South APAC region, including campaign setup, audience targeting, bid strategy, and budget management.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:400,&quot;335559739&quot;:60,&quot;335559991&quot;:400}\">&nbsp;<\/span><\/li>\n<li><span data-contrast=\"none\">Execute and optimise paid media campaigns that complement organic efforts \u2014 particularly where organic reach is limited or where time-to-impact requires a paid lever.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:400,&quot;335559739&quot;:60,&quot;335559991&quot;:400}\">&nbsp;<\/span><\/li>\n<li><span data-contrast=\"none\">Analyse paid performance data by market and channel, and provide actionable recommendations to improve CTR, CPL, and conversion efficiency.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:400,&quot;335559739&quot;:60,&quot;335559991&quot;:400}\">&nbsp;<\/span><\/li>\n<li><span data-contrast=\"none\">Contribute a strong point of view on paid channel strategy \u2014 identify best practices, test hypotheses, and make data-driven recommendations on what to run, where, and for whom.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:400,&quot;335559739&quot;:60,&quot;335559991&quot;:400}\">&nbsp;<\/span><\/li>\n<\/ul>\n<p><strong><span data-contrast=\"none\">Content Development &amp; Strategy<\/span><\/strong><span data-ccp-props=\"{&quot;335559738&quot;:140,&quot;335559739&quot;:60}\">&nbsp;<\/span><\/p>\n<ul>\n<li><span data-contrast=\"none\">Create and adapt marketing content \u2014 email copy, landing pages, digital ads, campaign briefs \u2014 that speaks directly to each segment\u2019s client engagement context, not generic product descriptions.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:400,&quot;335559739&quot;:60,&quot;335559991&quot;:400}\">&nbsp;<\/span><\/li>\n<li><span data-contrast=\"none\">Understand how GLG\u2019s clients use the platform in practice and reflect that in copy.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:400,&quot;335559739&quot;:60,&quot;335559991&quot;:400}\">&nbsp;<\/span><\/li>\n<li><span data-contrast=\"none\">Stay current on GLG\u2019s product updates, new capability launches, and platform features, and proactively identify how these can be incorporated into campaign content.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:400,&quot;335559739&quot;:60,&quot;335559991&quot;:400}\">&nbsp;<\/span><\/li>\n<li><span data-contrast=\"none\">Conduct competitor and market research to inform content strategy and identify positioning opportunities.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:400,&quot;335559739&quot;:60,&quot;335559991&quot;:400}\">&nbsp;<\/span><\/li>\n<\/ul>\n<p><strong><span data-contrast=\"none\">Data, Reporting &amp; Analytical Ownership<\/span><\/strong><span data-ccp-props=\"{&quot;335559738&quot;:140,&quot;335559739&quot;:60}\">&nbsp;<\/span><\/p>\n<ul>\n<li><span data-contrast=\"none\">Independently compile and share a regular digital performance dashboard covering web traffic by region, keyword and paid media performance, email engagement metrics, and lead activation data.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:400,&quot;335559739&quot;:60,&quot;335559991&quot;:400}\">&nbsp;<\/span><\/li>\n<li><span data-contrast=\"none\">Produce analysis that goes beyond reporting numbers: identify the why behind performance patterns, flag issues and propose specific next steps.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:400,&quot;335559739&quot;:60,&quot;335559991&quot;:400}\">&nbsp;<\/span><\/li>\n<li><span data-contrast=\"none\">Work with Salesforce, Marketo, GA4, Google Search Console, and SEMrush to surface insights and track campaign effectiveness.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:400,&quot;335559739&quot;:60,&quot;335559991&quot;:400}\">&nbsp;<\/span><\/li>\n<\/ul>\n<p><strong><span data-contrast=\"none\">Stakeholder Collaboration &amp; Communication<\/span><\/strong><span data-ccp-props=\"{&quot;335559738&quot;:140,&quot;335559739&quot;:60}\">&nbsp;<\/span><\/p>\n<ul>\n<li><span data-contrast=\"none\">Coordinate with Business Development, Business Unit, and Marketing Operations stakeholders across ANZ, India, and SEA to align on campaign priorities, audience lists, and content direction.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:400,&quot;335559739&quot;:60,&quot;335559991&quot;:400}\">&nbsp;<\/span><\/li>\n<li><span data-contrast=\"none\">Submit all deliverables with clear context.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:400,&quot;335559739&quot;:60,&quot;335559991&quot;:400}\">&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\"><strong><span data-ccp-props=\"{&quot;335559685&quot;:400,&quot;335559739&quot;:60,&quot;335559991&quot;:400}\">Requirements&nbsp;<\/span><\/strong><\/span><\/p>\n<ul>\n<li><span data-contrast=\"none\">Mi<\/span><span data-contrast=\"none\">nimum <\/span><span data-contrast=\"none\">2 years of working experience in digital marketing, ideally in a B2B or professional services context.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:400,&quot;335559739&quot;:60,&quot;335559991&quot;:400}\">&nbsp;<\/span><\/li>\n<li><span data-contrast=\"none\">Hands-on SEO experience: keyword research, on-page optimisation, content gap analysis, and performance monitoring using tools such as SEMrush, Google Search Console, and GA4.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:400,&quot;335559739&quot;:60,&quot;335559991&quot;:400}\">&nbsp;<\/span><\/li>\n<li><span data-contrast=\"none\">GEO (Generative Engine Optimisation) knowledge: understanding of how AI assistants (ChatGPT, Gemini, Perplexity) surface content, and how to write and brief content that performs well on these channels \u2014 this is a growing and important channel for our region.