GLG is the world\u2019s leading platform for trusted human expertise. We deliver access to the freshest perspectives of the world\u2019s experts at the forefront of their industries, so clients can gain a strategic edge. Our global teams leverage leading technology and decades of proprietary data to help our clients answer business-critical and complex questions within the industry\u2019s most trusted research environment.<\/p>\n
GLG marketing is at a key inflection point, rebuilding how it uses data to identify, reach, and convert the right clients with the right message at the right time. We are looking for a driven marketer who will help execute and scale approaches for our consulting & law segments.<\/p>\n
The Marketing Manager, Consulting & Law will report to the Marketing Director, Corporate, Consulting and Law and will play a hands-on role in building and running marketing programs that drive pipeline and revenue for GLG\u2019s consulting & law client base. You will work closely with commercial teams and cross-functional partners to execute demand generation initiatives, manage segment-specific content, and contribute to a best-in-class marketing engine.<\/p>\n
Responsibilities include<\/p>\n
\u2022 Develop a deep understanding of the consulting & law segments\u2014including key firms, research use cases, and buyer journeys\u2014to inform and execute targeted marketing strategies that support pipeline and revenue goals<\/p>\n
\u2022 Plan and execute multi-channel demand generation campaigns, including email, webinars, events, and digital programs, to drive awareness and lead generation within the consulting & law segment<\/p>\n
\u2022 Support full-funnel marketing efforts from lead generation through SQL conversion, partnering with Commercial Operations and Campaign Management to ensure lead quality, proper handoff, and accurate attribution<\/p>\n
\u2022 Assist in the build-out and execution of account-based marketing (ABM) programs targeting high-priority consulting accounts, including strategy, personalization, and measurement<\/p>\n
\u2022 Collaborate with Product Marketing on go-to-market planning for new product and feature launches relevant to the consulting & law segments<\/p>\n
\u2022 Own the content calendar, developing and project-managing the production of case studies, thought leadership, webinars, and other assets that demonstrate GLG\u2019s expertise and authority in the space<\/p>\n
\u2022 Monitor and report on marketing KPIs (e.g., lead volume, lead-to-SQL conversion, campaign ROI) and use performance data to identify optimization opportunities and refine campaign plans<\/p>\n
\u2022 Coordinate with the Brand team on relevant \u2018tentpole\u2019 thought leadership initiatives and with Expert Marketing to identify opportunities to feature relevant experts in segment content<\/p>\n
Requirements<\/p>\n
\u2022 Bachelor\u2019s or Master\u2019s degree in Marketing, Business, Communications, or a related field<\/p>\n
\u2022 2 – 5 years of progressive B2B marketing experience, ideally with exposure to professional services, consulting, law firms, or business information industries<\/p>\n
\u2022 Demonstrated experience executing multi-channel demand generation and lifecycle marketing programs with measurable results<\/p>\n
\u2022 Experience with two-sided marketplace businesses and\/or the research, data, or business information industry is preferred<\/p>\n
\u2022 Strong analytical skills; ability to interpret campaign data and translate insights into actionable recommendations<\/p>\n
\u2022 Excellent written and verbal communication skills, with the ability to collaborate effectively with commercial and cross-functional partners<\/p>\n
\u2022 Working knowledge of core mar-tech tools including marketing automation platforms, CRM, ABM tools, and analytics solutions<\/p>\n
\u2022 Proven ability to manage multiple campaigns and projects simultaneously, with strong attention to detail and a bias toward flawless execution<\/p>\n
\u2022 Collaborative, results-oriented, and comfortable operating in a fast-paced, matrixed, and global environment<\/p>\n
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What We Offer: <\/strong><\/p>\n Benefits: <\/strong>All U.S. GLGers also have access to benefits such as:<\/strong><\/p>\n Compensation: <\/strong>GLG is committed to fair and equitable compensation practices. Actual compensation is based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. Certain roles may also be eligible for incentive compensation.<\/p>\n<\/div>\n About GLG \/ Gerson Lehrman Group<\/strong><\/p>\n<\/p>\n GLG is the world\u2019s leading platform for trusted human expertise. We connect global decision-makers\u2014from hedge fund managers and private equity partners to strategy leaders at Fortune 500s\u2014with the specific, authoritative voices required to answer their most critical questions.<\/p>\n At GLG, you are an extension of our clients‘ core teams. You will work at the intersection of industries and global markets, navigating high-stakes challenges across the full spectrum of their strategic initiatives. Operating within the industry\u2019s most trusted research environment, you\u2019ll help our clients capture the nuanced perspectives that drive smarter, faster business outcomes.<\/p>\n We are a global team of pragmatic problem-solvers who mirror the intensity of the markets we serve. If you are driven by intellectual curiosity and a bias toward action, join us in reinventing the industry we invented.<\/p>\n Gerson Lehrman Group, Inc. (\u201cGLG\u201d) is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, race, religion, color, marital status, disability, gender, national origin, sexual orientation, veteran status, or any classification protected by federal, state, or local law.<\/p>\n<\/div>\n","protected":false},"template":"","meta":{"team":{"Corporate Functions":true}},"department":[1906],"offices":[1867],"team":[1890],"class_list":["post-120500","jobs","type-jobs","status-publish","hentry","department-marketing","offices-new-york","team-corporate-functions"],"_links":{"self":[{"href":"https:\/\/glginsights.com\/de\/wp-json\/wp\/v2\/jobs\/120500","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glginsights.com\/de\/wp-json\/wp\/v2\/jobs"}],"about":[{"href":"https:\/\/glginsights.com\/de\/wp-json\/wp\/v2\/types\/jobs"}],"wp:attachment":[{"href":"https:\/\/glginsights.com\/de\/wp-json\/wp\/v2\/media?parent=120500"}],"wp:term":[{"taxonomy":"department","embeddable":true,"href":"https:\/\/glginsights.com\/de\/wp-json\/wp\/v2\/department?post=120500"},{"taxonomy":"offices","embeddable":true,"href":"https:\/\/glginsights.com\/de\/wp-json\/wp\/v2\/offices?post=120500"},{"taxonomy":"team","embeddable":true,"href":"https:\/\/glginsights.com\/de\/wp-json\/wp\/v2\/team?post=120500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n