Network Survey: China High-end Baijiu Market

Target Populations

Option 1: Data set with 30 Tier 1 distributors of Moutai brand only:

• 30 Tier 1 distributors of Moutai will provide their views on the current market landscape in China, including sales volume trends, potential of Moutai ex-factory price increase, volume trends and influence of Moutai’s direct sale, and inventory levels
• Moutai’s range of products and price segments in 2020Q2 will be examined in detail; including market position, significance in the portfolio, and future potential, along with expectations for market demand shifts
• Participating distributors will estimate the post COVID-19 demand recovery status, consumption patterns in each region and the demand structure trends

Option 2: Data set with 30 Tier 1 distributors of Moutai, Wuliangye and Yanghe with a minimum of 10 each:

• 30 Tier 1 distributors of Moutai, Wuliangye and Yanghe will provide their views on the current market landscape in China, including sales volume trends, competitive dynamics, pricing trends, and inventory levels
• Comparison of leading Baijiu brands including their range of products, price segments, market positions, future potential, along with expectations for market demand shifts
• Participating distributors will estimate the post COVID-19 demand recovery status, consumption patterns in each region and the demand structure trends

Length of Survey (LOI)

Up to 30 questions including screening questions. During the early-bird commitment phase, a Client may submit up to 3 proprietary questions (visible only to the Client upon delivery of the final product) prior to the deadline on 11 August 2020. After the early-bird commitment deadline, clients will not be able to add any proprietary questions to the survey.

Typical Timeline

• Survey Design: 1-2 business days
• Survey Programming and Testing: 1-2 business days
• Fielding and Data Collection: 3 weeks
• Data Review: 1-2 business days
• Final Data Delivery: 1 business day
• Total duration: 4 weeks

Deliverables

Questionnaire review:
GLG Surveys team will draft the questionnaire with the support of GLG Network Members actively participating in the Chinese Baijiu market

Standard deliverable, which includes

• 1 x Individual responses (“raw data”), in Excel
• 1 x PPT report with aggregated data

Terms:
The Client acknowledges and agrees that this is a Survey, and the results, excluding pre-commitment proprietary questions exclusive to the client, will be provided to all GLG clients that agree to participate in the survey and GLG clients that agree to purchase the Survey results in the future. Upon finding these terms acceptable, please send an affirmative confirmation via email, which GLG will file in its records. Once confirmed, please note that the Client’s agreement to purchase the Survey is a legally binding and irrevocable commitment. GLG will invoice Client for the fees due for the survey. Please note that some respondents may not be Network Members, and the Terms and Conditions of Network Membership would not apply to such respondents and detailed records for them will not be available aside from the information that GLG capture in the survey.

Disclaimer:
By downloading this document and/or participating in the Survey, you understand and agree that the information and material provided by GLG, including survey results and survey proposal information, is provided for your own insight and informational purposes only. All survey results do not constitute investment advice or a recommendation. In using this Survey, you agree to hold Gerson Lehrman Group and the survey respondents harmless and free of all liability as a result of your use of this Survey, other than liability resulting from the gross negligence or wilful misconduct of the protected party. You otherwise agree to be bound by Gerson Lehrman Group’s Usage Policies in your interactions with Gerson Lehrman Group and your receipt of services. These Survey results are for are for client’s own use and client shall not redistribute, disseminate, publish, or display the same, in whole or in part, to any third parties without the prior written permission of Gerson Lehrman Group, except explicitly set forth in your agreement with GLG. This survey will be double-blinded to both client and respondent. GLG reserves the right to restrict the number of clients that can pre-commit access. This Surveys are priced outside of standard GLG subscriptions but at a substantially reduced price to commissioning a fully proprietary GLG survey.