A consulting client wanted to understand how COVID-19 has impacted companies financially across industries, and how those companies anticipate it will define their M&A strategy planning.
The client quickly needed insights from M&A experts spanning different industries and professional levels in time to present at a fast-approaching board-level forum.
The GLG Approach
GLG designed and ran a flash survey of 154 M&A experts spanning C-suite executives, business unit/general managers, and VP/director equivalents. All respondents indicated active involvement in their organization’s M&A strategy.
The survey was designed to give the client an understanding of how different industries are shaping their ongoing M&A strategy in preparation for a post-COVID-19 marketplace. The flash survey delivered 154 responses within three days.
The responses gave the client an understanding of how different industries are adapting their M&A strategies for a post-COVID-19 world. These insights were used for a presentation at a board-level forum and a published internal study on the impact of COVID-19 on corporate M&A.
GLG ran a flash survey of 154 M&A experts for a client to provide insights into how corporate M&A strategies will adapt to prepare for a post-COVID-19 marketplace.
One flash survey with 154 respondents.
GLG targeted senior experts with experience in M&A, spanning C-suite executives, business unit/general managers, and VP/director equivalents.
For faster results, the survey team worked with the client to design a shorter questionnaire to maximize insights. This flash survey provided 154 responses within three days.
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