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:400,&quot;335559739&quot;:60,&quot;335559991&quot;:400}\">&nbsp;<\/span><\/li>\n<li><span data-contrast=\"none\">SEM and paid digital experience: campaign setup and management across Google Ads and\/or LinkedIn, including retargeting and display. Able to develop and execute paid strategies independently and make data-driven optimisation decisions.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:400,&quot;335559739&quot;:60,&quot;335559991&quot;:400}\">&nbsp;<\/span><\/li>\n<li><span data-contrast=\"none\">Email marketing and marketing automation: experience building and executing lifecycle campaigns in Marketo or equivalent, including audience segmentation, trigger logic, and A\/B testing.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:400,&quot;335559739&quot;:60,&quot;335559991&quot;:400}\">&nbsp;<\/span><\/li>\n<li><span data-contrast=\"none\">Strong analytical skills: ability to work with performance data across multiple channels and markets, identify what the data means, and translate findings into specific recommended actions \u2014 not just summaries.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:400,&quot;335559739&quot;:60,&quot;335559991&quot;:400}\">&nbsp;<\/span><\/li>\n<li><span data-contrast=\"none\">Content development: ability to write clear, audience-appropriate marketing copy for B2B audiences, with an understanding of how different audience types use services differently.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:400,&quot;335559739&quot;:60,&quot;335559991&quot;:400}\">&nbsp;<\/span><\/li>\n<li><span data-contrast=\"none\">Excellent communication&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\"><strong><span data-contrast=\"none\">Experience &amp; Skills \u2014 Preferred<\/span><\/strong><span data-ccp-props=\"{&quot;335559738&quot;:140,&quot;335559739&quot;:60}\">&nbsp;<\/span><\/span><\/p>\n<ul>\n<li><span data-contrast=\"none\">Familiarity with Salesforce CRM for campaign tracking and lead management.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:400,&quot;335559739&quot;:60,&quot;335559991&quot;:400}\">&nbsp;<\/span><\/li>\n<li><span data-contrast=\"none\">Experience working across multiple markets in Asia Pacific simultaneously.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:400,&quot;335559739&quot;:60,&quot;335559991&quot;:400}\">&nbsp;<\/span><\/li>\n<li><span data-contrast=\"none\">Familiarity with technical SEO concepts and how to brief global or specialist teams on implementation requirements.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:400,&quot;335559739&quot;:60,&quot;335559991&quot;:400}\">&nbsp;<\/span><\/li>\n<li><span data-contrast=\"none\">Understanding of B2B audience segmentation across corporate, financial services, and professional services verticals.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:400,&quot;335559739&quot;:60,&quot;335559991&quot;:400}\">&nbsp;<\/span><\/li>\n<\/ul>\n<div class=\"content-conclusion\">\n<p><strong>About GLG \/ Gerson Lehrman Group<\/strong><\/p>\n<\/p>\n<p>GLG is the world\u2019s leading platform for trusted human expertise. We connect global decision-makers\u2014from hedge fund managers and private equity partners to strategy leaders at Fortune 500s\u2014with the specific, authoritative voices required to answer their most critical questions.<\/p>\n<p>At GLG, you are an extension of our clients&#8216; core teams. You will work at the intersection of industries and global markets, navigating high-stakes challenges across the full spectrum of their strategic initiatives. Operating within the industry\u2019s most trusted research environment, you\u2019ll help our clients capture the nuanced perspectives that drive smarter, faster business outcomes.<\/p>\n<p>We are a global team of pragmatic problem-solvers who mirror the intensity of the markets we serve. If you are driven by intellectual curiosity and a bias toward action, join us in reinventing the industry we invented.<\/p>\n<p>Gerson Lehrman Group, Inc. (\u201cGLG\u201d) is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, race, religion, color, marital status, disability, gender, national origin, sexual orientation, veteran status, or any classification protected by federal, state, or local law.<\/p>\n<\/div>\n","protected":false},"template":"","meta":{"team":{"Corporate Functions":true}},"department":[1879],"offices":[1883],"team":[1890],"class_list":["post-121548","jobs","type-jobs","status-publish","hentry","department-apac","offices-singapore","team-corporate-functions"],"_links":{"self":[{"href":"https:\/\/glginsights.com\/de\/wp-json\/wp\/v2\/jobs\/121548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glginsights.com\/de\/wp-json\/wp\/v2\/jobs"}],"about":[{"href":"https:\/\/glginsights.com\/de\/wp-json\/wp\/v2\/types\/jobs"}],"wp:attachment":[{"href":"https:\/\/glginsights.com\/de\/wp-json\/wp\/v2\/media?parent=121548"}],"wp:term":[{"taxonomy":"department","embeddable":true,"href":"https:\/\/glginsights.com\/de\/wp-json\/wp\/v2\/department?post=121548"},{"taxonomy":"offices","embeddable":true,"href":"https:\/\/glginsights.com\/de\/wp-json\/wp\/v2\/offices?post=121548"},{"taxonomy":"team","embeddable":true,"href":"https:\/\/glginsights.com\/de\/wp-json\/wp\/v2\/team?post=121548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}