Brand awareness tracker survey

Evaluating campaign effectiveness and identifying market gaps to optimize future marketing strategies and advertising.

CHALLENGE

A software company providing low-code application development platforms needed to quantify the impact of its recent brand campaigns. To stay competitive, the client sought to identify specific perception gaps and market opportunities that would allow them to refine their long-term marketing strategy and maximize the ROI of their current advertising spend.

THE GLG APPROACH

GLG designed and administered a comprehensive online survey tailored to the client’s specific research goals. To ensure the highest quality of data, GLG targeted a best-in-class population, specifically focusing on decision-makers within high-value industrial sectors where low-code solutions are increasingly critical.

The survey was executed with end-to-end support, moving from design to final analysis in a highly compressed timeline.

The study focused on:

  • Brand Recognition: Measuring awareness levels of project management software brands among target personas.

  • Adoption Drivers: Identifying the primary reasons why organizations in specific industries evaluate or adopt new software.

  • Competitive Benchmarking: Assessing how the client’s brand performs across key benefits compared to established market players.

  • Future Consideration: Understanding the external factors and trends that will influence software procurement in the coming years.

OUTCOME

Within three weeks of launch, GLG delivered a robust suite of deliverables, including raw data sets and a visualized strategic report. The findings were immediately actionable, allowing the client to optimize their ongoing out-of-home (OOH) advertising campaigns and adjust their messaging to better align with the needs of IT and Operations leadership.

GLG enabled data-driven marketing optimization through large-scale niche access, efficient survey execution, and rapid strategic reporting.

Why GLG?

High-Volume Niche Access: GLG successfully recruited N=407 leadership personnel across the construction, architecture, and engineering industries which are known for being difficult to reach but essential for the client’s growth.

Targeted Persona Insight: By focusing specifically on respondents in operations, supply chain, and IT leadership roles, GLG ensured the feedback came from the actual stakeholders responsible for software adoption.

Rapid Strategic Delivery: The ability to analyze and deliver complex results within three weeks allowed the client to make real-time adjustments to active marketing campaigns.

Visualized Reporting: Beyond raw data, the project featured a comprehensive deck that translated data points into strategic insights, making it easy for the client to present findings to internal stakeholders.

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As The World’s Insight Network, GLG connects clients to the subject-matter experts who can provide real-world insights to make informed decisions. Our team of professionals work with you to create a tailored approach that identifies, assesses, and answers your questions on your timeline. We bring the power of insight to every great professional decision.